1.
Inbound Certification
Brought to you by HubSpot Academy
How to
get the most
out of your...

2.
Inbound Certification,
But first, what is the
anyhow?
It’s a free, comprehensive
online marketing course that
covers the fundamentals of
the Inbound Methodology.

3.
Inbound Certified,
And why should I get
again?
• It’s free & open to everyone.
• After you watch the 11 videos and pass the exam, you’ll get a
badge & certificate.
• It will increase your credibility in the marketing world.
• And open up more job opportunities.
• It gives you an opportunity to connect with other marketers
across the globe.

4.
Inbound Certified,
And why should I get
again?
Ultimately, you’ll have more knowledge and opportunities
than you did prior to becoming certified.
And who doesn’t want that?

5.
And as any good marketer will tell you…
“The amount of time you invest in promoting your content is
as important as the time you invest in creating it.”
Becoming Inbound certified shouldn’t be any different.

6.
If Content is king
Then distribution is queen. So if content is king,
then distribution is queen.
Get the most out of you
certification by showcasing
it in all the right areas to
increase:
• visibility
• job opportunities,
• credibility & expertise.

7.
7 ways
Here are the
to get the most out of your
Inbound Certification.

8.
ADD IT TO YOUR
LINKEDIN PROFILE.1

9.
FACTS FROM LINKEDIN:
“Members with a Certification on their profile have 6x the profile
views (on average) and get contacted on LinkedIn 6x more often.”
Connect your Inbound Certification to LinkedIn to gain more opportunities.
Need help? Click here to get instructions on how to add to your profiles..

10.
ADD IT TO
YOUR RESUME.2

11.
WHAT IS THE PURPOSE OF A RESUME?
“A short, concise document that provides relevant information regarding your education,
skills, experiences, accomplishments and job-related interests.”
Highlight interest in learning and proactivity about your education.
Might we recommend the “Skills” or
“Awards & Certifications” section.

12.
ADD IT TO
YOUR WEBSITE.3

13.
Adding it to your website is a great way
to demonstrate your knowledge to
everyone who lands on your website.
Here’s an example of my
personal website I’ve added it to:
ADD A MEGAPHONE TO
YOUR INBOUND KNOWLEDGE & EXPERTISE.

14.
Add it to your company’s “About”
page.
Here’s a great example of a
marketing agency, ThinkHandy,
adding it to their About page.
Embed code:
Grab the embed code & paste it into the HTML.

15.
Add it to your employees’ individual
biography pages, like this one from
IdeaGrove, a UK PR agency.
Grab the embed code & paste it into the HTML.

16.
Or if you have multiple
certifications, consider
creating (or adding it to) a
Certifications page.
Grab the embed code & paste it into the HTML.

17.
ADD IT TO OTHER
SOCIAL PROFILES.4

18.
Add certification to your Twitter,
Google Plus, and any other social
network you are active on.
Simply add it to your bio section, or
going a step further, add it to your
cover image.
EASILY PROMOTE YOUR KNOWLEDGE
ON SOCIAL.

19.
Need ideas or inspiration on how to
create a top-notch Twitter or Google
Plus cover image?
Try using Canva.com.
Canva is an incredible tool for
marketers to create attractive design
images and no design experience is
necessary.
PROMOTE YOUR KNOWLEDGE, IMMEDIATELY.

20.
By signing up for the Inbound.org
community, you’re able to have your
badge auto-populate, automatically
giving you increased opportunities.
PS: You must sign up for Inbound.org
using the same email address you
used to get Inbound certified – that’s
how we associate your badge.
DON’T FORGET INBOUND.ORG.

21.
ADD IT TO YOUR
EMAIL SIGNATURE.5

22.
Adding it to your website is a great way
to demonstrate your knowledge to
anyone who may land on your website.
Here’s an example from a fellow
HubSpotter, Andrew Quinn:
SHOW YOUR INBOUND KNOWLEDGE
TO EVERYONE YOU CONNECT WITH.

23.
BLOG ABOUT
WHAT YOU LEARNED.6

24.
This can be huge... why you ask?
• Get free and easy content on your blog.
• Create traffic-generating posts for your blog.
• Build your credibility in the Inbound world.
• Reinforce what you’ve learned to help it really stick.
• It’s a great way to ramp up new employees – they learn
and then apply what they’ve learned by creating content.
• You actively take part in building the Inbound
Certification’s value.

25.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

26.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

27.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

28.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

29.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

30.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

31.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

32.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

33.
HERE ARE SOME IDEAS/EXAMPLES OF OTHERS
WRITING ABOUT THE CERTIFICATION.

34.
BEGIN APPLYING
WHAT YOU’VE LEARNED.7

35.
“Tell me and I forget.
Teach me and I remember.
Involve me and I learn.”
- Benjamin Franklin

36.
Market yourself (or your company),
while becoming a better marketer.
Here’s an example of a company applying what they learned to
achieve real business results:
“Flight Media was previously averaging 25-40 visits per day, but within 6 days of
applying HubSpot’s inbound marketing techniques, we saw a 620% boost in
traffic, generated 300% more leads, and finally began generating qualified leads
who were requesting pricing & quotes.”
Read more here.
GET INVOLVED.

37.
• Optimize your website.
• Improve your blog posts.
• Update your social media strategy.
• Create more content with a purpose.
• Create top-notch conversion processes.
• Create quality emails that are opened and clicked.
• Help sales sell inbound.
• Delight your customers into promoters.
OTHER WAYS TO APPLY WHAT YOU’VE
LEARNED.

38.
Inbound Certification
Brought to you by HubSpot Academy
Go forth and prosper with the

39.
Not Inbound certified yet?
Click here to get certified.