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HolidayIQ.com hiq!PAD Program

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HolidayIQ.com hiq!PAD Program

  1. 1. Do you have the best online reputation among all your competitor hotels?20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 1
  2. 2. Have you got more reviews than other hotels in your destination?20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 2
  3. 3. Have you taken charge of your online reputation?20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 3
  4. 4. Do you know what your guests are saying about you?20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 4
  5. 5. No? Then you need…20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 5
  6. 6. HolidayIQ.com’s hiq!PAD ProgramFastest way to build online reputation with guest reviews HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews
  7. 7. Who are we?20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 7
  8. 8. India’s largest holiday planning website20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 8
  9. 9. A travel community of, by and for the people Started in 2004 India’s 1st and largest Indian travel community Listing of 1500+ Indian destinations, 30,000+ Indian hotels 6 crore+ annual visitors Over Rs. 2500 crores business opportunity generated in 2012 Recognized by and most visible on20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 9
  10. 10. Active on FB and mobile platformsMobile App Mobile Site Facebook Community20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 10
  11. 11. Recognized by Media20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 11
  12. 12. Trusted by Advertisers20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 12
  13. 13. Why online reputation is theonly reputation that matters? 20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 13
  14. 14. Internet users in India is expected to grow from current 12 crores to 30 crores by 201520-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 14
  15. 15. 42% of the internet users visit travel websites20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 15
  16. 16. ‘Online Search’for Holidays & Hotels in India, is expected to grow from current 60 crores to 150 crores by 201520-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 16
  17. 17. So the only reputation that matters for your hotel is online reputation.20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 17
  18. 18. Why guest reviews are the only form of online reputation?20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 18
  19. 19. 92.9% of travellers check a hotel’s online reviews before booking the hotel20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 19
  20. 20. 70% bookings areabandoned because guestsdo not trust hotels – lack of Guest Reviews20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 20
  21. 21. Reviews are trusted more than ads. Ads before movies 41% 59% Ads on radio 42% 58% Ads in newspapers 46% 54% Outdoor Advertising 47% 53% Ads in Magazines 47% 53% Ads on TV 47% 53%Consumer Opinions posted online 70% 30% Trust Completely/Somewhat Dont Trust Much/At All Source: Nielsen Global Trust in Advertising Survey 20-Mar-13 HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviewsHolidayIQ.com 21
  22. 22. 1% increase in a Hotel’s Online Reputation results in0.89% increase in average daily room rates 0.54% increase in daily occupancy 1.42% increase in revenue per room Source: Cornell Hospitality Report, Nov 2012 By the Center of Hospitality Research at Cornell University20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 22
  23. 23. Reviews increase booking conversions by 3 times Trust factor created by reviews increases order value by 25% per bookingTime spent on the hotel page increases by 6 times 20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 23
  24. 24. More reviews improve the rank ofthe hotel in the specific destination 20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 24
  25. 25. Rank of the Rating and reviewHotel count of the hotelPage of hotel that has enrolled Reviews of thefor hiq!PAD Program hotel 20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 25
  26. 26. Multiple Hotel listing List of hotels in pages destinations Large number of hotels in the destinationBetter Ranked hotelswho have enrolled forhiq!PAD program 20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 26
  27. 27. How to get more reviews?20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 27
  28. 28. With HolidayIQ.com’s hiq!PAD ProgramFastest way to build online reputation with guest reviews HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews
  29. 29. hiq!PADhiq!PAD is a customized tabletdevice that you can use at your hotelto collect ratings from yourcustomers.These ratings & reviews arepublished on HolidayIQ.com and readby millions of travellers.Makes every guest your brandambassador. HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 29
  30. 30. hiq!PAD Features• Works on your hotel’s WIFI• Real time processing of guest ratings• It takes less than 90 seconds tosubmit a review on the tablet.• Runs whole day on full charge.• Easy to handle and maintain. No needfor paper based review forms• Dedicated HolidayIQ team forsupport on any issues with hiq!PAD HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews
  31. 31. hiq!PAD Features• Provides SMS alert in real time toHotel Management if a guest submits‘negative’ review.• Hotel will be alerted over email everytime a hotel review submitted ispublished on HolidayIQ.com. (aftervalidation)• You can access the rating history withcontact details of guests on the hiq!PADany time. HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews
  32. 32. hiq!PAD – How it Works?Step 1 Step 2 Step 3 Step 4• Your front office • Guests rate your • HolidayIQ team • Reviews get staff gives the hotel on the validates every published on your hiq!PAD to guests hiq!PAD rating and asks hotel page. who are checking guests to out from your • Submit their complete the hotel contact details review by adding comments about the hotel HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 32
  33. 33. hiq!PAD home screen Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 33
  34. 34. Rating Parameters Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 34
  35. 35. Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 35
  36. 36. Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 36
  37. 37. Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 37
  38. 38. Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 38
  39. 39. Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 39
  40. 40. Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 40
  41. 41. Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 41
  42. 42. Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 42
  43. 43. Guest Contact Details Sample Hotel, Goa20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 43
  44. 44. To help you keep track ofyour online reputation, wesend you a comprehensiveweekly performance report20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 44
  45. 45. Weekly Report coversNo. of Reviews receivedImprovement in RankIncrease in Time Spent on PageComparison with competition hotelsContact Details of guests who rated you20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 45
  46. 46. hiq!PAD case study20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 46
  47. 47. Pearls Oceanique, Colva, GoaParameters Sept’ 12 Jan’ 13 (before hiq!PAD) (after hiq!PAD)Rank in Colva, Goa 4 1Page Views 483 1094Unique Visitors 370 814 20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 47
  48. 48. Neelam’s the Grand, Calangute, GoaParameters Sept’ 12 Jan’ 13 (before hiq!PAD) (after hiq!PAD)Rank in Calangute, Goa 27 1Page Views 25 334Unique Visitors 16 271 20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 48
  49. 49. To know more about, HolidayIQ’s hiq!PAD program contact Mr. Saurabh Jha Mobile: +91 9880358172 Email: saurabh@holidayiq.com20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 49
  50. 50. Thank you!20-Mar-13 HolidayIQ.com HolidayIQ.com | hiq!PAD - Fastest way to build online reputation with guest reviews 50

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