Vizzitopia Overview
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A brief overview of our social media marketing philosophy and how we help our clients boost their online visibility.
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Vizzitopia Overview
- 2. I S I T M AKING Y OU C RAZY ? All that Noise. . . The Speed it flies by. . . Rabbit Hole Syndrome? HTTP://VIZZITOPIA.COM
- 3. Y OU ’ RE N OT W RONG ! 850 million – People on Facebook (Source:SocialStatistics.com) 250 million – Photos uploaded to Facebook every day HUGE 465 million – Registered Accounts on Twitter (1 Q 2012) numbers, 175 million – Number of sent tweets daily out of date as soon as LinkedIn has 57 million members from the US they’re Yet 60% of total membership live outside the US announced! Google+ gains 625,000 users daily – 90 million in Jan ’12 Pinterest – now the #3 largest social network? HTTP://VIZZITOPIA.COM
- 4. H OWEVER . . . When you realize that, for free, you will never have to create your own traffic again. All you need to do is go stand in front of wherever the traffic is. Fish Where the Fish Are HTTP://VIZZITOPIA.COM
- 5. I T I S T HE A GE O F T HE S OCIAL W EB High school and college students spend 60 percent less time than their parents watching TV and 600 percent more time online. “Social media is now at the heart of the movement of information in this country.“ Sam Feist, VP of Washington Programming CNN Worldwide HTTP://VIZZITOPIA.COM
- 6. W HAT D O Y OU WANT ? More Sales You can’t Higher Prices do it all. Bigger Market Share Pick One! Incl Reconnecting W/ Past Clients Respect & Recognition Partnerships / Joint Promotions To Be Bought Out HTTP://VIZZITOPIA.COM
- 7. W E H ELP O UR C LIENTS TO Defend Price You can tell a fuller, rounder story w/ social media than with traditional advertising Get The Phone To Ring Create Monetizable Products FROM their social media Because TODAY your How and Why is just as interesting as your What (Consider the History Channel) HTTP://VIZZITOPIA.COM
- 8. W HICH P LATFORM ? Facebook Twitter Pinterest LinkedIn Google + Yelp Foursquare Blog/WP Cinchcast YouTube BlogTalkRadio Amazon Tumblr HTTP://VIZZITOPIA.COM
- 9. D O Y OU H AVE TO B E O N T HEM A LL ? No We pick the combination that’s right for your business We tailor your message to fit each platform We use only what works for your business … there is no ONE SIZE FITS ALL! HTTP://VIZZITOPIA.COM
- 10. O UR P OINT O F V IEW Facebook – Friend Management System Think: Reality TV with Ads, News Cut-ins, etc. Twitter – Quick Connect – 140 or less! Think: Customer Service and Research Pinterest – Image Marketing Think: You Tube Meets The Lillian Vernon Catalogue LinkedIn – 21st Century Little Black Book Think: The Yellow Pages HTTP://VIZZITOPIA.COM
- 11. A ND . . . Google + Think: Search YouTube Think: The Missing Manual Local Stuff – (Social Tracking) FourSquare Yelp Facebook Places etc. HTTP://VIZZITOPIA.COM
- 12. WAIT, T HERE ’ S M ORE ! Review Sites Amazon Yelp Bookmarking Sites Sharing & Voting StumpleUpon Reddit Use For Inspiration HTTP://VIZZITOPIA.COM
- 13. Y OUR U NIQUE C OMBINATION Of Social Sites Enables You to Share Your Story Sell Your Product Generate Referrals Rally Raving Fans! HTTP://VIZZITOPIA.COM
- 14. B IGGEST M ISTAKES P EOPLE M AKE I N S OCIAL M EDIA 1. Not Knowing EXACTLY what you want to accomplish You can only accomplish 2 objectives; one primary and one secondary. 2. Not Using the Right Tool For Their Audience, Their Story, Their Assets 3. Getting Overwhelmed Without A System (A Pre- scheduled system, NOT automated!) HTTP://VIZZITOPIA.COM
- 15. W HAT Y OU ’ RE L OOKING F OR Is A Place You Can Put – Relevant Content (information, your story) Backlinks to Your Site (articles, which are basically advertorials) Entice Real Human Visitors to Your Site, (and to Your Store) so that a sale can be made from the lead HTTP://VIZZITOPIA.COM
- 16. W HAT D O Y OU WANT ? More Sales Higher Prices Bigger Market Share Incl Reconnecting W/ Past Clients Respect & Recognition Partnerships / Joint Promotions To Be Bought Out HTTP://VIZZITOPIA.COM
- 17. L ET U S H ELP YOU! http://vizzitopia.com http://mylinkedinbusinesstips.com http://socialnewsdigest.com http://socialsitesguide.com HTTP://VIZZITOPIA.COM
Editor's Notes
- Technology can help us listen to everything that’s ever been said about ourselves, our company, our brand, etc. – but finding that one key, game-changing insight in a sea of infinite chatter then actually doing something about it is another story. (David Armano)