O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
DIGITAL
From push to pull
T R A N S F O R M A T I O N O F
MOBILE ADVERTISING
www.hiteshi.com
www.hitesh
Mobile advertising has come a long way
from it’s rather beginnings.simple
www.hiteshi.com
www.hiteshi.com
www.hiteshi.com
84% 78%
of smartphone users
access a retail site via
a mobile app. -
December 2014
of the total sales of
Internet-enabled
...
has revolutionized by time?
How
MOBILE ADVERTISING
www.hiteshi.com
Back in Time
www.hiteshi.com
2000 First Mobile Ad Shared via SMS
www.hiteshi.com
2002 SMS becomes the hottest medium
www.hiteshi.com
Revolution
came in
Actual
2010
www.hiteshi.com
BigShotsWhen
Google’s acquisition of AdMob & Apple’s introduction of iAd
increased overall spending pushed eMarketer’s for...
Faster in
Wheel Started moving
2012
www.hiteshi.com
when the social media
giant got into it
Facebook launches mobile ads Audience Network
Net profit rose to $896 million, up ...
Back to the
Future
www.hiteshi.com
has evolved into a sophisticated,
targeted channel to reach
Mobile Advertising
on–the-go consumers.
www.hiteshi.com
Marketers are now more
focused on deeper
User Engagement.
www.hiteshi.com
The rapid evolution of
programmatic ad tech
has created platforms
that allow first & third
party data along with AI
to del...
Brands
Got it
Right!
www.hiteshi.com
Future of Mobile
Advertising
is in
PUSH
PULL
www.hiteshi.com
Advertisers are finding compelling
opportunities through video, rich media
and native in mobile apps, as well as a
better ...
By 2019, mobile spend will
account for about
of total digital spend.
70%
www.hiteshi.com
Thinking to start off with
Mobile Advertising?
www.hiteshi.com
WAIT!
www.hiteshi.com
Are you missing out
something very
IMPORTANT?
www.hiteshi.com
Click here to know
What's trending in
Mobile Advertising
www.hiteshi.com
Próximos SlideShares
Carregando em…5
×

From Push to Pull: Digital Transformation of Mobile Advertising

Mobile is growing faster than all other digital advertising formats. This rapidly exceeding evolution gasps the interest to what’s NEXT? And here’s the answer-

  • Seja o primeiro a comentar

  • Seja a primeira pessoa a gostar disto

From Push to Pull: Digital Transformation of Mobile Advertising

  1. 1. DIGITAL From push to pull T R A N S F O R M A T I O N O F MOBILE ADVERTISING www.hiteshi.com www.hitesh
  2. 2. Mobile advertising has come a long way from it’s rather beginnings.simple www.hiteshi.com
  3. 3. www.hiteshi.com www.hiteshi.com
  4. 4. 84% 78% of smartphone users access a retail site via a mobile app. - December 2014 of the total sales of Internet-enabled technology will be take over by mobile by 2017 87% of 13-17 year olds own a mobile phone. 83% of 6-9 year olds use a tablet - March 2015 www.hiteshi.com
  5. 5. has revolutionized by time? How MOBILE ADVERTISING www.hiteshi.com
  6. 6. Back in Time www.hiteshi.com
  7. 7. 2000 First Mobile Ad Shared via SMS www.hiteshi.com
  8. 8. 2002 SMS becomes the hottest medium www.hiteshi.com
  9. 9. Revolution came in Actual 2010 www.hiteshi.com
  10. 10. BigShotsWhen Google’s acquisition of AdMob & Apple’s introduction of iAd increased overall spending pushed eMarketer’s forecast of mobile display spending to $202.5 million stepped in www.hiteshi.com
  11. 11. Faster in Wheel Started moving 2012 www.hiteshi.com
  12. 12. when the social media giant got into it Facebook launches mobile ads Audience Network Net profit rose to $896 million, up 11% from 2014 www.hiteshi.com
  13. 13. Back to the Future www.hiteshi.com
  14. 14. has evolved into a sophisticated, targeted channel to reach Mobile Advertising on–the-go consumers. www.hiteshi.com
  15. 15. Marketers are now more focused on deeper User Engagement. www.hiteshi.com
  16. 16. The rapid evolution of programmatic ad tech has created platforms that allow first & third party data along with AI to deliver predictive targeting – thereby, allowing marketers to quickly target very specific audiences. www.hiteshi.com
  17. 17. Brands Got it Right! www.hiteshi.com
  18. 18. Future of Mobile Advertising is in PUSH PULL www.hiteshi.com
  19. 19. Advertisers are finding compelling opportunities through video, rich media and native in mobile apps, as well as a better ability to Target Captive Audience www.hiteshi.com
  20. 20. By 2019, mobile spend will account for about of total digital spend. 70% www.hiteshi.com
  21. 21. Thinking to start off with Mobile Advertising? www.hiteshi.com
  22. 22. WAIT! www.hiteshi.com
  23. 23. Are you missing out something very IMPORTANT? www.hiteshi.com
  24. 24. Click here to know What's trending in Mobile Advertising www.hiteshi.com

×