O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

2015 HubSpot Keynote Address Recap

6.977 visualizações

Publicada em

2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.

Publicada em: Marketing

2015 HubSpot Keynote Address Recap

  1. 1. Launch Recap #NewHubSpot
  2. 2. What does inbound mean?
  3. 3. INTERRUPTIVE IMPERSONAL INSENSITIVE Valuable Respectful Lovable INBOUND
  4. 4. direct mail junk mailvs.
  5. 5. THE NOT-SO-GOOD NEWS We expected them all to use the product in English.
  6. 6. The HubSpot Platform now supports five new languages. Japanese, French, German, Portuguese and Spanish.
  7. 7. I’ve picked SIX new things to share with you.
  8. 8. 6!
  9. 9. The problem with most content management systems: too much focus on MANAGEMENT not enough on MARKETING
  10. 10. Optimize Your Content For Search & Conversions.
  11. 11. The Problem With Most Content Editors: WYSIWYG
 (What You See Is What You Get) :-)
  12. 12. WYSISWYG
 (What You See Is Sometimes What You Get) :-( The Problem With Most Content Editors:
  13. 13. What You See! Is What It Is
  14. 14. What You See! Is What It Is We call it WYSIWII (pronounced wizzy-weeeee!)
  15. 15. $
  16. 16. We want to make the Internet safer so we’re calling for “HTTPS Everywhere.” 
 (Oh, and we’re starting to use SSL as a ranking signal)
  17. 17. How to enable SSL support in the HubSpot Website Platform
  18. 18. HubSpot Website $100/month or $300/month add-on! Not just content management, content marketing.
  19. 19. 5!
  20. 20. Too many ads are irritating and inane.
  21. 21. Is there such a thing as inbound-y ads?
  22. 22. Two Types Of Inbound-y Ads Satisfy expressed need
  23. 23. Amplify engaging content Two Types Of Inbound-y Ads Satisfy expressed need
  24. 24. (Content Marketing Institute) 80% of B2B marketers use at least one paid channel.
  25. 25. (A stat we made up but feel pretty good about) Of them are not confident about the ROI.99%
  26. 26. Managing paid channels can be complicated.
  27. 27. The HubSpot Ads Add-On
  28. 28. Create ads. Calculate returns.
  29. 29. Creating an Ad
  30. 30. Source: Content Marketing Institute Measuring ROI
  31. 31. HubSpot Ads $100/month add-on! Put your money where your metrics are.
  32. 32. 4!
  33. 33. How do you separate a good lead from a bad lead?
  34. 34. Humans are really good at seeing patterns.
  35. 35. Humans are really good at seeing patterns. Especially ones that don’t exist.
  36. 36. Why not leave the hard-core computing to the computers?
  37. 37. Predictive Lead Scoring
  38. 38. Automagically create a custom lead scoring formula based on data. (it’s science!)
  39. 39. A Transparent Formula
  40. 40. Predictive Lead Scoring Included in HubSpot Enterprise! Stop Guessing. Start Knowing.
  41. 41. 3!
  42. 42. Step 1: Log into marketing tools. Step 2: Log into CRM. Step 3: Open many tabs. Step 4: Curse. Step 5: Export and import some data. Step 6: Make sacrificial offering to Excel. Step 7: Cancel dinner plans.
  43. 43. Marketers should spend less time reporting the numbers and more time making the numbers.
  44. 44. The HubSpot Reporting Add-On
  45. 45. Choose from 20+ commonly used reports
  46. 46. Fine. But what if I want to make my own custom report?
  47. 47. You can easily build a report from scratch.
  48. 48. Then add visualization.
  49. 49. Drag & drop reports to build a custom dashboard
  50. 50. Reporting Add-On $200/month! Spend Less Time Reporting. More Time Growing.
  51. 51. Not just content management, content marketing. Put your money where your metrics are. Stop guessing,
 start knowing Spend less time reporting. More time growing. HubSpot Website HubSpot Ads Predictive Lead
 Scoring HubSpot
 Reporting
  52. 52. 2!
  53. 53. SALES.
  54. 54. TODAY’S SELLING is about a partnership, not a power struggle.
  55. 55. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  56. 56. The Problem with Prospecting…
  57. 57. PROSPECTS
  58. 58. 19 MILLION+ COMPANIES PROSPECTS
  59. 59. PROSPECTS
  60. 60. 619 TARGETED PROSPECTS PROSPECTS
  61. 61. PROSPECTS
  62. 62. PROSPECTS
  63. 63. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  64. 64. The Problem with Research… Photo: Wikipedia
  65. 65. INSIGHTS
  66. 66. INSIGHTS
  67. 67. INSIGHTS
  68. 68. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  69. 69. The Problem with Connecting… Photo: Seattle Municipal Archives on Flickr
  70. 70. CONNECTIONS
  71. 71. CONNECTIONS
  72. 72. CONNECTIONS
  73. 73. CONNECTIONS
  74. 74. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  75. 75. The Problem with Following Up…
  76. 76. SEQUENCES
  77. 77. SEQUENCES
  78. 78. SEQUENCES
  79. 79. SEQUENCES
  80. 80. Kristen Wyatt Opened Your Email
 “Saw This, Thought of quantify.ly”
  81. 81. Kristen Wyatt Is viewing “Pricing Page”
  82. 82. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  83. 83. The Problem with Meetings…
  84. 84. MEETINGS
  85. 85. MEETINGS
  86. 86. PROSPECT RESEARCH FOLLOW UP MEETCONNECT
  87. 87. +
  88. 88. Ads Blogging Website Pages Social SEO Calls-to-action Landing Pages Email 2.0 Scoring Sidekick Analytics CRM REPORTING
  89. 89. 1!
  90. 90. CONNECT Gives your company a unified view of the customer.
  91. 91. Included in both our marketing and sales products. CONNECT
  92. 92. hubspot.com/new

×