Enviar pesquisa
Carregar
How to Master B2B Social Media Marketing
•
75 gostaram
•
28,561 visualizações
HubSpot
Seguir
Negócios
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 65
Baixar agora
Baixar para ler offline
Recomendados
Social media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu
Social media for b2b marketing-from Asuthosh Nair & Jaspreet Sidhu
Waily ARAUJO
Social media in B2B: "How conversations help you leverage the things you are ...
Social media in B2B: "How conversations help you leverage the things you are ...
Polle de Maagt
Data-Driven Marketing And Sales Predictions 2014 - Lattice Engines
Data-Driven Marketing And Sales Predictions 2014 - Lattice Engines
Lattice Engines
Getting a Competitive Advantage through Social Selling | #scon11 @sugarcon
Getting a Competitive Advantage through Social Selling | #scon11 @sugarcon
InsideView
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
33 Expert Tips on the Social Media Trends You Should Watch Out for in 2017
Constant Contact
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...
Is Facebook Failing Marketers or Are Marketers Failing to Leverage Facebook? ...
HubSpot
Content Marketing Predictions 2017
Content Marketing Predictions 2017
Content Marketing Institute
5 Must-Haves For Boosting Sales With Social Media
5 Must-Haves For Boosting Sales With Social Media
InsideView
Mais conteúdo relacionado
Mais procurados
Real Estate Marketing Secrets From The Pros
Real Estate Marketing Secrets From The Pros
Placester
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
Mathew Sweezey
Revenue +Performance
Revenue +Performance
Press Trade
B2B Lead Genration Using Social Media
B2B Lead Genration Using Social Media
Kipp Bodnar
Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015
Wesley Ayres
Social Business Optimization Software
Social Business Optimization Software
Freesource
Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11
Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11
InsideView
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
Kristina Halvorson
2018 Content Marketing Predictions
2018 Content Marketing Predictions
Content Marketing Institute
Digital Marketing On A Budget
Digital Marketing On A Budget
MWI Hong Kong
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Content Marketing Institute
How to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide Marketing
Bernie Borges
Digital Summit 2016
Digital Summit 2016
Mathew Sweezey
The New Marketing
The New Marketing
Mark Smiciklas
20 Key Takeaways From the Dublin Web Summit
20 Key Takeaways From the Dublin Web Summit
HubSpot
Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers
Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers
TopRank Marketing Agency
The ROI of Non-Promotional Content and How to Track It
The ROI of Non-Promotional Content and How to Track It
Kissmetrics on SlideShare
How to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
NewsCred
Jon Lombardo - The Future of B2B Marketing: Think Like Disney and 6 Other Tr...
Jon Lombardo - The Future of B2B Marketing: Think Like Disney and 6 Other Tr...
Autumn Quarantotto
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
Michael Brenner
Mais procurados
(20)
Real Estate Marketing Secrets From The Pros
Real Estate Marketing Secrets From The Pros
The Future of Marketing 2016: New Roles, and Trends
The Future of Marketing 2016: New Roles, and Trends
Revenue +Performance
Revenue +Performance
B2B Lead Genration Using Social Media
B2B Lead Genration Using Social Media
Nurturing ebook - trip not drip 2015
Nurturing ebook - trip not drip 2015
Social Business Optimization Software
Social Business Optimization Software
Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11
Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11
Go Home Marketing, You Are Drunk
Go Home Marketing, You Are Drunk
2018 Content Marketing Predictions
2018 Content Marketing Predictions
Digital Marketing On A Budget
Digital Marketing On A Budget
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
Measuring Your Content Marketing Box Office Success - A Content Marketing Wor...
How to Build Transformational Organization Wide Marketing
How to Build Transformational Organization Wide Marketing
Digital Summit 2016
Digital Summit 2016
The New Marketing
The New Marketing
20 Key Takeaways From the Dublin Web Summit
20 Key Takeaways From the Dublin Web Summit
Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers
Content Marketing Rocks! 36 Tips from Rock Star Brands & Marketers
The ROI of Non-Promotional Content and How to Track It
The ROI of Non-Promotional Content and How to Track It
How to Build a Content Marketing Strategy
How to Build a Content Marketing Strategy
Jon Lombardo - The Future of B2B Marketing: Think Like Disney and 6 Other Tr...
Jon Lombardo - The Future of B2B Marketing: Think Like Disney and 6 Other Tr...
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
The Content Marketing Imperative - NewsCred Content Summit Summit 9-18
Destaque
Ogilvy On: Social Media for B2B Companies
Ogilvy On: Social Media for B2B Companies
Ogilvy Consulting
B2B Social Media Strategy
B2B Social Media Strategy
Laura Dunkley
B2B Social Media Made Easy
B2B Social Media Made Easy
Reading Room
The Future Of B2B Marketing / By @TheCoolestCool
The Future Of B2B Marketing / By @TheCoolestCool
Ross Simmonds
B2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best Practices
Social Media and Digital Strategy Consulting
B2B Social Media Palette
B2B Social Media Palette
Miikka Leinonen
Social Media in B2B Companies
Social Media in B2B Companies
Harri Lakkala
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
Content Marketing Institute
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
Velocity Partners
Structures of the World 2010
Structures of the World 2010
Jenny Murphy
Do electronics engineers use social media - a presentation by Napier for ecsn
Do electronics engineers use social media - a presentation by Napier for ecsn
NapierPR
Establishing a Social Media Program
Establishing a Social Media Program
Mike McCready
#FlipMyFunnel Boston 2016 - Kevin Bobowski - Putting the "B" Back into B2B Ma...
#FlipMyFunnel Boston 2016 - Kevin Bobowski - Putting the "B" Back into B2B Ma...
#FlipMyFunnel
Handout Sales Stages für BayStartup Workshop SaaS Sales
Handout Sales Stages für BayStartup Workshop SaaS Sales
Steffen Ritter
Desafio 3k em 30 Dias Funciona?
Desafio 3k em 30 Dias Funciona?
Eder Prado
B2B SOCIAL MEDIA WORKSHOP - B2B MARKETING SUMMIT
B2B SOCIAL MEDIA WORKSHOP - B2B MARKETING SUMMIT
Ziv Sheinfeld זיו שיינפלד
Facebook Blueprint Certificate
Facebook Blueprint Certificate
Tim Stannage
Social Media Marketing Campaign Strategy for B2B & B2C
Social Media Marketing Campaign Strategy for B2B & B2C
Debbie Hamilton
Destaque
(18)
Ogilvy On: Social Media for B2B Companies
Ogilvy On: Social Media for B2B Companies
B2B Social Media Strategy
B2B Social Media Strategy
B2B Social Media Made Easy
B2B Social Media Made Easy
The Future Of B2B Marketing / By @TheCoolestCool
The Future Of B2B Marketing / By @TheCoolestCool
B2B Social Media: Strategy Guide and Best Practices
B2B Social Media: Strategy Guide and Best Practices
B2B Social Media Palette
B2B Social Media Palette
Social Media in B2B Companies
Social Media in B2B Companies
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
B2B Content Marketing 2017 - Benchmarks, Budgets & Trends - North America
The Search for Meaning in B2B Marketing
The Search for Meaning in B2B Marketing
Structures of the World 2010
Structures of the World 2010
Do electronics engineers use social media - a presentation by Napier for ecsn
Do electronics engineers use social media - a presentation by Napier for ecsn
Establishing a Social Media Program
Establishing a Social Media Program
#FlipMyFunnel Boston 2016 - Kevin Bobowski - Putting the "B" Back into B2B Ma...
#FlipMyFunnel Boston 2016 - Kevin Bobowski - Putting the "B" Back into B2B Ma...
Handout Sales Stages für BayStartup Workshop SaaS Sales
Handout Sales Stages für BayStartup Workshop SaaS Sales
Desafio 3k em 30 Dias Funciona?
Desafio 3k em 30 Dias Funciona?
B2B SOCIAL MEDIA WORKSHOP - B2B MARKETING SUMMIT
B2B SOCIAL MEDIA WORKSHOP - B2B MARKETING SUMMIT
Facebook Blueprint Certificate
Facebook Blueprint Certificate
Social Media Marketing Campaign Strategy for B2B & B2C
Social Media Marketing Campaign Strategy for B2B & B2C
Semelhante a How to Master B2B Social Media Marketing
Mastering B2B Social Media
Mastering B2B Social Media
Jeffrey L. Cohen
How to Master B2B Social Media Marketing-Hubspot
How to Master B2B Social Media Marketing-Hubspot
WisdomTap, Inc
Mastering B2B Social Media
Mastering B2B Social Media
Jeffrey L. Cohen
4 kippbodnar-120207140346-phpapp02
4 kippbodnar-120207140346-phpapp02
Sarah Strunk Suits
Kipp Bodnar
Kipp Bodnar
Social Fresh Conference
Social Media Marketing for B2B Companies
Social Media Marketing for B2B Companies
Jeffrey L. Cohen
Become a B2B Marketing Superstar with Social Media Lead Generation by Jeffrey...
Become a B2B Marketing Superstar with Social Media Lead Generation by Jeffrey...
BMA Carolinas
Influencing The Influencers: Top Trends & Best Practices For B2B Marketers
Influencing The Influencers: Top Trends & Best Practices For B2B Marketers
G3 Communications
Content Marketing - How to Optimize & Socialize for Better Performance
Content Marketing - How to Optimize & Socialize for Better Performance
TopRank Marketing Agency
Social Media & Content Marketing - An Optimized Approach #OptimizeBook
Social Media & Content Marketing - An Optimized Approach #OptimizeBook
TopRank Marketing Agency
How to Use the Power of Inbound Marketing to Generate Leads Online
How to Use the Power of Inbound Marketing to Generate Leads Online
HubSpot
5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging
Debbie Weil
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for Business
Sweb Development
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
TopRank Marketing Agency
Social Media Marketing
Social Media Marketing
Earthsite
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
HubSpot
Evolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content Marketing
TopRank Marketing Agency
Social Media For B2B Companies
Social Media For B2B Companies
Sarah Sturtevant / Integrated Website Solutions Inc.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Paul Gillin
7 myths of social media
7 myths of social media
Justin Goldsborough
Semelhante a How to Master B2B Social Media Marketing
(20)
Mastering B2B Social Media
Mastering B2B Social Media
How to Master B2B Social Media Marketing-Hubspot
How to Master B2B Social Media Marketing-Hubspot
Mastering B2B Social Media
Mastering B2B Social Media
4 kippbodnar-120207140346-phpapp02
4 kippbodnar-120207140346-phpapp02
Kipp Bodnar
Kipp Bodnar
Social Media Marketing for B2B Companies
Social Media Marketing for B2B Companies
Become a B2B Marketing Superstar with Social Media Lead Generation by Jeffrey...
Become a B2B Marketing Superstar with Social Media Lead Generation by Jeffrey...
Influencing The Influencers: Top Trends & Best Practices For B2B Marketers
Influencing The Influencers: Top Trends & Best Practices For B2B Marketers
Content Marketing - How to Optimize & Socialize for Better Performance
Content Marketing - How to Optimize & Socialize for Better Performance
Social Media & Content Marketing - An Optimized Approach #OptimizeBook
Social Media & Content Marketing - An Optimized Approach #OptimizeBook
How to Use the Power of Inbound Marketing to Generate Leads Online
How to Use the Power of Inbound Marketing to Generate Leads Online
5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging
Social Media Strategies and Tactics for Business
Social Media Strategies and Tactics for Business
Better Content Marketing - Optimize & Socialize by Lee Odden
Better Content Marketing - Optimize & Socialize by Lee Odden
Social Media Marketing
Social Media Marketing
Website Optimization Tips for Maximum Lead Flow #DF11
Website Optimization Tips for Maximum Lead Flow #DF11
Evolution of Digital Public Relations with Content Marketing
Evolution of Digital Public Relations with Content Marketing
Social Media For B2B Companies
Social Media For B2B Companies
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
7 myths of social media
7 myths of social media
Mais de HubSpot
Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
HubSpot
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
HubSpot
The Hard Truth About Marketing
The Hard Truth About Marketing
HubSpot
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
HubSpot
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
HubSpot
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
HubSpot
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
HubSpot
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
HubSpot
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
HubSpot
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
HubSpot
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
HubSpot
What is Inbound Recruiting?
What is Inbound Recruiting?
HubSpot
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
HubSpot
25 Discovery Call Questions
25 Discovery Call Questions
HubSpot
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
HubSpot
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
HubSpot
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
HubSpot
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
HubSpot
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
HubSpot
Mais de HubSpot
(20)
Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
The Hard Truth About Marketing
The Hard Truth About Marketing
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
What is Inbound Recruiting?
What is Inbound Recruiting?
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
25 Discovery Call Questions
25 Discovery Call Questions
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Último
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
Winbusinessin
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
Steve Rader
Scrum Events & How to run them effectively
Scrum Events & How to run them effectively
Marianna Nakou
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
JemalSeid25
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
lng ths
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
Western Alaska Minerals Corp.
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BBPMedia1
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
lokeshwarmaha
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
fashionfound007
Trauma Training Service for First Responders
Trauma Training Service for First Responders
BPOQe
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
Hanna Klim
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
AustraliaChapterIIBA
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Charles Cotter, PhD
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
dlewis191
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKELtd
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
Borderless Access
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
Lviv Startup Club
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
yasinnathani
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
NathanielSchmuck
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Workforce Group
Último
(20)
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
Scrum Events & How to run them effectively
Scrum Events & How to run them effectively
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
Trauma Training Service for First Responders
Trauma Training Service for First Responders
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
ISONIKE Ltd Accreditation for the Conformity Assessment and Certification of ...
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
How to Master B2B Social Media Marketing
1.
Mastering B2B Social
Media
2.
I’m Brian Bodnar.
I’m Kipp Halligan. Nice to meet you. Nice to meet you. @KippBodnar
3.
I’m BrianCohen. I’m
Jeff Halligan. Nice to meet you. Nice to meet you. @JeffreyLCohen
4.
I’m Brian Halligan. We
wrote The B2B Nice toMedia you. Social meet Book. amzn.to/b2bsm2
5.
#B2BSM
7.
Your opportunity to shine
8.
60%
of the sales cycle is over – before a buyer talks to your salesperson. 91! CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
9.
B2B>B2C
10.
Relationship based sales
11.
Already have the expertise
12.
Clear customer Personas
13.
People to People
19.
Closed Millions In Sales
From Online Leads ROI – 2800%!
20.
#B2BSM
22.
B2B Myths Busted
23.
“
Marketing is an asset NOT an expense. @KippBodnar ” Tweet This! #B2BSM
24.
B2B SOCIAL MEDIA IS ABOUT
REACH BUILDING
25.
The Social Web
Rewards Reach
26.
“
B2B companies should obsess about building reach as much or MORE than B2C companies. @JeffreyLCohen ” Tweet This! #B2BSM
27.
Social reach is the
new word-of-mouth referral engine
28.
Share lots of links
29.
BITLY, 9/2011 The shelf
life of a social media link is 3 hours.
30.
THE
Links to company blog posts 10-4-1 Links to third- party articles Link to a company landing page RULE
31.
B2B SOCIAL MEDIA IS ABOUT
SELLING
32.
“
Your goal shouldn't be to buy leads. Your goal should be to buy customers. @KippBodnar ” Tweet This! #B2BSM
33.
73%
of CEOs don’t believe marketers drive revenue. 91! FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
34.
Leads fix the problem
35.
How Social Media
Leads Happen 1 Tweet Landing Page Form Lead Like Blog Landing Post CTA Page Product Landing +1 Page CTA Page
36.
Dedicated Monitoring
http://www.flickr.com/photos/giara/2211500258
39.
Place CTAs Everywhere
40.
Improve and Iterate
41.
#B2BSM
42.
B2B SOCIAL MEDIA HAS CLEAR
ROI
43.
“
If you can’t count it, why do it? @KippBodnar ” Tweet This! #B2BSM
44.
Math Ahead
45.
TLV-COCA
= ROI (%) COCA
46.
Total Lifetime Value
47.
Cost of Customer Acquisition
48.
First- Vs. Last-Action
Attribution Last-Action Attribution: Attends Buys Clicks on a Sales Call Product PPC Ad Looks at Product Page First-Action Signs Up For Reads Blog Attribution: Webinar Post User Clicks Link on Twitter
49.
10K-3K
= 233% 3K
50.
B2B SOCIAL MEDIA IS ONLY
ONE PIECE
51.
“
Social media amplifies the effectiveness of offline marketing. It doesn’t replace it. @JeffreyLCohen ” Tweet This! #B2BSM
52.
Trade shows are social
too
54.
GOAL: Use Social Media
To Promote Offline Events
56.
5,000 T-Shirts
57.
RESULT: 235% Increase in event
tickets distributed and 95% redeemed
58.
THE BEST TIME EVER FOR MARKETERS
59.
“
Master B2B Social Media with reach, lead gen, data and integration with offline activities. @KippBodnar ” Tweet This! #B2BSM
60.
The Pot of Gold
http://www.flickr.com/photos/tao_zhyn/442965594/
61.
Prove the
CEO Wrong
62.
You’re the Star
63.
THANK YOU
64.
I’m Brian Halligan. We
wrote The B2B Nice toMedia you. Social meet Book. amzn.to/b2bsm2
Notas do Editor
Connect to milk and pour glass
Baixar agora