1.
How to FIND and STOP
7 Growth Killing Ghouls
of t h e
FUNNELPOCALYPSE

2.
TA-DA!
!e
Funnel.
(in !eory)

3.
!e
Funnel.
(in Practice)

4.
!e Funnel
What ’s happening
to ever yone in there?
Are MONSTERS eating
your prospects ALIVE?

5.
The Funnel!
People!
!e y SEEM h appy…
(Horrible S creams)
What the ? What ’s go ing on?
(Grinding Noises)
Hee l l lp! DO SOMETHING !
Sole Sur vivors
Eart h d e p e n d s o n u s !

6.
The FunnelPOCALYPSE!
How to FIND and STOP the
7 Growth Killing Ghouls
Before it ’s Too Late!

7.
1!

8.
Viral ZOMBIES

9.
“Invite 5 friends
and get a prize!”
Grmmmm! Mmmmmmm!
Braaaaaaaaaains!
“Share this
content and win!”

10.
Forced viral tricks can
clog your funnel with
ZOMBIE junk visitors
and leads.

11.
11
People WANT
TO SHARE
stuff that makes
them look
AWESOME.

12.
12
SHAREABLE
is Lovable

13.
2

14.
Social
VAMPIRES

15.
• Read t h i s ! Ÿ Please RT !
• L i k e u s ! Ÿ Share !
• Fil l thi s out ! Ÿ Tel l f r i ends !
• GIMME!
Don’t be a
VAMPIRE to your
community of social
media followers.

16.
Be USEFUL

17.
Ask NOT what your followers
can do for you,
ASK WHAT YOU CAN DO
for your fol lowers!

18.
3

19.
Evil QUEEN

20.
Vanity, thy name is BAD PR.
(…and some blogging, ebooks, etc. )
Vani ty i s the RIGHT tactics for
the WRONG reasons.

21.
NOBODY cares if you’re the
fairest of them all.

22.
Image: http://inay.org

23.
People
CARE
about
making it
through
their day
unscathed.
Image: http://inay.org

24.
Image: http://inay.org
People have
JOBS
to do and
PROBLEMS
to solve.
Help them!

25.
4

26.
GHOSTLY Lists

27.
Your email lists?
DYING OFF at 25% a year.
You can’t grow with GHOSTS

28.
A steady #ow
of GREAT,
TARGETED
content…

29.
…yields a
steady #ow of
great, targeted
LEADS
h"p://offers.hubspot.com/connec2ng-­‐with-­‐todays-­‐customer

30.
5

31.
Skeletal
DESIGN

32.
Are you giving
return visitors a
BARE BONES
experience?

33.
What about
people on
mobile devices?

34.
Visitor
Whether it’s their FIRST visit…

35.
Lead
they’re one of your LEADS…

36.
Customer
they’re already a CUSTOMER…

37.
CVuLsisteoiatmdor e r
(and whatever device they’re on)

38.
welcome ANY visit from ANY platform

39.
6

40.
SALESWOLVES

41.
MONTH’ S
END c a n
h i t s a l e s
reps l ike a
FULL
MOON!

42.
Eve n t h e
most
HELPFUL
reps might
g i ve i n
without…

43.
CONTEXT

44.
Con t e x t i s t h e SILVER
BULLET. Make con t e x t e a s y
t o u s e a n d c onve n i e n t .
For g e t ABC, s a l e s n e e d s t o ABH:
A lwa y s Be He l p ing !

45.
7

46.
FRANKENTOOLS

47.
Q:
How many hours does it take your
team to combine, compare, report
and guesstimate results/revenue
from your sales & marketing tools?

48.
A:
TOO MANY!!

49.
ALL-IN-ONE
I N TEGRAT I O N
wouldn’t
this be
nice?

50.
Defeat Your Demons!
VIRAL ZOMBIES
Shareable is Lovable
SOCIAL VAMPIRES
Always Be Useful First
EVIL QUEEN
It ’s NOT About You
GHOSTLY LISTS
Attract Targeted Leads
SKELETAL DESIGN
Customized and Responsive
SALESWOLVES
Efficient Context as Silver Bullet
FRANKENTOOLS
Integration for ROI measurement,
reporting, and accountability
!!
2!
3!
4!
5!
6!
7!
!

51.
and put the FUN back into…
FUNnel

52.
HAPPY
HALLOWEEN!!