Few things boost awareness for your products like brand
evangelists. Balance your holiday social media calendar with
engaging content and glowing product reviews that are easy
for your most loyal customers to share.
Prioritize content that is visually appealing for the fast-
scrolling social media user. Finally, seek out storytelling
opportunities in your posts. As social media users
increasingly favor more personal and substantive content,
think of each post as an opportunity to delight potential
customers with the very item missing from their wish list.