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DEATH BY             MARKETINGMike Volpe@mvolpe      AUTOMATIO#DeathbyMA                 N
I’m Mike Volpe.Nice to meet                            Top 10you.               700,000               Blog                ...
#DF11#DeathByMA@mvolpe@HubSpot
MARKETINGAUTOMATIONWASINVENTED TOHELP.
SO WASPOWERPOINT.
MARKETINGAUTOMATIONCAN BE DEADLY.
Hi, I’m   J.Buy myproduct   ?
Hi, J. This ishow youmade me  feel.
Every timeyou emaila cold list…PRETENDAKITTENDIES.
Mom,   I just bought  10,000 namesfrom a list service  & sent them all      an email.
FRIENDSDON’T LETFRIENDSKILLKITTENS.
A SHORTHISTORYOFMARKETINGAUTOMATION
Pre-Marketing Automation (1990’s)
Marketing Automation (2000’s)                 x50   YOUR NAMEBUY MYYOUR COMPANYPRODUCT!YOUR WEBSITE    Your Name Your Comp...
IT WONT JUSTKILL YOURPROSPECTS.IT COULD KILLYOURCOMPANY, TOO.
DEATH BYMARKETINGAUTOMATION.            Your            database  1          expires              (like             yogurt).
Your List Expires at ~25% / Year Year 1       Year 2     Year 3  50K                   21K
Attention Expires, Too Click Through Rate                      Days Since Subscription
Marketing AutomationExpiration 500 Leads      50K list      4% CTR   25% Conversion                       42 Leads        ...
DEATH BYMARKETINGAUTOMATION.             Email is  2         unreliable             (like the            tabloids).
80%   of peopledon’t read all  their email
Unsubscribing withoutUnsubscribing                  DELETE BUTTON                    SPAM BUTTON                        AU...
Email Pre-2011         All Messages by Date         Flagrant Spam         (Viagra, Nigerian Banks, Porn)
Social Inbox
3M   200M             Organizations                     with Private                       Domain   Gmail   Users(Includin...
To Where?  95%Deliverability!
Email Post-2011        Things You Like        (People & Brands)        Things You Don’t Like        Or Don’t Know        (...
DEATH BYMARKETINGAUTOMATION.             The world  3         has changed             (like you).
Times Have Changed
1990 Sales Demo  Please tell meabout your product.   You have my    undivided    attention.
2011 Sales Demo                               Search          Does their blog      “Reviews                Do I know      ...
Control is over.
DEATHIS NOTTHEONLYOPTION.
DEATH BYMARKETINGAUTOMATIONISPREVENTABLE.
INBOUNDMARKETING
INBOUND      MARKETINGMARKETING VS.            AUTOMATION  +   +
INBOUND MARKETING$                   $
x 50
Make marketingpeople love
LIFE BY INBOUNDMARKETING                  Humanize   1                Your                  Marketing
Who is Hxxxx Xxxxxx from Jxxxx Ixxxxxx ?
Email cancome froma human,who hasPERMISSION..
Those humans  can bereal, and helpful.(They can also talk to you - and not  about buying.)
Your Average UnsubscribeScreen
GROUPON’s UnsubscribeScreen
55
59
LIFE BY INBOUNDMARKETING                 Use cross-                  platform   2           intelligence to              c...
INBOUND                                            MARKETING                                            EXPERIENCE        ...
USER ACTIVITY                                                     INBOUND                     KARE                        ...
Screenshot of Mike’s Amazon.comhomepage                                  65
Screenshot of Karen’sAmazon.com homepage                        66
67
LIFE BY INBOUNDMARKETING                  Socialize   3              & mobilize                    your                  m...
The Next Inbox is Social       % of US Business People Who Regularly Check These                            Inboxes100%75%...
86% of C-level execshave a smartphone.                        The majority                        say it is their         ...
Mobile Optimized Websites
78
Screenshot of Mike’s Amazon.commobile app                                  79
Screenshot of Karen’sAmazon.com mobile app                        80
81
INSUMMARY…
136,000 views
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DEATH BYMARKETINGAUTOMATION. 1           2              3  Your       Email isdatabase    unreliable    The world expires ...
LIFE BYINBOUNDMARKETING. 1              2              3                CreateHumanize     dynamic, per    Socialize &  yo...
Complicated   Easy & Integrated& Confusing
New Strategic Investment                 $32M
Get a Free MarketingAssessment                       Moscone North                       1416                       131   ...
P.S. Free Unicorns!                      Hubspot.com/freeunicorns
THANK YOU             Mike Volpe            Twitter.com/mvolpe          Facebook.com/mvolpe        Linkedin.com/in/mikevol...
DEATHIS NOTTHEONLYOPTION.
DEATHIS NOTTHEONLYOPTION.
DEATHIS NOTTHEONLYOPTION.
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DEATHIS NOTTHEONLYOPTION.
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DEATHIS NOTTHEONLYOPTION.
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DEATHIS NOTTHEONLYOPTION. Death By Marketing Automation

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DEATHIS NOTTHEONLYOPTION.

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