This document provides an introduction to using Twitter for business purposes. It outlines why businesses should use Twitter, how to get started with an account, best practices for engagement, and examples of businesses that have found success on Twitter. The primary goals are to help businesses understand the basics of Twitter and how to most effectively connect with customers and promote their brand.
Social media for Estate Agents - an essential guide from Sam AshdownSam Ashdown
Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths
Sam
Email Marketing that Generates Leads: 5 Questions to Answer Before You Write ...Business Wise Inc.
What’s the most important factor in email marketing that generates good leads? (Hint: it’s not your message… in fact, that’s just one small piece of a larger puzzle that determines the success or failure of every email you send.)
In this presentation, you'll learn why your message is just one piece of the email marketing puzzle; 5 keys to email campaigns that generate opens, clicks, and good leads for follow-up; and what you need to know to use email to take your biz-dev to the next level.
Social media for Estate Agents - an essential guide from Sam AshdownSam Ashdown
Hi, I'm Sam Ashdown and I'm a digital marketing strategist for estate agents. I help you get more valuations, win more instructions and sell more properties.
Here's a beginner's guide to how to use Social Media to grow your business effectively, without becoming overwhelmed by it!
I'm happy to answer any questions, or if you just want a chat about how best to use digital marketing for estate agency - drop me a line at sam@home-truths.co.uk or catch me on Twitter @TheHomeTruths
Sam
Email Marketing that Generates Leads: 5 Questions to Answer Before You Write ...Business Wise Inc.
What’s the most important factor in email marketing that generates good leads? (Hint: it’s not your message… in fact, that’s just one small piece of a larger puzzle that determines the success or failure of every email you send.)
In this presentation, you'll learn why your message is just one piece of the email marketing puzzle; 5 keys to email campaigns that generate opens, clicks, and good leads for follow-up; and what you need to know to use email to take your biz-dev to the next level.
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
6 types of marketing emails that every business should useSherin Thomas
If you are not spending on email marketing, probably you are missing out big opportunity. In this presentation I have drawn attention towards six different types of marketing emails that your business has to use.
Remember the old, product centric 4Ps of marketing, product, place, price, and promotion. While still useful, they don't help you to engage with customers. A factor that is so important in todays marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.
This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day. With a mix of strategies, tactics and tools, the following pages will give you a head-start towards filling your sales pipeline with more qualified prospects and conversion opportunities.
Think Your Business is Hard to Market? Think Again!VerticalResponse
Some businesses may not have the most glamorous products or services, but that doesn’t mean email marketing won’t work out for you. Join us to learn how to create emails for businesses that are short on glitz but long on charm. We’ll cover ideas for different types of emails you can send to keep your customers coming back again and again.
This is a webinar geared toward any level of attendee.
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Email & Social Media Productivity Hacks for Agencies: Mailigen SlidesSendible
Handling many clients as a digital marketing agency has its challenges. There’s always too many things on your plate and each of your clients deserves your undivided attention. One way to improve your results (without employing new staff) is to become more efficient and increase productivity within the great team you already have.
If you’re a digital agency and want to grow your business by providing email and social media services, this is a webinar not to be missed!
Email marketing and automation experts Mailigen will teach us how to tell beautiful stories and create human connections with your clients’ customers via email. While we, Sendible, will cover the social media front and show you how you can deliver better results and drive leads easily.
Our joint webinar will explore how to:
- Create engaging email content for your clients to gain maximum impact
- Use email automation to nurture leads
- Leverage social media automation to help grow your business and client base
- Find relevant social media content with little to no effort
- Generate a continuous flow of leads for your clients on social media.
Email Marketing: Seven tips for writing (really) effective subject linesClose.io
According to MailChimp, the average open rate for marketing emails is 22%. At Close.io, we know that a good email marketing campaign has open rates up to 50%! If you want numbers like that, then you need to learn to write exceptional subject lines. Here's how.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
In this presentation you will learn about the most effective digital marketing tool - email! Spam is dead, but email marketing done right had the highest ROI of all the digital techniques.
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
6 types of marketing emails that every business should useSherin Thomas
If you are not spending on email marketing, probably you are missing out big opportunity. In this presentation I have drawn attention towards six different types of marketing emails that your business has to use.
Remember the old, product centric 4Ps of marketing, product, place, price, and promotion. While still useful, they don't help you to engage with customers. A factor that is so important in todays marketing climate. That's where inbound marketing comes in. Here we'll show you the new 4Ps of marketing that will help you to connect and engage with customers when and where they want to be reached.
This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day. With a mix of strategies, tactics and tools, the following pages will give you a head-start towards filling your sales pipeline with more qualified prospects and conversion opportunities.
Think Your Business is Hard to Market? Think Again!VerticalResponse
Some businesses may not have the most glamorous products or services, but that doesn’t mean email marketing won’t work out for you. Join us to learn how to create emails for businesses that are short on glitz but long on charm. We’ll cover ideas for different types of emails you can send to keep your customers coming back again and again.
This is a webinar geared toward any level of attendee.
Marketing automation doesn’t have to mean automating spam. You can automate marketing people love.This presentation includes the data you need to know to automate your marketing efforts, including channels from email marketing to social media. Using large datasets and real data, you’ve never seen marketing automation taught like this.
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Email & Social Media Productivity Hacks for Agencies: Mailigen SlidesSendible
Handling many clients as a digital marketing agency has its challenges. There’s always too many things on your plate and each of your clients deserves your undivided attention. One way to improve your results (without employing new staff) is to become more efficient and increase productivity within the great team you already have.
If you’re a digital agency and want to grow your business by providing email and social media services, this is a webinar not to be missed!
Email marketing and automation experts Mailigen will teach us how to tell beautiful stories and create human connections with your clients’ customers via email. While we, Sendible, will cover the social media front and show you how you can deliver better results and drive leads easily.
Our joint webinar will explore how to:
- Create engaging email content for your clients to gain maximum impact
- Use email automation to nurture leads
- Leverage social media automation to help grow your business and client base
- Find relevant social media content with little to no effort
- Generate a continuous flow of leads for your clients on social media.
Email Marketing: Seven tips for writing (really) effective subject linesClose.io
According to MailChimp, the average open rate for marketing emails is 22%. At Close.io, we know that a good email marketing campaign has open rates up to 50%! If you want numbers like that, then you need to learn to write exceptional subject lines. Here's how.
HubSpot User Group Paris - Apil 2014 Meeting - How To Run An Inbound CampaignNikita Smits
How do you set up a complete inbound campaign?
Check the Paris HUG blog for more information: http://paris.hubspotusergroups.com/inboundmarketing/inbound-marketing-campaign-workshop-april-2014
Análisis de la actividad que tienen las principales cadenas hoteleras en el mercado español en las redes sociales según el ranking elaborado por hosteltur.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Twitter 101 - The official Twitter business guide. Interesting list of case studies of SMB's who have used twitter successfully for their business.
NOTE:
The rights of the document are with Twitter and this material can be used for reference.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Special guideline twitter for Business suggest by BCP Design BCP Design
Special guideline twitter for Business suggest by BCP Design included: Twitter for Business guide, why twitter for business, benefit, Goal and best practice. More info connect us on @BCPDesign
Using twitter to enhance your job search 9 30-2010Julia Kinslow
Leverage Twitter in your job search process. This presentation will help you begin using the social media tool effectively to connect you, the job seeker, to company hiring managers and recruiters.
Whether you’re just getting acquainted with Twitter or you’re antsy about dipping your toes in the water, we have a Twitter-specific presentation to cover all of your questions regarding business usage of Twitter.
How can Twitter be used to generate leads for business? How can you use it to widen your business network? How do you tweet? What do you tweet about and how often should you do it? We cover the ins and outs:
- Setting up a profile
- Writing a tweet
- Signs and symbols, hashtags and more
- How to find people to tweet to
- How to grow your follower base
- How to find great content to share
Twitter provides a platform to individuals and firms to create messages (tweets) of up to 140 characters, which can be broadcasted to all the users subscribing to your account (followers).
These messages are displayed on your timeline (news feed) whenever you login from your account.
I share my thoughts on Content Marketing,
You will learn how to Build your buyer persona.
How to conduct a content audit
How to setup an editorial Calendar
I have shared my thoughts on using Twitter as a Marketing tool.
The basics of setting up a twitter account
What you can use Twitter for
A few tips on the types of tweets to get started
I have shared my tips on how to grow your twitter following
I have shared tips on how to use Twitter for lead generation.
I have shared tips on how to track and analyse your twitter marketing
I have shared tips on how to use Facebook for marketing
Contact me for more information. m@webonmobi.com
1. The primary audience for this deck is intended to be businesses
but it can be useful for anyone
For a more detailed Twitter 101 and case studies,
please visit business.twitter.com/twitter101
A SPECIAL GUIDE
2. A summary of this goal will be stated here that is clarifying and inspiring
Why Twitter?
• Everyday, millions of users create, share and discover
ideas on Twitter
• Users also find great value in connecting with businesses of
all kinds on Twitter to:
• Share their experiences, both good and not so good
• Provide feedback on recent events or launches
• Discuss product ideas
• Learn about exclusive deals or offers
• Get customer service
3. A summary of this goal will be stated here that is clarifying and inspiring
A few of many
Twitter success
stories
• Twitter users follow Dell Outlet for exclusive deals
on electronics—and have driven more than $3M in
sales through Twitter
• Ice cream eaters in New York give local chain Tasti-
D-Lite marketing feedback via Twitter—and
sometimes get surprise dessert deliveries
• Coffee drinkers in Houston choose CoffeeGroundz
for the personal relationships they’ve built on Twitter—
and the shop’s Twitter-based ordering
To read more, go to business.twitter.com/twitter101/cases
4. A summary of this goal will be stated here that is clarifying and inspiring
How does it work?
• Twitter lets you write and read messages of up to 140
characters, or the very length of this sentence,
including all punctuation and spaces.
• The messages (also known as tweets) are public, and
you decide which accounts you want to receive
messages from
• Twitter works equally well from your desktop or mobile
phone
To read more, go to business.twitter.com/twitter101
5. A summary of this goal will be stated here that is clarifying and inspiring
Before you dive in
• If you want to spend time listening first, you don’t need an
account to search at search.twitter.com
• Try searching for your company and a few key topics
in your field
• Listening can help you get a sense of how you want to
engage on Twitter
6. A summary of this goal will be stated here that is clarifying and inspiring
Getting started is easy
• Signing up for an account takes just a few minutes
• To help people recognize and trust your account, fill out your
profile completely and include a picture
To read more, go to business.twitter.com/twitter101/starting
7. A summary of this goal will be stated here that is clarifying and inspiring
Follow relevant accounts
• Following somebody means you’ve
subscribed to their tweets
• To find people talking about your
company or topics in your field, use
search.twitter.com
• When you find a good candidate, look
under their picture for the Follow
button
• You can also choose to interact
without following an account, just send
them a tweet
8. A summary of this goal will be stated here that is clarifying and inspiring
Post tweets
• People like tips, links to interesting stories and blogposts
(they don’t have to be about your company), exclusive
deals and a good sense of humor.
• People like the human touch and will appreciate posts
with your thoughts and experiences more than you think
• They also like it when you say hi, respond to their
questions, comments, praise, complaints and jokes
9. A summary of this goal will be stated here that is clarifying and inspiring
Key terms…
• To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from somebody
else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter at
any given moment
10. A summary of this goal will be stated here that is clarifying and inspiring
…and some special lingo
• @username is a public message to or about an
individual on Twitter
• A hashtag—the # symbol followed by a term and
included in tweets—is a way of categorizing all the posts
on a topic
• Shortened URLs. To fit links into the short messages,
Twitter shrinks some URLs down automatically
To read more, go to business.twitter.com/101/learning
11. A summary of this goal will be stated here that is clarifying and inspiring
Best practices
• Build relationships on Twitter
• Listen for comments about you
• Respond to comments and queries
• Ask questions
• Post links to things people would find interesting
• Retweet messages you would like to share
• Use a friendly, casual tone
• Don’t spam people
12. A summary of this goal will be stated here that is clarifying and inspiring
Best practices
• Leverage the real-time nature of Twitter
• Ask questions, float ideas, solicit feedback – and expect fast
feedback most of the time
• If you’ve launched a product, new store or new campaign,
search Twitter for comments
• Respond to customer service issues quickly
• Engage in discussion on a tricky public issue your company
is dealing with
13. A summary of this goal will be stated here that is clarifying and inspiring
Best practices
• Measure the value of Twitter
• Before setting up measurement tools, focus on the quality of
your engagement: do a gut-check of how things are going
• Try to analyze the quality of feedback and topics of
discussion, you may find this changing over time
• Keep a tally of questions answered, customer problems
resolved and positive exchanges held
• When offering deals on Twitter, use a unique coupon code or
separate landing page
To read more, go to business.twitter.com/101/best_practices
14. A summary of this goal will be stated here that is clarifying and inspiring
For more info and feedback
• Twitter 101, Twitter’s guide for businesses, includes ideas, tips and
terrific case studies.
• For feedback
• If you are using Twitter in a cool way please let us know