http://digitaltrendsreport.com Read the Digital Trends Report 2014: the fifth annual trends report from Hotwire and 33 Digital.

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2. Welcome to the year of
digital maturity
2014 WILL BE A YEAR OF
2014 WILL BE A YEAR OF
ADOPTION, RATHER
ADOPTION, RATHER
THAN INNOVATION
THAN INNOVATION
@hotwirepr @33digital
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#hw33trends

3. The rise of niche networks
SOCIAL NETWORKS WILL
SOCIAL NETWORKS WILL
SPECIALISE AND BRANDS WILL
SPECIALISE AND BRANDS WILL
HAVE TO FOLLOW SUIT
HAVE TO FOLLOW SUIT
@hotwirepr @33digital
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4. BRANDS WILL START TO
BRANDS WILL START TO
USE THE DATA THEY
USE THE DATA THEY
HAVE AVAILABLE IN
HAVE AVAILABLE IN
REAL-TIME
REAL-TIME
Data for
the moment
@hotwirepr @33digital
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5. Digitisation
of retail
SHOPPING ONLINE WILL NO
SHOPPING ONLINE WILL NO
LONGER JUST BE A DIGITAL
LONGER JUST BE A DIGITAL
COPY OF A BRICKS AND
COPY OF A BRICKS AND
MORTAR EXPERIENCE
MORTAR EXPERIENCE
@hotwirepr @33digital
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6. The death of anonymity
IN A POST-SNOWDEN WORLD,
IN A POST-SNOWDEN WORLD,
BRANDS WILL STRIVE TO
BRANDS WILL STRIVE TO
PROVE THEY HANDLE YOUR
PROVE THEY HANDLE YOUR
DATA WITH CARE
DATA WITH CARE
@hotwirepr @33digital
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#hw33trends

7. Pre-emptive computing
WITH THE LIKES OF GOOGLE
WITH THE LIKES OF GOOGLE
NOW, TECHNOLOGY IS NOW
NOW, TECHNOLOGY IS NOW
PREDICTING WHAT YOU
PREDICTING WHAT YOU
NEED BEFORE YOU SEARCH
NEED BEFORE YOU SEARCH
FOR IT
FOR IT
@hotwirepr @33digital
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#hw33trends

8. Social media
in school
INSTEAD OF SHUNNING
INSTEAD OF SHUNNING
SOCIAL MEDIA, EDUCATION
SOCIAL MEDIA, EDUCATION
IS STARTING TO EMBRACE IT
IS STARTING TO EMBRACE IT
AND OTHER TECHNOLOGY
AND OTHER TECHNOLOGY
@hotwirepr @33digital
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9. The digital artisans
INSPIRED BY LIKES OF
INSPIRED BY LIKES OF
INSTAGRAM, AND OTHER
INSTAGRAM, AND OTHER
RETROGAZING TOOLS,
RETROGAZING TOOLS,
BRANDS WILL NEED TO TELL
BRANDS WILL NEED TO TELL
STORIES DIFFERENTLY
STORIES DIFFERENTLY
@hotwirepr @33digital
hotw.re/NxJTYZ
#hw33trends

10. From customers
to community
COMMUNITY MANAGERS
COMMUNITY MANAGERS
WILL GET THE RESPECT
WILL GET THE RESPECT
DESERVED WHILE CUSTOMER
DESERVED WHILE CUSTOMER
SERVICES WILL LOSE
SERVICES WILL LOSE
STUFFINESS
STUFFINESS
@hotwirepr @33digital
hotw.re/1cs2KKe
#hw33trends

11. Big media is back
WITH PUBLISHERS
WITH PUBLISHERS
EXPLORING NEW FORMS OF
EXPLORING NEW FORMS OF
REVENUE, AND MORE
REVENUE, AND MORE
CONSUMERS PRODUING
CONSUMERS PRODUING
CONTENT, BIG MEDIA IS BACK
CONTENT, BIG MEDIA IS BACK
@hotwirepr @33digital
hotw.re/NxK7PK
#hw33trends

12. But how much?
MEASUREMENT WILL NO
MEASUREMENT WILL NO
LONGER BE THE RESERVE OF
LONGER BE THE RESERVE OF
THE DATA SCIENTISTS BUT A
THE DATA SCIENTISTS BUT A
LANGUAGE ALL COMMS
LANGUAGE ALL COMMS
PROFESSIONALS SPEAK
PROFESSIONALS SPEAK
@hotwirepr @33digital
hotw.re/NxK7PK
#hw33trends

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