This year, U.S. holiday sales are expected to reach $885.70 billion. This includes $79.5 billion for ecommerce retailers.
Prepare for shoppers to have omni-channel expectations from your brand. Whether they shop in store, on their mobile, or even a mix of both, consumers will reward retailers who help them through the chaotic shopping season.
Curious about the best ways to attract new business during the holidays? Check out the latest holiday marketing stats and critiques in the ebook download.
2. The holiday season is quickly approaching
– an exciting time for B2B and B2C
companies alike. Consumers shop for
gadgets and gifts, while businesses buy
new products and wrap up budgets for
the following year. All companies need to
think about how to make lovable
marketing that will earn them business in
this high volume, high stakes season.
This SlideShare will dive into important
stats from the past couple of seasons to
help you take advantage of the top
marketing trends that successful
businesses are using.
Happy Holidays!
15. Takeaway:
Holiday shopping has expanded far beyond the walls of the
shopping mall. This holiday season, convenience is the name
of the game. So whether that means going to the local brick-
and-mortar, searching mobile apps, or even both at the same
time, retailers must prepare for the omnichannel consumer if
they are going to create marketing that delights.
What’s the best way to attract new business and maintain
customer loyalty during the holidays? Learn how marketers
are optimizing each of their channels in the following
sections.
20. will use their
smartphone to look up
product availability
while in-store
1 in 5
SOURCE: NATIONAL RETAIL FEDERATION
21. of smartphone owners
will use their device to
purchase holiday
merchandise this year
21.4%
SOURCE: NATIONAL RETAIL FEDERATION
22. of tablet owners will
use their device to
research products47.5%
SOURCE: NATIONAL RETAIL FEDERATION
will make a holiday
purchase from their
tablet34.5%
23. holiday shoppers
will use a mobile
device to shop on
Cyber Monday
25 million
SOURCE: NATIONAL RETAIL FEDERATION
27. of shoppers will
showroom — find a
product they want in
a brick-and-mortar
store and then go
online to find a
better deal
36%
SOURCE: EXPERIAN
28. of shoppers will
webroom —
look for
products online
but purchase
them in a
physical store
69%
SOURCE: DELOITTE
29. In the last year,
searches for
“nearby” or “near
me” have risen
1.8 times
SOURCE: EXPERIAN
30. Takeaway:
Be prepared to have all of your web content just as
accessible on mobile as it is on a desktop. How do your
emails look on a smartphone? Can people easily filter your
product catalog on their tablet? Are all of your landing
pages optimized with responsive design?
Create each piece of your website with the on-the-go
visitor in mind. Mobile content consumption is growing
rapidly, and being unprepared could cause your marketing
to take a major hit.
34. In 2014, email
was the primary
marketing channel for
driving ecommerce
orders, accounting for
23.1%
SOURCE: MARKETING LAND
of all Thanksgiving
weekend orders
36. of consumers
say an email
with a coupon
code would
influence them
to buy
85%
SOURCE: PWC
37. of people expect a
retailer’s email
promotions to
include personalized
offers and
recommendations
78%
SOURCE: MAGNETIC
38. consumers who sign
up for brand emails
will make a purchase
based on what they
receive in their inbox
8 in 10
SOURCE: SALESFORCE
39. SOURCE: EXPERIAN
Retailers saw an
88% increase
in email revenue when
sending two mailings in
a day during last holiday
season
40. Takeaway:
Inboxes are a cluttered, chaotic place. To be sure your email
gets clicked, set a precedent of value for each of your
messages. Use email to send a mix of enjoyable content,
holiday coupons, and personalized product suggestions.
When in doubt, be helpful. The holidays can be a stressful
time. Let your emails help guide potential customers through
their shopping pain points. Remember, the key to remarkable
marketing is crafting the emails your audience looks forward
to receiving.
51. Takeaway:
Few things boost awareness for your products like brand
evangelists. Balance your holiday social media calendar with
engaging content and glowing product reviews that are easy
for your most loyal customers to share.
Prioritize content that is visually appealing for the fast-
scrolling social media user. Finally, seek out storytelling
opportunities in your posts. As social media users
increasingly favor more personal and substantive content,
think of each post as an opportunity to delight potential
customers with the very item missing from their wish list.
57. of holiday shoppers
consider free shipping
or shipping promotions
as a key factor in their
purchasing decision
47%
SOURCE: NATIONAL RETAIL FEDERATION
62. Total online
holiday sales are
projected to reach
$105 billion
SOURCE: NATIONAL RETAIL FEDERATION
this holiday
season
63. Takeaway:
As you build out your holiday marketing strategy, don’t
forget about your website usability. Prepare for the rise of
omnichannel shoppers by checking the mobile
responsiveness of your product pages and landing pages.
Use your homepage and sidebar real estate to promote your
best performing marketing materials, whether it be coupons,
a specific CTA, or a helpful piece of content.
Finally, don’t forget about your blog! Craft blog content that
relates to your persona’s needs and thoughtfully tees up the
promotion of your products and services.