1.
MEDIA HOUSE
IN BULGARIA
№1

2.
EVOLUTION
1998 The company is founded
1999 The largest Bulgarian mail service comes to life
2001 Officially the largest digital media in Bulgaria, based on UV of
the websites in the portfolio
2003 First profits and ABV mail is maid available through POP3
2004 50% of the online ad spend in Bulgaria is within our portfolio
2006 ABV Mail has over 1.7m unique users and Host.bg is added to the portfolio
2008 We become part of Sanoma Magazines International and is born
2010 Our PPC platform is created
2011 with over 2m UV and creation of
2012 Launch of price comparison marketplace Sravni.bg
2013 In 2013 Netinfo merged with Dariknews and was acquired by Nova
Broadcasting Group, part of the MTG network

3.
TODAY
Undisputable online leader with
34 websites and reaching over 80%
of the total digital population of Bulgaria

4.
Biggest TV and Internet portfolio In the country
Best video advertising
Leader in new non-standard ad formats and specialized
projects
Content is the king and distribution is queen
USPs

5.
Combine TV & internet in order to achieve
effectiveness of campaigns and deliver
outstanding results
Innovate current offering and launch new
projects and websites
Further develop Video platforms and
advertising
Provide outstanding support and solutions to
our clients
Continue driving the market forward
OUR FOCUS

6.
80%
41%
34%
31%
27% 27%
24%
22% 21% 20%
REACH OF TOP 10
PUBLISHERS

7.
GENDER AGE LOCATION50%50%
Female
Male
15 - 24
25 - 34
21%
24%
24%
31%
35 - 44
44+
Sofia
< 100k
28%
30%
42%
> 100k
NETINFO
DEMOGRAPHICS

8.
USER BEHAVIOURS
How often do people go online (for personal internet usage) ?
Several times a week Once a day 2-6 times a week Once a week
21% 12% 3%57%
Source: Google Consumer Barometer, March 2015

9.
Which device do people use?
Mobile Phone Smartphone Computer Tablet
94% 69% 15%33%
USER BEHAVIOURS
Source: Google Consumer Barometer, March 2015

10.
69%
Use search
engines
61%
Visit social
networks
66% 29% 94%
Check mail Play games Watch online
videos
USER BEHAVIOURS
What online activities do people do on their computers
at last weekly?
Source: Google Consumer Barometer, March 2015

11.
MEDIA SIRGERY
Reach
Brand awareness
Most effective
media
Story teller
Interactivity
Engagement
Online helps
TV efficiency
Mobile and
Second screen
BUSINESS
EFFECTS
Increased profit
Increased sales
Increased market
share
Reduction in price
sensitivity

12.
Due to Media Scope Europe 2012, the Bulgarians who use Internet,
do spend around 16 hours per (ave), but watch TV 23.2 hours/week (ave)
48% from all Europeans surf in Internet, while watching TV. In BG
this percentage is still lower – 38%
Europeans spend average 2.8 hours per week on the Internet while watching
TV, whereas Bulgarians spend much more – 3.6 hours per week.
TV AND INTERNET
TOGETHER

13.
Do people go online on their devices while watching TV?
Yes – 38% No – 62%
72%
33%
7%
Which devices do people use to go online while watching TV?
Use computer white watching TV
Use smartphone white watching TV
Use tablet white watching TV
TV AND INTERNET
TOGETHER

14.
Position of Netinfo mobile platforms **
Mobile Penetration*
1 132 213 owning a smartphone
SECOND SCREEN
3 599 246 owning a mobile phone
Position Mobile Page ViewsSite
4
10
12
Vbox7.com
Sinoptik.bg
Gong.bg
20 648 061
5 495 016
5 162 657

15.
NETINFO MOBILE PLATFORMS
9 mobile versions and 3 apps
Site Mobile Page
Views
Mobile Page
Views
Abv.bg
Vbox7.com
Sinoptik.bg
Gong.bg
Vesti.bg
Dariknews.bg
Imoti.info
Edna.bg
Novanews.bg
Novatv.bg
Gbg.bg
lex.bg
42 383 579
20 648 061
5 495 016
5 162 457
2 209 348
1 867 902
1 208 696
828 997
803 778
512 049
370 771
277 542
10,9 %
11,7 %
26,9 %
28,9 %
14,6 %
21,3 %
19,5 %
12,9 %
19,4 %
18,7 %
5,7%
17,4 %
Site Mobile Page
Views
Mobile Page
Views
Album.bg
Play.novatv.bg
Carmarket.bg
Vgames.bg
Sravni.bg
Pariteni.bg
Sport.novatv.bg
Darikfinance.bg
Vcards.bg
Izgodnioferti.bg
Vmusic.bg
Netinfocompany.bg
260 596
214 652
179 345
105 712
88 064
55 527
46 419
29 580
23 937
17 188
15 901
6 830
15,4 %
9,4 %
8,1 %
3,1 %
19,1 %
5,7 %
12,7 %
13,3 %
11,8 %
12,5 %
18,7 %
14,8 %

16.
TOP 10 PUBLISHERS
MOBILE VIEWS
Position Publishers Mobile Page Views
2
3
4
5
6
7
8
9
10
Rezon MG
Allergogroup
Sportal Media Group + Xemium
Intermedia
Investor
Pik.bg
Top Media Group
NEG
Economedia
51 540 425
28 080 859
21 251 858
18 991 891
11 242 997
11 215 970
6 785 133
5 452 850
4 546 078

17.
USER BEHAVIOURS
IN BULGARIA
What online activities do people do on their computers
at last weekly?
Use search
engines
Visit social
networks
Check mail Play games Watch online
videos
30% 29% 28% 11% 23%
Source: Google Consumer Barometer, March 2015

18.
AR BR BG CA CN DE JP PL RU UK
25%
Use of smartphone in the
purchase journey
1 of 4 Bulgarian smartphone users used their device
during their last purchase
MOBILE & PURCHASE

19.
NEWS
st
NETINFO TOP SITES
BY CATEGORY
1 st
VIDEO 1 MAIL
st
1 SPORT
nd
2 FEMALE
SITE
rd
3WEATHER
st
1

20.
NETINFO
PORTFOLIO
Abv.bg
Album.bg
Dariknews.bg
Daricfinance.bg
Diema.bg
Edna.bg
Eva.bg
Gbg.bg
Gong.bg
Carmarket.bg Imoti.bg
Izgodnioferti.bg
Lex.bg
Novanews.bg
Novatv.bg
Pariteni.bg
Playnovatv.bg
Sinoptik.bg
Sravni.bg
Vbox.bg
Vcards.bg
Vesti.bg
Vgames.bg
Vmusic.bg
Grabo.bg
Kamerite.bg
Dox.bg
Kinonova.bg
Sport.novatv.bg

21.
AGE/GENDER
POSITIONING