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Semelhante a Give by Cell: Nonprofits are Going Mobile with Text Messaging and Smartphone Donation Pages
Semelhante a Give by Cell: Nonprofits are Going Mobile with Text Messaging and Smartphone Donation Pages (20)
Give by Cell: Nonprofits are Going Mobile with Text Messaging and Smartphone Donation Pages
- 1. Nonprofits are Going Mobile with Text Messaging & Smartphone Donation Pages.
- 2. Meet our speakersAbout our Speakers David Asheim Founder & CEO Give by Cell 2 Donna Fisher-Lewis Senior Development Manager Congressional Black Caucas Foundation Brecka Putnam Senior Management CureSearch for Children’s Cancer
- 3. About Give by Cell ● Division of Engage by Cell ● Combines mobile technology & fundraising strategies ● 7 years experience ● 4,000 Clients ● Text -to - donate ● Mobile Donating ● Content delivery ● Event tools ● Increase donations by up to 40%
- 4. 4 Fundraising Services Mobile Donate ● Use our donation page or yours ● Any $ amount ● Charged to credit card/Paypal ● No eligibility requirements ● DEMO: Text HENRY to 56512 Mobile Pledge ● Any $ amount ● Organization follows up with a phone call to collect $ ● DEMO: Text PLEDGE to 56512 ● Generate excitement ● Increase donations ● Thermometer rises with donation amount Fundraising Thermometer SMS ● Push out text during event ● Donors can join email or text message list ● Useful for post-event follow-up
- 5. Problems we typically hear from our non - profit clients ● Nobody carries a checkbook ● Process to register and check out takes long ● No peer pressure if attendees cannot see the donation amounts ● Calling donors after event to collect not always successful and very time consuming
- 6. What we have learned ● More people relying on mobile phone to ○ pay bills ○ buy services ○ and now - to give to your charity! ● Mobile allows you to get people to donate at the instant they are inspired ○ At an event ○ When they receive an email or direct mail piece ○ Via Social Media ○ When you meet in person ● Millennials prefer to give online: 62%* *2017 Global Trends in Giving Report
- 7. X
- 8. About Donna Donna Fisher-Lewis Senior Development Manager Congressional Black Caucas Foundation
- 9. The Congressional Black Caucus Foundation, Inc., is a nonprofit nonpartisan public policy, research and educational institute that seeks to advance the global black community. TEXT MESSAGING To connect and re-engage with donors. MOBILE DONATE Make donating as easy as 1, 2, 3. SERVICES USED SCREENCAST Watch donations fill thermometer in real time with scrolling donor information.
- 10. Problems CBCF was looking to solve. Text Messaging For Communication Improving engagement with audience Increase Fundraising at Events Tools to make it easier for donors at event Enabling donors to give via mobile Implementing a mobile giving option
- 11. Text Messaging for Communication
- 12. Fundraising at Events Marketing materials at the table to inform donors.
- 15. Text in To Donate Text “CBCF” to 56512
- 16. Screencast Event Thermometer ● Live call-to-action ● Interactive polls or quizzes ● Weave the ask into other activities ● Follow -up
- 20. About Brecka Brecka Putnam Senior Management CureSearch for Children’s Cancer
- 21. CureSearch's mission is to end children's cancer by driving targeted and innovative research with measurable results in an accelerated time frame. SERVICES USED TEXT MESSAGING To connect and re-engage with donors. MOBILE DONATE Make donating as easy as 1, 2, 3. SCREENCAST Watch donations fill thermometer in real time with scrolling donor information.
- 22. How to market your campaign? Be Creative!
- 23. Use social media Instagram Posts:
- 24. Get other orgs to help out! Ask other organizations to display marketing collateral for your cause. People want to help your initiative. You just have to ask!
- 25. Text Messaging
- 28. What could mobile do for you? What would it mean to raise 20 - 40% more in donations each year? How could organization use that money? What if you could reach out to every attendee at your event throughout the year?
- 29. What does Mobile cost? Special pricing for the end of the quarter
- 30. Contact Information David Asheim Give by Cell dave@givebycell.com (415) 297-6677 Donna Fisher-Lewis Congressional Black Caucus Foundation dfisher-lewis@cbcfinc.org Brecka Putnam CureSearch for Children’s Cancer brecka.putnam@curesearch.org
- 31. Upcoming Webinar How Child Related Charities are Increasing Donations Wednesday, April 24 11 am PST / 2 pm EST Deborah Stellwagen Boys & Girls Club Fort Wayne Kaila Sassano Partnership for Drug-Free Kids