The world of publishing has changed. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know... and how these stats impact your bottom line.
Help us learn even more by taking the full 2015 State of Inbound Publishing Survey here: http://hubs.ly/y0VdBs0
2. The world of publishing has
changed. To help you navigate
these turbulent waters, we’ve
compiled 15 cold hard facts that
every publisher should know… !
!
And how these stats impact your bottom line.
6. 61% of publishers say
content marketing plays a
significant or very significant
role in their overall business
development strategies.!
- PulsePoint, 2014
2!
7. NATIVE ADS CAN SCALE IF
MARKETERS THINK OF
THEMSELVES AS STORYTELLERS
AND IF PUBLISHING PARTNERS
CAN EARN THEIR TRUST WITH
QUALITY EXECUTION.
“ “
- Jay Lauf, Group Publisher, The Atlantic Media Company
8. 20% of publishers’ current
digital ad revenue comes from
content. Two years from now,
publishers project this will
jump to 50%.!
- Association of Business Information & Media Companies
3!
10. Have you developed a unique approach to
planning, pricing, and measuring digital
products to help you differentiate your
publication?!
!
Most companies have not.!
12. Consumption of digital media
on mobile devices has
climbed from 18 minutes per
day in 2008 to nearly 3 hours
in 2015.!
- Mary Meeker Internet Trends 2015
4!
13. You may be thinking: !
That can’t be true of all websites, can it?!
What about long-form content? !
People prefer to read on desktop, don’t they?!
14. In fact, 39/50 news sites get
more traffic from mobile
devices than desktop
computers.!
- PEW, State of the News Media 2015
5!
15. THE CHANGE IN HOW
PEOPLE CONSUME
JOURNALISM HAS ALREADY
HAPPENED. OUR CHOICE
NOW IS TO ADJUST OR
WITHER.
“ “
- Chris Cillizza, Reporter, The Washington Post
16. Magazines saw +65.3%
growth in mobile web
audience in 2015, compared
to print and digital at +0.2%. !
- MPA Magazine Media 360
6!
17. What was once a
game of catching
eyes at newsstands,
is now one of
catching eyes in
news feeds. !
18. 27% of consumers will leave a
site if it is not mobile-
optimized.!
- ExactTarget, 2014 Mobile Behavior Report
7!
19. Having a mobile responsive site is no
longer a luxury. !
!
It’s a necessity. !
28. Up to 50% of clicks on mobile
banner ads are accidental.!
- GoldSpot Media
10!
29. And the percent is probably even higher
for mobile readers, suffering from !
“fat-finger syndrome.”
!
!
(Don’t worry we think your fingers look great.)!
30. People who click on native ads
have a higher purchase intent
than those who click on banner
ads (52% vs. 34%).!
- MDG Advertising
11!
32. 67% of digital magazine readers
actually want to buy directly from
magazine ads and 62% of readers
want to buy directly from articles.!
- MDG Advertising
12!
34. Nearly a quarter (24%) of publishers cite
limited data and/or reporting to share
with advertisers as the factor holding
them back from embracing content
marketing. !
- Pulsepoint, 2014
13!
35. Another 20% say their technology or
infrastructure doesn’t support high
impact native formats.!
- Pulsepoint, 2014
37. Nearly 58% of publishers provide
social engagement metrics to
measure the success of content
marketing campaigns.!
- Pulsepoint, 2014
14!
38. “Likes” are great, but they don’t make
you money. !
!
Social engagement should be an indicator of how well you’re engaging
users, but real success should be measured in high-quality lead
generation, pipeline created, and actual advertisers sales.!
39. 52% of marketers cite difficulties
in accurately measuring ROI as
their biggest source of
frustration in social marketing.!
- Adobe
15!
40. You’re not the only one out there
struggling to measure campaign
performance.!
!
New benchmarks are created each month, as publishers shift their digital
strategies to stay in-tune with their evolving reader-base.!
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To learn more, we surveyed
hundreds of publishers to gather
new industry stats. !