“I don’t know the rules
of grammar … If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”
“It has been found that
the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.”
“Hire people who are better
than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.”
“Training should not be conﬁned
to trainees. It should be a continuous process, and should include the entire professional staﬀ of the agency. The more our people learn, the more useful they can be to our clients.”
“If you always hire people
who are smaller than you are, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you are, we shall become a company of giants.”
Atualizámos a nossa política de privacidade de modo a estarmos em conformidade com os regulamentos de privacidade em constante mutação a nível mundial e para lhe fornecer uma visão sobre as formas limitadas de utilização dos seus dados.
Pode ler os detalhes abaixo. Ao aceitar, está a concordar com a política de privacidade atualizada.