Digital Trends Report 2014

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http://digitaltrendsreport.com Read the Digital Trends Report 2014: the fifth annual trends report from Hotwire and 33 Digital.

Marketing Negócios Tecnologia

Welcome to the year of
digital maturity
2014 WILL BE A YEAR OF
2014 WILL BE A YEAR OF
ADOPTION, RATHER
ADOPTION, RATHER
THAN INNOVATION
THAN INNOVATION

@hotwirepr @33digital

hotw.re/1ePU1pE

#hw33trends

The rise of niche networks

SOCIAL NETWORKS WILL
SOCIAL NETWORKS WILL
SPECIALISE AND BRANDS WILL
SPECIALISE AND BRANDS WILL
HAVE TO FOLLOW SUIT
HAVE TO FOLLOW SUIT
@hotwirepr @33digital

hotw.re/1ePU7gX

#hw33trends

BRANDS WILL START TO
BRANDS WILL START TO
USE THE DATA THEY
USE THE DATA THEY
HAVE AVAILABLE IN
HAVE AVAILABLE IN
REAL-TIME
REAL-TIME

Data for
the moment
@hotwirepr @33digital

hotw.re/1ePUU1d

#hw33trends

Digitisation
of retail

SHOPPING ONLINE WILL NO
SHOPPING ONLINE WILL NO
LONGER JUST BE A DIGITAL
LONGER JUST BE A DIGITAL
COPY OF A BRICKS AND
COPY OF A BRICKS AND
MORTAR EXPERIENCE
MORTAR EXPERIENCE
@hotwirepr @33digital

hotw.re/1eQ0ssC

#hw33trends

The death of anonymity

IN A POST-SNOWDEN WORLD,
IN A POST-SNOWDEN WORLD,
BRANDS WILL STRIVE TO
BRANDS WILL STRIVE TO
PROVE THEY HANDLE YOUR
PROVE THEY HANDLE YOUR
DATA WITH CARE
DATA WITH CARE
@hotwirepr @33digital

hotw.re/1cs1JSw

#hw33trends

Pre-emptive computing

WITH THE LIKES OF GOOGLE
WITH THE LIKES OF GOOGLE
NOW, TECHNOLOGY IS NOW
NOW, TECHNOLOGY IS NOW
PREDICTING WHAT YOU
PREDICTING WHAT YOU
NEED BEFORE YOU SEARCH
NEED BEFORE YOU SEARCH
FOR IT
FOR IT
@hotwirepr @33digital

hotw.re/1cs2hrk

#hw33trends

Social media
in school

INSTEAD OF SHUNNING
INSTEAD OF SHUNNING
SOCIAL MEDIA, EDUCATION
SOCIAL MEDIA, EDUCATION
IS STARTING TO EMBRACE IT
IS STARTING TO EMBRACE IT
AND OTHER TECHNOLOGY
AND OTHER TECHNOLOGY
@hotwirepr @33digital

hotw.re/1cs2mLO

#hw33trends

The digital artisans

INSPIRED BY LIKES OF
INSPIRED BY LIKES OF
INSTAGRAM, AND OTHER
INSTAGRAM, AND OTHER
RETROGAZING TOOLS,
RETROGAZING TOOLS,
BRANDS WILL NEED TO TELL
BRANDS WILL NEED TO TELL
STORIES DIFFERENTLY
STORIES DIFFERENTLY
@hotwirepr @33digital

hotw.re/NxJTYZ

#hw33trends

From customers
to community

COMMUNITY MANAGERS
COMMUNITY MANAGERS
WILL GET THE RESPECT
WILL GET THE RESPECT
DESERVED WHILE CUSTOMER
DESERVED WHILE CUSTOMER
SERVICES WILL LOSE
SERVICES WILL LOSE
STUFFINESS
STUFFINESS
@hotwirepr @33digital

hotw.re/1cs2KKe

#hw33trends

Big media is back

WITH PUBLISHERS
WITH PUBLISHERS
EXPLORING NEW FORMS OF
EXPLORING NEW FORMS OF
REVENUE, AND MORE
REVENUE, AND MORE
CONSUMERS PRODUING
CONSUMERS PRODUING
CONTENT, BIG MEDIA IS BACK
CONTENT, BIG MEDIA IS BACK
@hotwirepr @33digital

hotw.re/NxK7PK

#hw33trends

But how much?

MEASUREMENT WILL NO
MEASUREMENT WILL NO
LONGER BE THE RESERVE OF
LONGER BE THE RESERVE OF
THE DATA SCIENTISTS BUT A
THE DATA SCIENTISTS BUT A
LANGUAGE ALL COMMS
LANGUAGE ALL COMMS
PROFESSIONALS SPEAK
PROFESSIONALS SPEAK
@hotwirepr @33digital

hotw.re/NxK7PK

#hw33trends

www.digitaltrendsreport.com
#hw33trends

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Digital Trends Report 2014

1. brought to you by:

2. Welcome to the year of digital maturity 2014 WILL BE A YEAR OF 2014 WILL BE A YEAR OF ADOPTION, RATHER ADOPTION, RATHER THAN INNOVATION THAN INNOVATION @hotwirepr @33digital hotw.re/1ePU1pE #hw33trends

3. The rise of niche networks SOCIAL NETWORKS WILL SOCIAL NETWORKS WILL SPECIALISE AND BRANDS WILL SPECIALISE AND BRANDS WILL HAVE TO FOLLOW SUIT HAVE TO FOLLOW SUIT @hotwirepr @33digital hotw.re/1ePU7gX #hw33trends

4. BRANDS WILL START TO BRANDS WILL START TO USE THE DATA THEY USE THE DATA THEY HAVE AVAILABLE IN HAVE AVAILABLE IN REAL-TIME REAL-TIME Data for the moment @hotwirepr @33digital hotw.re/1ePUU1d #hw33trends

5. Digitisation of retail SHOPPING ONLINE WILL NO SHOPPING ONLINE WILL NO LONGER JUST BE A DIGITAL LONGER JUST BE A DIGITAL COPY OF A BRICKS AND COPY OF A BRICKS AND MORTAR EXPERIENCE MORTAR EXPERIENCE @hotwirepr @33digital hotw.re/1eQ0ssC #hw33trends

6. The death of anonymity IN A POST-SNOWDEN WORLD, IN A POST-SNOWDEN WORLD, BRANDS WILL STRIVE TO BRANDS WILL STRIVE TO PROVE THEY HANDLE YOUR PROVE THEY HANDLE YOUR DATA WITH CARE DATA WITH CARE @hotwirepr @33digital hotw.re/1cs1JSw #hw33trends

7. Pre-emptive computing WITH THE LIKES OF GOOGLE WITH THE LIKES OF GOOGLE NOW, TECHNOLOGY IS NOW NOW, TECHNOLOGY IS NOW PREDICTING WHAT YOU PREDICTING WHAT YOU NEED BEFORE YOU SEARCH NEED BEFORE YOU SEARCH FOR IT FOR IT @hotwirepr @33digital hotw.re/1cs2hrk #hw33trends

8. Social media in school INSTEAD OF SHUNNING INSTEAD OF SHUNNING SOCIAL MEDIA, EDUCATION SOCIAL MEDIA, EDUCATION IS STARTING TO EMBRACE IT IS STARTING TO EMBRACE IT AND OTHER TECHNOLOGY AND OTHER TECHNOLOGY @hotwirepr @33digital hotw.re/1cs2mLO #hw33trends

9. The digital artisans INSPIRED BY LIKES OF INSPIRED BY LIKES OF INSTAGRAM, AND OTHER INSTAGRAM, AND OTHER RETROGAZING TOOLS, RETROGAZING TOOLS, BRANDS WILL NEED TO TELL BRANDS WILL NEED TO TELL STORIES DIFFERENTLY STORIES DIFFERENTLY @hotwirepr @33digital hotw.re/NxJTYZ #hw33trends

10. From customers to community COMMUNITY MANAGERS COMMUNITY MANAGERS WILL GET THE RESPECT WILL GET THE RESPECT DESERVED WHILE CUSTOMER DESERVED WHILE CUSTOMER SERVICES WILL LOSE SERVICES WILL LOSE STUFFINESS STUFFINESS @hotwirepr @33digital hotw.re/1cs2KKe #hw33trends

11. Big media is back WITH PUBLISHERS WITH PUBLISHERS EXPLORING NEW FORMS OF EXPLORING NEW FORMS OF REVENUE, AND MORE REVENUE, AND MORE CONSUMERS PRODUING CONSUMERS PRODUING CONTENT, BIG MEDIA IS BACK CONTENT, BIG MEDIA IS BACK @hotwirepr @33digital hotw.re/NxK7PK #hw33trends

12. But how much? MEASUREMENT WILL NO MEASUREMENT WILL NO LONGER BE THE RESERVE OF LONGER BE THE RESERVE OF THE DATA SCIENTISTS BUT A THE DATA SCIENTISTS BUT A LANGUAGE ALL COMMS LANGUAGE ALL COMMS PROFESSIONALS SPEAK PROFESSIONALS SPEAK @hotwirepr @33digital hotw.re/NxK7PK #hw33trends

13. www.digitaltrendsreport.com #hw33trends brought to you by:

Digital Trends Report 2014

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