Hook Arts Media's RED HOOK FEST is the largest annual festival in our scenic waterfront neighborhood. With 2 days of stunning performances and fun activities for the whole family, we happily attract more than 25% of the neighborhood and thousands of New Yorkers in addition to tourists from all over the world. Get your brand front and center in front of its audience by sponsoring the festival!
3. WHAT:
Red Hook’s LARGEST annual cultural event- attracting a diverse
audience which includes more than 25% neighborhood turnout in
addition to commuters from all over NYC and the tristate area, and
tourists from as far as Sydney and London.
more than 125,000+ attendees
more than 25 years strong!
4. WHERE:
Hook Arts Media’s decades-long community relationships yield more than
25% neighborhood turnout.
Scenic Waterfront Location
in a diverse and expanding neighborhood
5. Our Community
Red Hook
10,987
31
$53,333
30%
33.67%
37%
24.333%
2.667%
2.333%
Total Population
Median Age
Median Household Income
Persons Below Poverty Line
White
Hispanic
Black
Asian
Other
Brooklyn
2,582,830
35.4
$61,220
19%
36.2%
19.1%
29.9%
11.6%
3.3%
New York City
8,398,748
36.9
$63,799
17.3%
31.9%
29.2%
21.7%
14.1%
3.2%
Community
District 6
116,351
37.2
$122,646
12.4%
62%
14.4%
7.8%
9.3%
6.4%
11231
37,680
36.2
$93,575
14.5%
58.9%
20.6%
11.6%
5%
4%
Data from US 2010 Census, Opportunity Atlas, Measure America Red Hook Factsheet, Census Reporter
6. Marketing
Past media coverage for the Red Hook Fest includes The New York
Times, The Village Voice, The New Yorker, Time Out New York,
Cablevision, News 12 Brooklyn, Bric TV, CUNY TV, The Brooklyn Paper,
The Red Hook Star Revue, and the Brooklyn Daily Eagle as well many
online blogs and cultural event websites.
7. Sponsorship
Benefits
* Naming Rights
*Sponsor Opening Night
*Sponsor Featured Artist
Multichannel Media Marketing
*Inclusion in Ad Copy
*Logo on Flyer
Table
Logo on website
Main stage signage
*Red Hook Fest Communications
IMPRESSIONS
1,000,000
750,000
575,000
400,000
100,000
65,000
15,000
12,000
5,000
1,000-20,000
DESCRIPTION
For all purposes (including media references) this year’s Red Hook Fest will be referred to as “Hook
Arts Media and YOUR ORGANIZATION’S NAME present: The 27
th
Annual Red Hook Fest.”
For all purposes (including media references) the opening night event will be referred to “YOUR
ORGANIZATION’S NAME presents INSERT NAME, the opening night.”
For all purposes (including media references) the first reference to the selected main stage artist will
be referred to “YOUR ORGANIZATION’S NAME presents Artist Name.”
Your logo, name, and/or sponsorship language will be included in multichannel media marketing
efforts, including but not limited to digital billboards, television, podcast efforts, etc.
Your logo, name, and/or sponsorship language will be included in text ads where copy restrictions
allow for inclusion with sufficient space to promote the festival.
Your logo will be included on the official Red Hook Fest flyers and posters.
You will be provided with a table and 2 chairs to promote any FREE services or information at the
festival.
Your logo will be included on the Red Hook Fest website.
Your banner will be included on the Red Hook Fest mainstage.
Your logo, name, and/or sponsorship language will be included in various Red Hook Fest
communications efforts.
8. Sponsor
Levels
Show Sponsor
[1.75 million+ impressions]
$20,000-$34,999
✔
✔
✔
✔
✔
✔
✔
Naming Rights
Sponsor Opening Night
Sponsor Featured Artist
Multichannel Media
Inclusion in Ad Copy
Logo on Flyer
Table
Logo on website
Main stage signage
Sponsor
[500,000+ impressions]
$5,000-$9,999
✔
✔
✔
✔
✔
Partner
[100,000+ impressions]
$1,000-$4,999
✔
✔
✔
✔
Major Sponsor
[975k+ impressions]
$10,000-$14,999
✔
✔
✔
✔
✔
✔
Presenting Sponsor
[1.5 million+ impressions]
$15,000-$19,999
✔
✔
✔
✔
✔
✔
✔
Lead Sponsor
[2 million+ impressions]
$35,000+
✔
✔
✔
✔
✔
✔
✔
