1. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Internet of Things
Small IoT projects pay the way for future transformation
IBM HorizonWatch 2016 Trend Report – External Version
Ed Gretz – Principal Analyst, Systems & IoT, Market Development
Bill Chamberlin – Product Manager, IoT & HorizonWatch, bluemine
March 6, 2016

2. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
About This Trend Report
2 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
 Purpose: The slides provide an overview on the Internet of Things trend
 Content: Summary information about the Internet of Things marketplace,
including trends drivers, spending trends, industry business cases, and
adoption challenges. Also included are links to additional resources.
 How To Use This Report: This report is best read/studied and used as a
learning document. You may want to view the slides in slideshow mode so
you can easily follow the links
 Available on Slideshare: This presentation (and other HorizonWatch Trend
Reports for 2016) will be available publically on Slideshare at
http://www.slideshare.net/horizonwatching
 Please Note: This report is based on internal IBM analysis and is not meant to
be a statement of direction by IBM nor is IBM committing to any particular
technology or solution.

3. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
What is the Internet of Things and why does it matter?
3
The Internet of Things (IoT) is an
economic transformation in which value is
created via analysis of data collected from
Internet-connected devices.
6Mar2016 HorizonWatch Trend Report: Internet of Things (External Version)
“IDC defines the IoT as a network of networks of
uniquely identifiable endpoints (or "things") that
communicate without human interaction using IP
connectivity.” IDC
“If policy makers and businesses get it right,
linking the physical and digital worlds could
generate up to $11.1 trillion a year in economic
value by 2025.” McKinsey
IBM Center for Applied Insights
“In 2016, 5.5 million new things will get
connected every day.” Gartner
Gartner

4. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Are we past the hype? Industry analysts believe so
4 HorizonWatch Trend Report: Internet of Things (External Version)
“73% of IoT decision makers have already deployed
IoT solutions or plan to deploy in the next 12
months.” IDC
“65 percent of Internet of Things (IoT) apps in
production today are generating real revenue.
Developers expect this figure to rise to 80 percent
by 2018.” Harbor Research
“28 percent of software developers say they are
currently working on applications for IoT-connected
devices.” Evans Data
“62 percent of executives surveyed say they have
already adopted IoT-based systems or have plans
to do so.” Business Insider
IDC
Gartner
“IoT momentum continues to grow and our survey shows that it is seen as strategic to the enterprise.
A full 58% of respondents consider the IoT a strategic initiative, with a further 24% viewing it as
transformative ” IDC

5. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
McKinsey estimates the potential economic impact of IoT in 2025
could range from $4T to $11T
5 HorizonWatch Trend Report: Internet of Things (External Version)
“Internet of Things: data as
the new source of value
creation and economic
growth: More generally, we are
witnessing a considerable
transformation of IoT-engaged
industries. Known as the Fourth
Industrial Revolution, the
transformation is expected to
usher in a new era of economic
growth fueled by the power of
data, with widespread
implications for how companies
create value” - IBM Institute for
Business Value: Global Location Trends –
2015 Annual Report
6Mar2016
McKinsey: Unlocking the potential of the Internet of Things

6. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Three important insights about how the IoT will transform industries
and drive demand for new solutions and services
1. IoT data is the new currency: Data acquired
through Internet of Things (IoT) can and will be
used by third parties, requiring a new kind of IoT
business: the data broker
2. Today’s small IoT projects pave the way for
future transformation: The increasing
availability of low-cost, intelligent sensors and
devices, networks and gateways has enabled a
new path to IoT: small IoT projects, a relatively
inexpensive approach to IoT with specific goals
and planned rapid ROI
3. IoT drives business integration opportunities
by marrying IT & OT. Business integration
occurs when IoT vendors, business leaders and
technologists team to drive a new outcome,
creating solutions that coordinate customers’
business needs, their operational technologies
(OT) and IT
6 HorizonWatch Trend Report: Internet of Things (External Version)
“While large transformative Internet of
Things (IoT) projects grab headlines, an
increasing number of IoT projects are
smaller in scale, less expensive and less
risky.” TBR: 2016 Internet of Things Predictions
6Mar2016
Source: MD&I HorizonWatch, TBR, Inc.
“Ultimately the goal of IoT connections is
the data, and the IoT data and analytics
market is set to grow the fastest of any of
the major IoT revenue categories.” ABI
Research
“IoT is as effective as the sum of its parts.
Mere connections create data; however,
this does not become information until it is
gathered, analyzed and understood. The
analytics back-end systems of the IoT will
therefore form the backbone of its long-
term success.” Juniper Research

7. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Summary of key enablers and challenges for the mass adoption of
Internet of Things
7 HorizonWatch Trend Report: Internet of Things (External Version)
Enablers
 Proliferation of low cost, smaller
sensors and chips that can be
embedded in anything and can
communicate over the Internet
 Advanced wireless networks and cloud
infrastructure
 An increasingly connected culture
(wearables, sensors, mobile devices)
Challenges
 Security and Privacy
 Network speed/capacity
 Standards / Interoperability
 Management of Big Data
 Application development / Partner
ecosystems
 Culture, skills, and business processes
6Mar2016
 “By 2020, each human being will have an average of
5.1 connected devices” Frost_Sullivan
 “The number of IoT (Internet of Things) connected
devices will number 38.5 billion in 2020, up from 13.4
billion in 2015: a rise of over 285%.” Juniper Research
 “We estimate a potential economic impact—including
consumer surplus—of as much as $11.1 trillion per
year in 2025 for IoT applications in nine settings.”
McKinsey Global Institute
 “Devices, connectivity, and IT services will make up
the majority of the IoT market in 2020. Together, they
are estimated to account for over two-thirds of the
worldwide IoT market in 2020, with devices
(modules/sensors) alone representing 31.8% of the
total.” IDC
IBM

8. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Twelve Internet of Things Trends to Watch in 2016
1. Small IoT is a big thing. Not all IoT
projects are sweeping and
transformative
2. IoT requires IT/OT integration:
Strong collaboration between IT and
OT teams are required for IoT success
3. Increased focus on edge computing
and analytics. Increasingly, analytics
capabilities will be pushed to the edge
of networks
4. Drones/UAVs and robots. These
devices are quickly becoming part of
the IoT solution stack for agriculture,
asset management and physical
security applications
8 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
“By 2018, 60% of global 1000 companies
will integrate IT and OT at the technology,
process, security, and organization levels
to fully realize the value of their IoT
investments.” IDC FutureScape: Worldwide
Internet of Things - 2016 Predictions
Source: MD&I HorizonWatch, TBR, Inc.
“IoT processing at the edge of the network
(compared to processing back at the
enterprise) is a clear requirement and will
challenge many IoT architecture designs.”
IDC
IBM

9. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Twelve Internet of Things Trends to Watch in 2016 (cont.)
5. A data brokerage industry emerges.
IoT generated data is bought, analyzed
and sold. Example: IBM buys The
Weather Company data
6. Interoperability trumps standards:
Industry alliances ensure vendor-partner
solutions work together and reduce the
need for underlying technology
standards
7. Security: The increased security risk of
IoT over pure IT systems remains a key
challenge for IoT implementations
8. The rush to win over developers:
Developers are a pivotal element to
building a viable partner ecosystem
around IoT.
9 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
“S&R professionals in all industries must
understand the tremendous risk
associated with IoT enabled, -connected
solutions and help their organizations
adopt such technologies safely with a
comprehensive security strategy.”
Forrester: An S&R Pro’s Guide To IoT Security
Source: MD&I HorizonWatch, TBR, Inc.
“Developers put their long-term bet on
industry and infrastructure IoT apps as
the foundation for revenue generation.”
Harbor Research
IDC

10. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Twelve Internet of Things Trends to Watch in 2016 (cont.)
9. IT services will be a major driver and
beneficiary of IoT. Business consulting
services are in particular demand, followed by IT
consulting and implementation services
10. IoT drives demand for analytics. IoT data
must be managed, integrated and analyzed to
realize the greatest possible value
11. IoT drives demand for cloud computing.
New cloud platforms are often part of IoT
solutions. Cloud development lends itself to new
projects, with availability of a breadth of
resources for development, integration and
analysis.
12. IoT is propelling enormous growth in smart
devices. Device and sensor types are
proliferating. Processor, chipmakers and sensor
manufacturers are driving lower prices, lower
power requirements and greater capabilities.
10 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
Source: MD&I HorizonWatch, TBR, Inc.
“IoT demands new analytic
approaches. New analytic tools and
algorithms are needed now, but as data
volumes increase through 2021, the
needs of the IoT may diverge further
from traditional analytics.” Gartner
IBM
“IoT services are the real driver of value
in IoT, and increasing attention is being
focused on new services by end-user
organizations and vendors.” Gartner

11. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Trends in spending for IoT solutions
 IoT is a growth market. Enterprises will
spend hundreds of billions of dollars on
commercial IoT projects over the next five
years, benefitting the broad technology
market and driving rapid spending growth
 IoT will drive spending demand for
other technology solutions, especially
analytics and cloud computing.
Virtually all types of IT products and
services will be used in IoT solutions with
a large focus on cloud and analytics
technologies
 IoT is all about solutions driven by
consulting. The bulk of IoT revenue will
come from services, specifically
consulting, software, cloud and security.
Business consulting helps identify IoT
opportunities, define IoT solutions and
develop a data security strategy
11 HorizonWatch Trend Report: Internet of Things (External Version)
“The IoT analytics market is estimated to grow at
a CAGR of 27.48% from 2015 to 2020 to reach $
16.35 billion by 2020.” MarketsandMarkets IoT
Analytics Market - Global Analysis & Forecast To 2020
“Total service spending (including professional,
consumer and connectivity services) will reach
$482 billion in 2020, growing at a 21% CAGR
from 2013. Services are dominated by the
professional category; however, connectivity
services and consumer services will grow at a
faster pace.” Gartner: Forecast Analysis: Internet of
Things — Services, Worldwide, 2015 Update
Source: MD&I HorizonWatch, TBR, Inc.
6Mar2016
“The worldwide Internet of Things market will
grow from $655.8 billion in 2014 to $1.7 trillion in
2020 with a compound annual growth rate
(CAGR) of 16.9%.” IDC

12. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Manufacturers will use IoT to improve processes, reduce costs,
generate new revenues and improve customer satisfaction
 Production: IoT generated data brings
benefits in areas such as production output,
product quality, workforce safety, predictive
maintenance, energy management, asset
optimization and cost management.
 Supply chains: Benefits include tracking raw
materials, finished goods and other assets
(containers, vehicles, etc.) to optimize supply
chain execution and improve business
planning.
 Products: Benefits include capturing detailed
information on products in the field, access to
remote diagnostics, and the ability to perform
remote maintenance and perhaps even remote
operations.
 Intelligence: IoT data collected can be fed
into analytics tools and cognitive systems that
enable knowledge workers and decision
makers to analyze and compare performance,
build smarter algorithms and drive process
improvements based on lessons learned.
12 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
Source: MD&I HorizonWatch
“The IoT market in manufacturing operations
will grow from $42.2 billion in 2013 to $98.8
billion in 2018, a five-year compound annual
growth rate (CAGR) of 18.6%. Growth will be
driven by ongoing efforts to increase efficiency
and link islands of automation.” IDC
IBM Center for Applied Insights
“Industrial devices, the manufacturing floor,
logistics, and machinery are the most ripe
areas for IoT and that’s where we see the most
IoT developers focusing their energy.” Evans
Data

13. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Retailers leverage IoT to improve front- and back-office process
efficiencies and earn the loyalty of the next-generation consumer
 Enhanced customer experience: Combining
data from IoT devices with shopping history
and other customer data, retailers can create a
single view of each customer, find patterns and
deliver a more relevant shopping experience in
real time
 Optimized store operations: The IoT not
only can help retailers better manage store
assets, employee labor and energy usage, but
also improve in-store marketing efforts.
 Improved inventory management: Where is
my inventory? What products are selling… and
why? Who is buying what products? Where in
the store do products perform the best?
 Capture new revenue opportunities:
Leading-edge retailers will learn how to
leverage the Internet of Things to seek out new
methods of acquiring customers and increasing
revenues.
13 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
Source: MD&I HorizonWatch, TBR, Inc.
IBM Center for Applied Insights
“Global spending on retail IoT initiatives is
expected to grow from $14.3 billion in 2015
to $35 billion by 2020.” MarketsandMarkets
“Eighty percent of retail decision makers
believe IoT technologies will drastically
change the way companies do business in
the next three years.” RSR Research

14. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
E&U firms use IoT to gain greater visibility into assets/resources,
reducing management costs and empower stakeholders
 Smart grids: Smart grid sensors allow physical assets to
be connected to other machines, systems and people..
These smart grid sensors will collect and create large
volumes of data that enable utilities to improve utility
operations and customer engagement
 Smart meters: Smart meters to monitor power, gas and
water consumption in real time. These smart meters will
provide a wealth of information that can help utilities and
their consumers in many ways – from allowing fully
automated billing based on time of use or network status
(e.g., with prices rising and falling according to peak and
trough usage) to enabling meter-to-appliance
communications to help change consumer energy
behavior.
 Asset monitoring and maintenance: Using drones, small
robots, embedded cameras and other IoT sensor devices,
utility operators can better understand the condition of the
entire asset network in real time. They can collect a variety
of data, including temperatures, pressures, flow rates,
vibrations and calibration. Maintenance workers can use
this information to help plan for preventative maintenance
on both above-ground assets as well as those below
ground, such as buried cables, wires or pipes.
14 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
Source: MD&I HorizonWatch, TBR, Inc.
IBM Center for Applied Insights
“Utility companies that invest in the
Internet of Things are doing so to
improve asset performance, reduce
costs, lower supply chain risks and
empower employees and
consumers.” MarketsandMarkets
“By the end of 2015, annual smart
grid spending in China could total
$20 billion, with smart meters
comprising $2 billion of that total.”
McKinsey

15. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
The adoption of IoT networks, the data collected and the analytics of
that data are accelerating the transformation of healthcare industry
 Consumer-driven healthcare. Consumers are taking
more responsibility for their own heath. As they do,
they will demand better access to their data and
improved health technology solutions that allow them
to manage their own healthcare.
 Key solution areas. Look for improvements in IoT
solutions related to remote patient monitoring services,
mobile health technologies, telemedicine, medication
management, clinical operations, employee workflow
management and inpatient monitoring.
 Remote patient monitoring. Expect new remote
patient monitoring devices, wearable clothing and
smartphone apps that analyze the data collected. We
are at the beginning of a new era of remote patient
monitoring that will automatically feed patient records
with real-time data, perform analysis and send
coaching notifications to both providers and patients.
This will make healthcare easier, convenient, 24/7,
web-enabled and personalized.
15 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
Source: MD&I HorizonWatch, TBR, Inc.
“The healthcare industry leads the
field with 72% of respondents
identifying IoT as strategic,
followed by transportation and
manufacturing at 67% and 66%,
respectively.” IDC
IBM Center for Applied Insights
“The global IoT healthcare market
is expected to grow from $32.47
billion in 2015 to $163.24 billion by
2020.” MarketsandMarkets

16. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Other vertical industries, including transportation, public and telecom
are ripe for adoption
 Transportation: The future
transportation system will save lives and
property, reduce emissions and cut
commuting time and effort. This will all be
enabled by a transition to IoT networks.
 Public: Smarter cities and smart grids
are among the major drivers of public IoT
adoption as organizations look to improve
infrastructure management, leading to
more efficient and proactive maintenance
and traffic management.
 Telecom: As IoT is adopted by more
businesses, demand for machine-to-
machine (M2M) communications will
grow. Carriers are in a unique position to
provide M2M and will drive revenue from
the expansion of IoT.
16 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
Source: MD&I HorizonWatch, TBR, Inc.
“When asked which industries are key to
IoT app development, developers expect
healthcare (14%), smart city (13%) and
automotive (12%) as the top three
industries for IoT app development and
revenue generation..” Harbor Research
“ABI Research believes that “verticalized”
platforms will continue to hold the largest
share of the IoT software platform market
with new growth provided by the smart home
and healthcare segments.” ABI Research
IoT: The engine that will transform
transportation - IBM Center for Applied Insights

17. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
If the IoT is to realize its full potential, security professionals must
secure both IoT systems and the data collected
17 HorizonWatch Trend Report: Internet of Things (External Version)
“The global IoT security market is expected to grow
from USD 6.89 Billion in 2015 to USD 28.90 Billion
by 2020, at a Compound Annual Growth Rate
(CAGR) of 33.2% from 2015 to 2020.”
MarketsandMarkets
“The rise of security concerns in critical
infrastructures such as utilities, smart grids,
and manufacturing facilities is expected to
remain the key driver of the IoT security
market in the coming years. Security issues in
critical infrastructures can lead to huge losses
such as power hacks, loss of life, and
malfunction of nuclear reactor.”
MarketsandMarkets
“Security technologies will be required to protect
IoT devices and platforms from both information
attacks and physical tampering, to encrypt their
communications, and to address new challenges
such as impersonating "things" or denial-of-sleep
attacks that drain batteries.” Gartner
IBM Center for Applied Insights
“The potential damage to people, possessions,
businesses and national critical infrastructure from
a successful attack on cyber-physical systems
through the rapidly emerging Internet of Things
(IoT), cannot be underestimated.” Beecham Research

18. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Additional adoption challenges remain as barriers to mass adoption of
IoT solutions
1. Hype and confusion. Skepticism due to
overall media & vendor hype combined with
confusion over the increasingly number of
platforms, protocols and large sets of APIs
2. Lack of technology and data standards IT
solutions are currently being assembled from a
number of different technologies by a number
of different vendors, setting up the possibility of
device/sensor, infrastructure as well as data
format incompatibilities.
3. Lack of understanding or clearly defined
business cases. Enterprises want to see a
clear path to a return on their investments on
IoT, before investing.
4. Processes, skills and tools. The IoT is not all
about new emerging technologies. Enterprises
will need to transform processes and invest in
new skills & tools.
18 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
Source: MD&I HorizonWatch, TBR, Inc.
“Developers around the globe agreed
security and personal privacy, data privacy
and protection from malicious attack, and
general integration and data management
are the top challenges in designing,
deploying and engaging customers with IoT
apps.” Harbor Research
“Security remains a leading challenge, but
now upfront and ongoing costs have
become the top challenges.” IDC
Computer Business Review

19. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
APPENDIX
19 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016

20. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Additional quotes around barriers for adoption of IoT
20 HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016
“Interoperability hurdles owing to conflicting
standards continues to slow progress.
Nevertheless, there are signs that standards
bodies and alliances are beginning to engage
to overcome these hurdles.” Juniper Research
“While 77% of respondents consider the IoT
opportunity exciting, many still feel they are lacking the
necessary technology, skills or tools.” Harbor Research
“A recurring theme in the IoT space is the immaturity of
technologies and services and of the vendors providing
them. Architecting for this immaturity and managing the
risk it creates will be a key challenge for organizations
exploiting the IoT. In many technology areas, lack of
skills will also pose significant challenges.” Gartner
“Long-lived nontrivial "things" will require
management and monitoring. This includes
device monitoring, firmware and software
updates, diagnostics, crash analysis and
reporting, physical management, and security
management.” Gartner
“We’re still at an early stage for IoT. Knowing
what information to gather, and how to
integrate that into back office systems
remains a huge challenge.” Juniper Research
“Standards and their associated APIs will be essential
because IoT devices will need to interoperate and
communicate, and many IoT business models will
rely on sharing data between multiple devices and
organizations..” Gartner

21. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Selected IBM Resources and Links
21 HorizonWatch Trend Report: Internet of Things (External Version)
 Primary Website: Watson and the Internet of Things
 What is Watson IoT?
 Explore Watson IoT
 White Papers: The Internet of Things in the
Cognitive Era
 IBM IoT News
 Solutions
 IoT Foundation platform
 Enterprise asset management
 Facilities management software
 Engineering software product development
 IoT for Electronics
 IoT for Automotive
 IBM DeveloperWorks: Internet of Things
 IBM Center for Applied Insights: Internet of Things
 IBM Institute for Business Value: The Business of
Things
“The Internet of Things (IoT) is
radically changing the way
businesses operate and people
interact with the physical world.
With this comes an enormous
surge of data—yet nearly 90
percent of it is never acted upon.
Cognitive IoT changes this.” IBM
6Mar2016
IBM: Ginni Rometty keynote: CES 2016
Appendix

22. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Selected IBM venues on Social Media
22 HorizonWatch Trend Report: Internet of Things (External Version)
 IBM: IoT Blog Posts
 Facebook: IBM IoT
 Twitter: IBMIoT
 LinkedIn: IBM Internet of Things
 Google+: IBM Internet of Things
 IBM Center for Applied Insights blog:
Posts tagged IoT
 DeveloperWorks Community: IoT
Foundation / Blog Search: Internet of
Things
 Big Data & Analytics Hub: Internet of
Things blogs
Twitter: IBMIoT
6Mar2016
Appendix
“The ripple effect of IoT is driving
traditional business models from IT-
enabled business processes to IT-
enabled services and finally to IT-
enabled products, which is beginning
to disrupt the IT status quo.” IDC

23. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Selected Analyst Websites and Resources
23 HorizonWatch Trend Report: Internet of Things (External Version)
 451 Research: Internet of Things
 ABI Research: IoT Market Tracker, Internet of
Everything, Internet of Things, M2M
 Beecham Research: M2M/IoT Sector Map, IoT
Security Threat Map
 Claro Partners: IoT
 Forrester: IoT Reports
 Frost & Sullivan: Internet of Things, M2M, Sensor
 Gartner: Internet of Things and IoT Blog Posts / M2M
and M2M Blog Posts / Sensor and Sensor Blog Posts
 Goldman Sachs: The Internet of Things: The Next
MegaTrend
 Harbor Research: IoT
 IDC: Internet of Things Ecosystem and Trends /
searches: Internet of Things, M2M
 Inex Advisors: website
 Internet of Council and Internet of People
 Machina Research: website
 TBR Research: Analyst Perspectives
Machina
6Mar2016
Appendix
“IoT business models will exploit the
information collected by "things" in many
ways — for example, to understand
customer behavior, to deliver services, to
improve products, and to identify and
intercept business moments.” Gartner

24. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Selected Trend and Prediction Articles
24 HorizonWatch Trend Report: Internet of Things (External Version)
 451 Research: 2016 Trends in the Internet of Things
 CIO: Top 10 Internet of Things stories of 2015
 CIO: Where is the Internet of Things heading in 2016?
 AFour Technologies: IoT Trends to Watch Out For In 2016 And Beyond
 eWeek: Six Internet of Things Predictions for 2016
 Dataversity: How the Internet of Things Will Mature in 2016
 TechRadar: 10 ways the Internet of Things could change the world in 2016
 Fast Company: How the Internet of Things is Changing Work
 Forbes: Roundup Of Internet of Things Forecasts And Market Estimates, 2015
 InfoWorld: In 2016, the Internet of things will be the main driver of API infrastructure
growth
 Computer Business Review: 10 IoT predictions for 2016
 Gigaom Research: Blah blah blah: We’re going to be talking a lot in 2016
 The Motley Fool: 3 Ways the IoT Will Impact Your Life Within the Next 5 Years
 IDC: Worldwide IT Industry 2016 Predictions — Leading Digital Transformation to Scale
 Ovum: Q&A: Internet of Things 2015 Outlook
 Wired: Internet of Things
6Mar2016
Appendix

25. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Selected Conferences
25 HorizonWatch Trend Report: Internet of Things (External Version)
 IoT Nexus San Francisco, Feb. 2016
 Business Leaders Network: IoT Forum 2016,
Cambridge, March 2016
 IoT Asia, Singapore, March 2016
 Internet of Things North America, Chicago, April
2016
 M2M World Congress 2016 London, April 2016
 IoT World, Santa Clara, May 2016
 RFID Journal IoT Conference, Orlando, May 2016
 IoT Expo, New York City, June 2016
 IoT World Congress, Barcelona, Oct. 2016
 IoT Expo, Santa Clara, CA, Nov. 2016
IoT Expo
6Mar2016
Appendix
“While IoT ‘smart home’ based
applications grab media headlines, it
is the industrial and public services
sector – such as retail, agriculture,
smart buildings and smart grid
applications – that will form the
majority of the device base.” Juniper
Research

26. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Selected Media Websites and Resources
26 HorizonWatch Trend Report: Internet of Things (External Version)
 Businessweek: Internet of Things
 CIO.com: Internet of Things, M2M
 ComputerWorld: Internet of Things
 GigaOM: Internet of Things
 Forbes: Internet of Things, M2M
 InformationWeek: Internet of Things, M2M
 InfoWorld: Internet of Things, M2M
 IoT Council
 MIT Technology Review: Internet of Things
 O’Reilly – IoT and Industrial Internet
 ReadWrite: Internet of Things
 Venture Beat: Internet of Things, M2M
 Wall Street Journal: Internet of Things
 Wired.com: Internet of Things
 ZDNet: Internet of Things
Wired
6Mar2016
Appendix
“Devices, connectivity, and IT services will
make up the majority of the IoT market in 2020.
Together, they are estimated to account for
over two-thirds of the worldwide IoT market in
2020, with devices (modules/sensors) alone
representing 31.8% of the total.” IDC

27. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Vendor & Consultant Websites & Resources
27 HorizonWatch Trend Report: Internet of Things (External Version)
 AT&T: M2M Solutions
 Accenture: Industrial Internet of Things
 Bosch: IoTA Lab and Software Innovations: The IoT
 Cisco: IoT
 Deloitte: The Internet of Things
 Ericsson Labs: Blog posts tagged Internet of Things
 General Electric: Industrial Internet and G.E. Software:
Industrial Internet
 Harbor Research: Website
 IBM: Watson Internet of Things / Internet of Things and IoT
Foundation
 Intel: Intelligent Systems
 Microsoft: Internet of Things
 Oracle: Internet of Things Platform
 SAS: Internet of Things
 SAP: Internet of Things and IoT Blog
 Wind River: Internet of Things
IBM
“IoT is testing the limits of programmable
computing, and Cognitive IoT is how we will
overcome those limits. It is how we will
accomplish the transformational outcomes
we know are both possible and necessary—
from operational efficiency to customer
experience to industry disruption” IBM
6Mar2016
Appendix

28. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Selected Social Media Sites and Searches
28 HorizonWatch Trend Report: Internet of Things (External Version)
 Google+ Communities Search: Internet of
Things
 LinkedIn Group Search: Internet of Things,
M2M and Group: Sensor Networks
 Pinterest Search: Internet of Things, Machine
to Machine
 Slideshare search: Internet of Things, M2M
 Twitter search Popular hashtags = #IoT /
#Sensors / #M2M
 Tumblr Search: Internet of Things and IoT
 YouTube: Internet of Things Playlists and
Internet of Things Channel
 YouTube: M2M Playlists and Machine to
Machine Channel
 Wikipedia: Internet of Things, M2M
Internet of Things Playlists on YouTube
6Mar2016
Appendix
“By 2020, IDC expects that IoT purpose-
built platforms, application software, and
"as a service" offerings will capture a
larger percentage of revenue.” IDC

29. © 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
More Insights on Technology Trends are Available
29
Other slide decks in this IBM HorizonWatch 2016 Trend Report series have been
posted to Slideshare
You are also invited to check out the following IBM websites and resources
– IBM Academy of Technology
– IBM Center for Applied Insights
– IBM Institute for Business Value
– IBM Research and Research News and 5 in 5
– IBM’s THINK blog
HorizonWatch Trend Report: Internet of Things (External Version)6Mar2016