Audience behaviour

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Greenshaw High School

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Audience Behaviour Audiences are not robots… they actively select what they view, listen to or read for a range of different reasons.

Uses and Gratifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Richard Dyer’s ‘Utopian Solutions’ Theory Excitement Clarity Community SOLUTION Boredom Confusion Isolation INADEQUACY

So what does that mean for my product? ,[object Object],[object Object]

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