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Cross fit endurance to the next level

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CrossFit is a phenomenon in the fitness world that focuses on function. It replaces the ease and comfort that comes with gym equipment for high-intensity workouts. The 20 to 60-minute workouts usually combine gymnastics, calisthenics, and Olympic Powerlifting.

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Cross fit endurance to the next level

  1. 1. Kinian CrossFit: Endurance to the Next Level
  2. 2. CrossFit is a phenomenon in the fitness world that focuses on function. It replaces the ease and comfort that comes with gym equipment for high-intensity workouts. The 20 to 60-minute workouts usually combine gymnastics, calisthenics, and Olympic Powerlifting. The founder of CrossFit is former gymnast Greg Glassman. He developed the workout through his decades of experience as a personal trainer. Glassman‟s signature workout grew in popularity when he started training members of the Santa Cruz Police Department in the „90s. It was in 2000 when the first affiliate opened in Seattle. As of 2015, there were over 100,000 certified CrossFit coaches, and an affiliated gym opens somewhere in the world every two hours, Maxim reported. Certification fees cost $1,000, and annual gym fees usually cost $3,000, earning for the company over $100 million a year.
  3. 3. The Profile of a CrossFitter Forty percent of CrossFitters is in the 25-34 age group, followed by 20 percent from the 35-44 age group. Over 50 percent of CrossFit participants have an annual income of $150,000. As such, they are financially able to maintain their CrossFit gym fees. CrossFit targets educated young professionals. With the massive growth the brand has gone through, its high market penetration is evident. A Shared Culture CrossFit‟s popularity extends beyond the benefit of physical transformation; a significant contribution to its success is the strong sense of community among its members and how they encourage personal development and positive change. Numerous media outlets dubbed the culture of CrossFit as almost cult-like. Writing for The New Yorker, Thomas Beller described CrossFit as a good kind of cult.
  4. 4. Sources:  http://www.newyorker.com/culture/culture- desk/generation-crossfit  http://kinian.net/  http://www.thedailybeast.com/articles/2014/05/30/inside- the-cult-of-crossfit.html  http://www.maxim.com/maxim-man/crossfit-greg- glassman-exclusive-2015-9  http://time.com/2890075/crossfits-primal-appeal/ “I say that CrossFit is something of a cult, I don‟t mean that it brainwashes you. I mean that, while CrossFit‟s focus is the body, it addresses a need that is mostly mental - a need for personal transformation,” Beller wrote. Not for the Faint-hearted CrossFit workouts can be so rigorous that they usually cause people to vomit from working out too hard. Even the founder himself is candid about CrossFit‟s risks. “It can kill you,” he told The New York Times. “I‟ve always been completely honest about that.

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