Download the full LinkedIn guide for all 5 steps on how to build your brand on LinkedIn: http://bit.ly/1p6Khy8

1. Create & manage a
strong linkedin profile
Create and Manage a Strong LinkedIn Profile
LinkedIn has provided an easy way for new users to create their profile. First, simply sign up
at https://www.linkedin.com/reg/join, and LinkedIn will prompt you to move forward with
profile completion.
1
1.
Next, fill in your current position and LinkedIn will generate the company information. Continue to
fill out your company details if not automatically generated, and once submitted, the company will
be included in the LinkedIn database.
Each entry increases the percentage completed. LinkedIn provides the guide to show the next step
for profile improvement and exposure for appropriate completion!
҉ Adding Job Positions
STEP
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business, visit connect.homes.com

2. Create & manage a
strong linkedin profile Select a professional photo to upload for the LinkedIn profile.
Photo will appear:
1. In LinkedIn search results
2. The user’s profile
3. Next to your profile and name during interaction on LinkedIn.
SEO TIP:
When saving your professional photo
on the computer, save it as your full
name or business name. Search
engines will recognize any keywords
in the saved name of the photo file,
and will be more likely to deliver your
profile when consumers are searching
for these keywords on the Internet.
Use real estate keywords with your
name to save the photo. For example,
JohnSmith.AtlantaRealEstate.jpg
will be the name of the photo that you
upload for your LinkedIn profile. This is
another way to rank higher on popular
search engines!
1.
҉ Uploading Photos
KathleenHomes.AtlantaRealEstate
It is easy to change the settings, so only your “connections” can see your profile photo. However,
since the objective is to grow business with exposure to qualified leads and branding online, we
recommend making your profile public.
For more ideas on how to market your
business, visit connect.homes.com

3. Create & manage a
strong linkedin profile After submitting your current position and details, add your past positions and the description of each
corresponding role.
SEO TIP:
Describing each role is crucial because
of the keyword focus and SEO
opportunity that you will have with
search engines pulling your profile.
The more content available on your
profile, the higher the possibility of
having your profile pulled and viewed
by others.
1.
҉ Adding Positions
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business, visit connect.homes.com

4. • Select the Add Education link on the right side located under the profile completion percentage.
• Focus on training courses, majors, degrees, certifications and additional classes
that spotlight your credibility and expertise as a real estate professional. For example,
real estate, mortgage, or additional industry licenses you have earned as well as local
certifications will be appropriate here.
• Including geographical regions is helpful for lead connections because users can narrow
down their options based on their locality. This is an added bonus for search engines because
geographically focused keywords are less competitive than nationally focused keywords.
• As a real estate individual, it’s almost always the case that the business professional has a
locality niche, and you should take this opportunity to promote your area.
Create & manage a
strong linkedin profile
1.
҉ Submit Education History
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business, visit connect.homes.com

5. • The summary is used to describe your current role in the industry.
• As a real estate professional, you can use the summary to guide a new lead to your business.
Create & manage a
strong linkedin profile
SEO TIP:
Keywords are critical in this area of
the profile too! This is because Google
indexes these pages and recognizes
the terms on LinkedIn profile users.
Consumers are directed to these
specific pages when searching online.
It’s just a matter of narrowing down
the appropriate terms and keywords
that consumers are using when
researching online.
As a real estate and/or business professional, it’s
sometimes easier to promote business than people.
LinkedIn offers both!
1.
҉ Adding Summary
First, market and sell your profile as a professional.
ProfessionalNiche GeographicalArea PromotionsSalesGrowth
For more ideas on how to market your
business, visit connect.homes.com

6. Create & manage a
strong linkedin profile
SEO TIP:
Do NOT copy and paste the same
content that has been used on your
homepage or other websites of
marketing and promotion.
If the same content is desired, it must be
completely rewritten – unrecognizable.
1. List at least five to seven skills on your LinkedIn profile:
• LinkedIn helps users with popular and currently used skills.
• This gives the user the opportunity to type in several
options while LinkedIn generates relevant skills.
Click Edit Profile, scroll to the bottom, and click the
+Add link next to “Honors and Awards”.
You will be directed to this screen
Providing your websites is another easy approach
toward guiding new leads. Other excellent links
to include here would be your Twitter, Facebook,
YouTube or other accounts you use to promote
your business.
Complete the Interests,
Groups & Associations,
and Honors & Awards Sections.
҉ Additional Profile Skills
Hobbies are great to list, since often times, there is a
personal connection with clients regardless of the level of real estate expertise.
GolfingPainting Reading DogLover Cooking
For more ideas on how to market your
business, visit connect.homes.com