1.
20 Super Actionable
Social Media TipsFind Your Way to Social Media Success

2.
Use Google Alerts as a great source of
daily content for curation.”
Ed Marsh
Founder, Consilium Global Business Advisors, LLC
@edbmarsh

3.
Become a reader.
To start sharing good,
readable, share-worthy
content, you need to
start reading.”
Jamie Cartwright
Marketing Manager,
Weidert Group
@cart_writing

4.
Andrew Osegi
Social Media Manager, Kuno Creative
@AEOsegi
Test. Test. Test. Your success is
susceptible to change every
month, every week and every day.”

5.
Download the Benchmarks Report Now
Looking for a way to measure
your success?

6.
Build a steady pipeline of blog articles, slide decks,
ebooks and infographics to share on social media.
Spend 90% of you time on content creation, and only
the last 10% of your time on social media itself.”
Chris Strom
Principal, ClearPivot
@cgstrom

7.
Marc Herschberger
Inbound Strategist, Revenue River Marketing
@marcherschberge
Pick and choose wisely when it comes to
newsjacking. It is time-consuming to continually
ride the waves of trending topics on social media.”

8.
Alisa Meredith
Consultant, OverGo Studio
@alisammeredith
Embrace Pinterest! Use it to
inspire and inform. Make
sure your content is
optimized for Pinterest by
using gorgeous visuals and
optimized alternative text.”

9.
Andrew DuPrat
Web Specialist, New Breed
@Andrew_DuPrat
Write and post content for YOUR personal
audience! Always think about different ways you
can delight them.”

10.
Kathleen Booth
Owner & CEO, Quintain Marketing
@Quintain
Don’t forget to build relationships with social media
influencers. These are industry experts or local
influencers if you’re trying to reach a specific
geographic area.”

11.
Matthew Bivens
Marketing Director, 98toGo
@mattbivens
Resist the temptation to
jump into every social media
platform. Select the networks
that are most important to
your customers.”

12.
George Thomas
Inbound Marketing Brand Strategist, The Sales Lion
@georgebthomas
Social media is not only about
the measurement of social
metrics. It’s also about asking
yourself how you can help
someone, make their day
better, or simply make them
smile. You’ll win more
business than if you only
focus on like, shares and
retweets.”

13.
Jeremy Epstein
VP Marketing, Sprinklr
@jer979
Know who your audience is, what makes them tick,
what their relationship is with your company and
what you’ve spoken about with them previously.”

14.
Download the Guide Now
Want to get to
know your
audience
better?
Streamline
your social
listening!

15.
Tom Burgess
Inbound Marketing Coordinator, Revenue River
Marketing
@Tomburgess88
Keep it light! And by light, I mean …
light. Don’t be so rigid or straight
when publishing on social because,
for Twitter’s sake, you only have
140 characters.”

16.
Carrie Dagenhard
Brand Journalist, Kuno Creative
@ohjustcarrie
All business and no play makes
for a dull feed. Sprinkle a little
pizzazz and humor into your
tweets. Be human.”

17.
Mike Del Cuore
Digital Marketing Strategist, Revenue River
@mikedelcuore
Use your buyer personas as a tool to
craft your social media messages to
ensure the right content is targeted at
the right people at the right time.”

18.
Download the Guide Now
Need to grow your target
audience?
Start here:

19.
Nicole Rende
Senior Search Analyst, Revenue River Marketing
@nicolecrende
Create SEO-friendly social media
profiles. Make sure all profiles are
extremely descriptive in the
‘About’ sections. Describe your
business, but don’t stuff
keywords.”

20.
Matt Lee
Director of Marketing, Adhere Creative
@matt_lee
Consider a Google Virtual Tour.
Google is always looking to validate
businesses at physical locations. A
Google-trusted photographer will
come to your office and verify your
listing.”

21.
Michael Reynolds
President / CEO, SpinWeb
@michaelreynolds
Every organization could take
advantage of Custom Audiences on
Twitter and Facebook to target people
who previously visited your website.”

22.
Peg Fitzpatrick
Social Media Strategist and Author
@PegFitzpatrick
There’s no ‘best time to tweet.’
Everyone has different
followers with separate
demographics. Therefore, don’t
tweet on Monday at 1pm
because you once saw that
suggestion on an infographic.”

23.
Eric Pratt
Managing Partner, Revenue River
@eric_pratt
The word “auto” should never
be mentioned with social
media. It’s about sharing,
engaging, and community,
not automated messaging.”

24.
Created by
Lauren
Pedigo
@laurencpedigo
Inbound Marketing Specialist
HubSpot
Thanks for Reading!