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How-To-Guide: Content Curation for Builders and Real Estate Professionals

If you're using social media, you've more than likely heard the word "content" being tossed around a lot and are wondering what it is and where to find it. And more importantly, why it matters to your business. This presentation, geared toward home builders and real estate professionals, walks through just that: what is content, why it matters to your business and where to find it.

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How-To-Guide: Content Curation for Builders and Real Estate Professionals

  1. 1. content curation A HOW-TO-GUIDE for Home Builders and Real Estate Professionals By 2-10 Home Buyers Warranty®
  2. 2. WHAT IS content curation? The process of analyzing and sorting web content and presenting it in a meaningful and organized way around a specific theme. -macmillandictionary.com
  3. 3. WHY DOES content curation MATTER TO YOUR BUSINESS?
  4. 4. Distinguishes your business as an industry expert. #1 #2 Gives your business a competitive edge. Be the go-toresource for home buyers and sellers.
  5. 5. #3 Improves your search engine optimization —increase your chances of being found organically online. It keeps your business page relevant. Most curated content is typically the latest and greatest news and tips; search engines pick up on this and see your site as relevant to the market. Search engines rank content higher.
  6. 6. #4 Keeps your business top-of-mind. The more relevant content you’re posting, the more likely your social followers will remember you when it comes time to make a purchase.
  7. 7. WHERE CAN YOU FIND content?
  8. 8. Subscribe to blogs that provide content that is relevant to homeowners and potential home buyers.
  9. 9. Use keywords that relate to the type of content that you want to share. Google sends you an email with articles based on your search terms once a day, once a week or whenever they occur, depending on how you set up your preferences. Create Google Alerts Example Keywords Home buyer tips Home maintenance Home improvement Home financing
  10. 10. Relevant RESOURCES
  11. 11. THE KCM BLOG kcmblog.com Real estate market data pertinent to potential home buyers and sellers. THE DOOR- STEPS BLOG blog.doorsteps.com Home buyer financing tips. THE HAPPY HOMES BLOG blog.2-10.com [The 2-10 Home Buyers Warranty® blog] Marketing tips for builders and real estate professionals, home maintenance and building and real estate industry news. THE ZILLOW BLOG zillowblog.com Real estate news and advice on how to navigate the complex world of mortgages. HGTVFRONT DOOR frontdoor.com/real-estate Design, home improvement and maintenance tips.
  12. 12. SHARING content
  13. 13. Now that you know where to find content... Most websites will include a “share this” section at the bottom of each article (just click and follow instructions). Or, copy and paste the article’s URL (from the browser bar) into your status update section of your social profile. it’s time to share it!
  14. 14. Add a description.Always include a short description in your status, for expample: what the article is about, your opinion on the topic or pose a question about the article. It’s best practice to keep this to one sentence (short and sweet is key). TIP: Discussion questions beginning with “would” are known to get the most engagement or comments from your followers.
  15. 15. Include an image. Content can be more than articles. For example, post an image of your floorplans, product or the neighboorhood you build in. A study shows that [Facebook] posts with photos receive 39% more interaction from users than ones without. (Source: Hubspot).
  16. 16. Share 4-10 pieces of content a day. BEST PRACTICES
  17. 17. And finally…
  18. 18. We strongly recommend always providing attribution to the original author of the contentyou are sharing.
  19. 19. Sign up for our social media content alerts for real estate and building professionals brought to you by 2-10 Home Buyers Warranty®. Email marketing@2-10.com to be added to our distribution list.