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Closing calls are sexy.
They’re the calls when deals are made …
They’re the calls when deals are made … contracts get signed …
They’re the calls when deals are made … contracts get signed … and you earn your paycheck.
But discovery calls are the most important.
They’re where you understand the details of a prospect’s situation that will make or break a sale.
Here are HubSpot sales director Dan Tyre’s 25 go-to questions that he asks on discovery calls.
1 Tell me about your company.
2 Tell me about your role. What do you do day-to-day?
3 What metrics are you responsible for?
4 Tell me about your goals (financial, customer-related, operational).
LIKE WHAT YOU’RE READING? FOR MORE CONTENT LIKE THIS, SUBSCRIBE TO THE HUBSPOT SALES BLOG SUBSCRIBE
5 When do you need to achieve these goals by?
6 What problem are you trying to solve?
7 Are you having problems in [area as relates to the product]?
8 What’s the source of that problem?
9 Why is it a priority today?
10 Why hasn’t it been addressed before?
11 What do you think could be a potential solution? Why?
12 What would a successful outcome look like?
13 If you didn’t choose a product, do you have a plan in place to address this problem?
14 What are your primary roadblocks to implementing this plan?
15 What’s your timeline for implementation?
16 Is this problem funded?
17 Whose budget does the funding come out of?
18 Is the budget owner an “executive sponsor”?
19 Who else will be involved in choosing a vendor?
20 Do you have written decision criteria for choosing a vendor? Who compiled these criteria?
21 Have you purchased a similar product before?
22 Is this a competitive situation?
23 What’s the process for actually purchasing the product once you decide on it? Are there legal or procurement reviews?
24 What are potential curve balls to the sale?
25 How can I help make this sales process easy?
FOR SALES TIPS DELIVERED STRAIGHT TO YOUR INBOX, SUBSCRIBE TO THE HUBSPOT SALES BLOG.
Discovery calls should surface a sales opportunity or disqualify a prospect.
WITH THESE 25 QUESTIONS, YOU’LL BE ABLE TO RUN PERFECT CALLS EVERY TIME
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25 Discovery Call Questions
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25 Discovery Call Questions

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Discovery is the most crucial part of a sales process. Here are HubSpot sales director Dan Tyre's 25 tried-and-true must-ask questions.

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25 Discovery Call Questions

  1. 1. Closing calls are sexy.
  2. 2. They’re the calls when deals are made …
  3. 3. They’re the calls when deals are made … contracts get signed …
  4. 4. They’re the calls when deals are made … contracts get signed … and you earn your paycheck.
  5. 5. But discovery calls are the most important.
  6. 6. They’re where you understand the details of a prospect’s situation that will make or break a sale.
  7. 7. Here are HubSpot sales director Dan Tyre’s 25 go-to questions that he asks on discovery calls.
  8. 8. 1 Tell me about your company.
  9. 9. 2 Tell me about your role. What do you do day-to-day?
  10. 10. 3 What metrics are you responsible for?
  11. 11. 4 Tell me about your goals (financial, customer-related, operational).
  12. 12. LIKE WHAT YOU’RE READING? FOR MORE CONTENT LIKE THIS, SUBSCRIBE TO THE HUBSPOT SALES BLOG SUBSCRIBE
  13. 13. 5 When do you need to achieve these goals by?
  14. 14. 6 What problem are you trying to solve?
  15. 15. 7 Are you having problems in [area as relates to the product]?
  16. 16. 8 What’s the source of that problem?
  17. 17. 9 Why is it a priority today?
  18. 18. 10 Why hasn’t it been addressed before?
  19. 19. 11 What do you think could be a potential solution? Why?
  20. 20. 12 What would a successful outcome look like?
  21. 21. 13 If you didn’t choose a product, do you have a plan in place to address this problem?
  22. 22. 14 What are your primary roadblocks to implementing this plan?
  23. 23. 15 What’s your timeline for implementation?
  24. 24. 16 Is this problem funded?
  25. 25. 17 Whose budget does the funding come out of?
  26. 26. 18 Is the budget owner an “executive sponsor”?
  27. 27. 19 Who else will be involved in choosing a vendor?
  28. 28. 20 Do you have written decision criteria for choosing a vendor? Who compiled these criteria?
  29. 29. 21 Have you purchased a similar product before?
  30. 30. 22 Is this a competitive situation?
  31. 31. 23 What’s the process for actually purchasing the product once you decide on it? Are there legal or procurement reviews?
  32. 32. 24 What are potential curve balls to the sale?
  33. 33. 25 How can I help make this sales process easy?
  34. 34. FOR SALES TIPS DELIVERED STRAIGHT TO YOUR INBOX, SUBSCRIBE TO THE HUBSPOT SALES BLOG.
  35. 35. Discovery calls should surface a sales opportunity or disqualify a prospect.
  36. 36. WITH THESE 25 QUESTIONS, YOU’LL BE ABLE TO RUN PERFECT CALLS EVERY TIME
  37. 37. Designed by

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