How to Get the Most Out of Your Inbound Certification

1. Inbound Certification Brought to you by HubSpot Academy How to get the most out of your...

2. Inbound Certification, But first, what is the anyhow? It’s a free, comprehensive online marketing course that covers the fundamentals of the Inbound Methodology.

3. Inbound Certified, And why should I get again? • It’s free & open to everyone. • After you watch the 11 videos and pass the exam, you’ll get a badge & certificate. • It will increase your credibility in the marketing world. • And open up more job opportunities. • It gives you an opportunity to connect with other marketers across the globe.

4. Inbound Certified, And why should I get again? Ultimately, you’ll have more knowledge and opportunities than you did prior to becoming certified. And who doesn’t want that?

5. And as any good marketer will tell you… “The amount of time you invest in promoting your content is as important as the time you invest in creating it.” Becoming Inbound certified shouldn’t be any different.

6. If Content is king Then distribution is queen. So if content is king, then distribution is queen. Get the most out of you certification by showcasing it in all the right areas to increase: • visibility • job opportunities, • credibility & expertise.

7. 7 ways Here are the to get the most out of your Inbound Certification.

8. ADD IT TO YOUR LINKEDIN PROFILE.1

9. FACTS FROM LINKEDIN: “Members with a Certification on their profile have 6x the profile views (on average) and get contacted on LinkedIn 6x more often.” Connect your Inbound Certification to LinkedIn to gain more opportunities. Need help? Click here to get instructions on how to add to your profiles..

10. ADD IT TO YOUR RESUME.2

11. WHAT IS THE PURPOSE OF A RESUME? “A short, concise document that provides relevant information regarding your education, skills, experiences, accomplishments and job-related interests.” Highlight interest in learning and proactivity about your education. Might we recommend the “Skills” or “Awards & Certifications” section.

12. ADD IT TO YOUR WEBSITE.3

13. Adding it to your website is a great way to demonstrate your knowledge to everyone who lands on your website. Here’s an example of my personal website I’ve added it to: ADD A MEGAPHONE TO YOUR INBOUND KNOWLEDGE & EXPERTISE.

14. Add it to your company’s “About” page. Here’s a great example of a marketing agency, ThinkHandy, adding it to their About page. Embed code: Grab the embed code & paste it into the HTML.

15. Add it to your employees’ individual biography pages, like this one from IdeaGrove, a UK PR agency. Grab the embed code & paste it into the HTML.

16. Or if you have multiple certifications, consider creating (or adding it to) a Certifications page. Grab the embed code & paste it into the HTML.

17. ADD IT TO OTHER SOCIAL PROFILES.4

18. Add certification to your Twitter, Google Plus, and any other social network you are active on. Simply add it to your bio section, or going a step further, add it to your cover image. EASILY PROMOTE YOUR KNOWLEDGE ON SOCIAL.

19. Need ideas or inspiration on how to create a top-notch Twitter or Google Plus cover image? Try using Canva.com. Canva is an incredible tool for marketers to create attractive design images and no design experience is necessary. PROMOTE YOUR KNOWLEDGE, IMMEDIATELY.

20. By signing up for the Inbound.org community, you’re able to have your badge auto-populate, automatically giving you increased opportunities. PS: You must sign up for Inbound.org using the same email address you used to get Inbound certified – that’s how we associate your badge. DON’T FORGET INBOUND.ORG.

21. ADD IT TO YOUR EMAIL SIGNATURE.5

22. Adding it to your website is a great way to demonstrate your knowledge to anyone who may land on your website. Here’s an example from a fellow HubSpotter, Andrew Quinn: SHOW YOUR INBOUND KNOWLEDGE TO EVERYONE YOU CONNECT WITH.

23. BLOG ABOUT WHAT YOU LEARNED.6

24. This can be huge... why you ask? • Get free and easy content on your blog. • Create traffic-generating posts for your blog. • Build your credibility in the Inbound world. • Reinforce what you’ve learned to help it really stick. • It’s a great way to ramp up new employees – they learn and then apply what they’ve learned by creating content. • You actively take part in building the Inbound Certification’s value.

25. HERE ARE SOME IDEAS/EXAMPLES OF OTHERS WRITING ABOUT THE CERTIFICATION.

34. BEGIN APPLYING WHAT YOU’VE LEARNED.7

35. “Tell me and I forget. Teach me and I remember. Involve me and I learn.” - Benjamin Franklin

36. Market yourself (or your company), while becoming a better marketer. Here’s an example of a company applying what they learned to achieve real business results: “Flight Media was previously averaging 25-40 visits per day, but within 6 days of applying HubSpot’s inbound marketing techniques, we saw a 620% boost in traffic, generated 300% more leads, and finally began generating qualified leads who were requesting pricing & quotes.” Read more here. GET INVOLVED.

37. • Optimize your website. • Improve your blog posts. • Update your social media strategy. • Create more content with a purpose. • Create top-notch conversion processes. • Create quality emails that are opened and clicked. • Help sales sell inbound. • Delight your customers into promoters. OTHER WAYS TO APPLY WHAT YOU’VE LEARNED.

38. Inbound Certification Brought to you by HubSpot Academy Go forth and prosper with the

39. Not Inbound certified yet? Click here to get certified.