A rising tide lifts all ships. So, too, does 12-month-moving-average occupancy. The metric, which tied an all-time high of 64.9% in March, propelled the U.S. hotel industry’s key performance indicators to records of their own, according to an analysis from Jan Freitag, senior VP of strategy development for STR, parent company of HNN.

1. A rising tide lifts all ships. So, too,
does 12-month-moving-average
occupancy. The metric, which tied
an all-time high of 64.9% in March,
propelled the U.S. hotel industry’s
key performance indicators to
records of their own, according to
an analysis from Jan Freitag,
senior VP of strategy
development for STR, parent
company of HNN.
Room demand was up 4.6% year over year
MORE ROOMS SOLD
(102 MILLION ROOMNIGHTS)
THIS MARCH THAN ANY MARCH EVER
1
ADR CONTINUES TO ACCELERATE
This is the second consecutive month in which ADR
growth has accelerated over the previous month.
2
January: +4.4% February: +4.7% March: +5%
HIGHER-END SEGMENTS UNDER
PERFORMING
4
MARCH 2015 REVPAR %
CHANGE
Luxury +6.4%
Upper Upscale +6.9%
Upscale +7.7%
Upper Midscale +8.4%
Midscale +7.3%
Economy +7.9%
Independents +6.4%
The luxury and
upper-upscale
segments saw
RevPAR growth below
that of the national
average (+7.3%).
BIG TROUBLE FOR THE BIG APPLE?
New York City saw the largest decreases during the first
quarter of any Top 25 U.S. market.
SUPPLY GROWTH HIT 1.1%
3
This is the second consecutive
month that year-over-year number
has increased 0.1%.
5
ADR %
CHANGE
NYC
Top 25
-4.2% -4.2%
+4.9% +7.6%
REVPAR %
CHANGE
Source: STR