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Difference Between Regional And National Magazines
A comparison between the two types of magazine:
As national magazines are well known they must decide on a genre and maintain
this throughout all of their issues. This is because the certain magazine is well
known because of their genre, however their content can be varied. National
magazines tend to vary the content within their magazines by including interviews
and exclusive content because it attracts a larger amount of people. Despite
national magazines having a specific target audience, they will always be looking
to draw more people in to buying their magazine. In order to attract a nation
towards their magazine they will have to have relatable or interesting content. For
example on the ‘GLORIA’ magazine (seen to the left) a sell line is ‘what your drink
says about you’. By doing this the magazine creates synthetic personalization with
the reader through the use of the pronoun ’you’ making them feel directly
contacted. In addition to this the statement can apply to anyone, therefore
encouraging purchases and widening the audience of the magazine.
Whilst having similar qualities to a national magazine, regional magazines must
focus on keeping their content as regional as possible. This is because the
main selling point for this type of magazine is that is is catered towards a
specific target audience. Regional content attracts the target audience due to it
being informative and at the same time it is leisurely similar to a national
magazine. Once the reader has read an issue of a regional magazine they are
able to know things about the community they live in such as events, small
businesses and general information. A regional magazine can risk loosing their
readers if they veer away from including content related to the region.
◦ National magazines tend to be aimed at a younger target audience due to the modern genres that are
usually seen within these styles of magazines such as fashion, lifestyle and music. However regional
magazines tend to feature themes such as nature and weddings, these magazines don’t tend to attract a
◦ Nation magazines have a wider target audience meaning that they can include a larger variation of contents
whereas in a regional magazine content is limited due to it having to link to a certain reason. Regional
magazines have to stick to that theme as that is the primary reason that the audience will purchase the
◦ Overall regional magazines tend to have a more simple and minimalistic front cover whereas national
magazines feature multiple sell lines. This is because national magazines are always trying to attract more
customers however, a regional magazine only has a limited target audience so therefore don’t have to push
their magazine as hard.
◦ Typically, regional magazines tend to have a higher price than a national magazine, this can link back to the
fact that there is less people purchasing the magazine so the production company will have to raise the
prices in order to create the magazine and make a profit.