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13 Spooky stats

TO SCARE YOUR BOSS
INTO BETTER MARKETING.
Trying to convince your
boss it’s time to nix some
lousy marketing tactics?
Hey, that’s scary STUFF!
Maybe having a few handy
stats would help, eh?

%
Let’s get started with some stats that will help you convince
your boss that traditional, interruptive advertising is not
...
Learn More
That’s a grotesque volume of
only one type of advertising!
Hey, you know what they say
about too much clutter?
Well, this
guy says:

“A wealth of information creates a
poverty of attention.”
- Herbert Simon
Social Scientist, Professo...
That means consumers get really
good at Tuning OUT ads.
Know what else?
2
In 1998, the average
consumer saw or heard
1 million marketing
messages – almost
3,000 per day.

Source: Fast Company
2
In 1998, the average
consumer saw or heard
1 million marketing
messages – almost
3,000 per day.
That was 15 years ago –
...
Even if the perfect prospect sees
your ad, it doesn’t mean the
message will Stick.
3
63% of consumers need to
hear company claims 3-5x
before they actually believe it.

Source: Edelman Trust Barometer, 201...
So, even if the perfect prospect
hears your message from
another person, it doesn’t
mean the message will Stick.
4
In fact, a high-impact recommendation from a trusted friend
conveying a relevant message is up to 50x more likely to
tri...
So, we know word-of-mouth
is most effective when
relevant, trustworthy,
and personalized …
Know what else is?
Every website on Planet
Internet!

Learn More
5
Nearly 3/4 (73%) of online
consumers get frustrated
with websites when content
(e.g. offers, ads, promotions)
appears th...
6
Did you also know that personalized emails improve
clickthrough rates by 14% and conversion rates by 10%? Yup.
Source: A...
Your existing and future
customers want and need
a little TLC. A little Context.
Learn More
7
So much so that
62% of adults under 34 are
ACTUALLY willing to share
their location for more relevant
content.
As Tom
Fishburne
says:
“The best marketing
doesn’t feel like
marketing.”
- Tom Fishburne
CEO of Marketoon Studios
8
In-house marketers
who do personalize
their web experiences,
and are able to quantify
the improvement, see a
19% uplift ...
Can I get a

BOO-Yah?
(Heh.)
‘Cause THAT’S
something your
boss can get
behind!
It’s not just websites that need a
personal touch, though.
We have these mini-computer
companions in our pockets, too.
We’re gobblin’ up more media
from our mobile phones and
tablets more and more of the time.
We’re gobblin’ up more media
from our mobile phones and
tablets more and more of the time.
Bonus Stat: More than 1 in 3 mi...
However, devices play different roles throughout the day.
The smartphone is a constant companion, the desktop
dominates du...
9
There are

people
on the planet.

6.8 billion

of them own a
cell phone.

5.1 billion

Only 4.2 billion own a toothbrush...
10
Mobile devices now account
for over 13% of web traffic.

Source: comScore
11
of U.S.
smartphone
owners use
their phone
for shopping
activities
while in a
brick-andmortar
store.
52.4%

Source: comS...
12
E-commerce, aided by mobile,
is growing at 4x the rate of
traditional retail, and now
accounts for 1 out of every 10
re...
13
See? Mobile is central to how
consumers consume content.
See? Mobile is central to how
consumers consume content.
Is your website responsive? Do you
deliver generic content or sma...
Smart marketers are thinking
about how to deliver the
right content at the right
time on the right device.
So, the next time your boss wants
to spend a gob o’ money on
interruptive marketing methods,
you should say …
Are you

Kiddin’ me?
Are you

Kiddin’ me?

Just kidding.
Don’t say that.
Instead, swoop in with these stats and suggest investing in
ongoing content creation that actually makes the lives of
your...
HAPPY

j
FROM
Want a free copy of this presentation
+ a printable stat sheet?
http://hub.am/1gcYwvQ
Want to learn more about
smart marketing?

Subscribe to the HubSpot Blog

Check Out Our Free Resources
Created by @shannopop
What is

?

All-in-one inbound marketing software.
Get a Demo

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13 Spooky Stats to Scare Your Boss Into Better Marketing
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13 Spooky Stats to Scare Your Boss Into Better Marketing

Download the presentation + a printable 1-pager with all 13 spooky stats + a few extra "treats" not contained in this version: http://hub.am/1gcYwvQ

Read the blog post for more info: http://bit.ly/1aJKQo4

---ABOUT---
Sometimes it just isn’t easy to convince your boss it’s time to toss a few ineffective marketing tactics in the trash. When you know deep down you’d see better results if you could only focus your team’s efforts on less interruptive marketing methods -- but your boss (or colleagues) just won’t budge -- you could use a few handy stats to support your cause.

That’s why for Halloween, we give you the gift of marketing wisdom in the form of 13 spooky stats and a handful of additional resources to help convince your boss there’s a better way to do marketing.

Download the presentation + a printable 1-pager with all 13 spooky stats + a few extra "treats" not contained in this version: http://hub.am/1gcYwvQ

13 Spooky Stats to Scare Your Boss Into Better Marketing

  1. 13 Spooky stats TO SCARE YOUR BOSS INTO BETTER MARKETING.
  2. Trying to convince your boss it’s time to nix some lousy marketing tactics?
  3. Hey, that’s scary STUFF!
  4. Maybe having a few handy stats would help, eh? %
  5. Let’s get started with some stats that will help you convince your boss that traditional, interruptive advertising is not nearly as effective as it once was. Cool?
  6. Learn More
  7. That’s a grotesque volume of only one type of advertising!
  8. Hey, you know what they say about too much clutter?
  9. Well, this guy says: “A wealth of information creates a poverty of attention.” - Herbert Simon Social Scientist, Professor, Founding Father of Attention Economics
  10. That means consumers get really good at Tuning OUT ads.
  11. Know what else?
  12. 2 In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. Source: Fast Company
  13. 2 In 1998, the average consumer saw or heard 1 million marketing messages – almost 3,000 per day. That was 15 years ago – before smartphones, Facebook, Twitter, Instagram, LinkedIn ... Learn More
  14. Even if the perfect prospect sees your ad, it doesn’t mean the message will Stick.
  15. 3 63% of consumers need to hear company claims 3-5x before they actually believe it. Source: Edelman Trust Barometer, 2012
  16. So, even if the perfect prospect hears your message from another person, it doesn’t mean the message will Stick.
  17. 4 In fact, a high-impact recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase than a recommendation from a stranger. Source: McKinsey Quarterly
  18. So, we know word-of-mouth is most effective when relevant, trustworthy, and personalized …
  19. Know what else is?
  20. Every website on Planet Internet! Learn More
  21. 5 Nearly 3/4 (73%) of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests. Ã Source: Janrain & Harris Interactive
  22. 6 Did you also know that personalized emails improve clickthrough rates by 14% and conversion rates by 10%? Yup. Source: Aberdeen
  23. Your existing and future customers want and need a little TLC. A little Context. Learn More
  24. 7 So much so that 62% of adults under 34 are ACTUALLY willing to share their location for more relevant content.
  25. As Tom Fishburne says: “The best marketing doesn’t feel like marketing.” - Tom Fishburne CEO of Marketoon Studios
  26. 8 In-house marketers who do personalize their web experiences, and are able to quantify the improvement, see a 19% uplift in sales on average. Source: Monetate & eConsultancy
  27. Can I get a BOO-Yah? (Heh.)
  28. ‘Cause THAT’S something your boss can get behind!
  29. It’s not just websites that need a personal touch, though.
  30. We have these mini-computer companions in our pockets, too.
  31. We’re gobblin’ up more media from our mobile phones and tablets more and more of the time.
  32. We’re gobblin’ up more media from our mobile phones and tablets more and more of the time. Bonus Stat: More than 1 in 3 minutes spent consuming media happens on Source: comScore mobile!
  33. However, devices play different roles throughout the day. The smartphone is a constant companion, the desktop dominates during working hours, and the tablet is more popular in the evenings.
  34. 9 There are people on the planet. 6.8 billion of them own a cell phone. 5.1 billion Only 4.2 billion own a toothbrush. Source: Mobile Marketing Association of Asia
  35. 10 Mobile devices now account for over 13% of web traffic. Source: comScore
  36. 11 of U.S. smartphone owners use their phone for shopping activities while in a brick-andmortar store. 52.4% Source: comScore
  37. 12 E-commerce, aided by mobile, is growing at 4x the rate of traditional retail, and now accounts for 1 out of every 10 retail dollars. Source: comScore
  38. 13
  39. See? Mobile is central to how consumers consume content.
  40. See? Mobile is central to how consumers consume content. Is your website responsive? Do you deliver generic content or smart content? Learn More
  41. Smart marketers are thinking about how to deliver the right content at the right time on the right device.
  42. So, the next time your boss wants to spend a gob o’ money on interruptive marketing methods, you should say …
  43. Are you Kiddin’ me?
  44. Are you Kiddin’ me? Just kidding. Don’t say that.
  45. Instead, swoop in with these stats and suggest investing in ongoing content creation that actually makes the lives of your customers better in some way.
  46. HAPPY j FROM
  47. Want a free copy of this presentation + a printable stat sheet? http://hub.am/1gcYwvQ
  48. Want to learn more about smart marketing? Subscribe to the HubSpot Blog Check Out Our Free Resources
  49. Created by @shannopop
  50. What is ? All-in-one inbound marketing software. Get a Demo Video Overview

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