Digital marketing is the
marketing of products or
services using digital
technologies on the
Internet, through mobile
phone Apps, display
advertising, and any other
digital mediums.

Objectives of Digital
Marketing
Increase direct sales
Improve conversion
rate
Percentage of return
visitors
Organic traffic
volume
Reduce bounce rate

Advantages of Digital Marketing
 Global Reach
 Lowers Cost
 Measurable results
 Personalisation
 Openness
 Social Currency
 Improved conversion rates

Disadvantages of Digital
Marketing
 Skills and Training
 Time Consuming
 High Competition
 Complaints and Feedback
 Security and Privacy issues

Contents of Digital
Marketing
Search Engine
Optimization (SEO)
Content Marketing
Social Media Marketing
Pay Per Click (PPC)
Affiliate Marketing
Email Marketing

Search Engine Optimization
Search engine optimization is method of strategies, techniques
and tactics used to increase the amount of visitors (traffic) to a
website by obtaining a high-ranking placement in the search
results page of a search engine (SERP) — including Google,
Bing, Yahoo and other search engines.

Content Marketing
Content marketing is the marketing and business process for
creating and distributing relevant and valuable content to
attract, acquire, and engage a clearly defined and understood
target audience – with the objective of driving profitable
customer action.

Social Media Marketing
Social media marketing (SMM)
is the use of social
media websites and social
networks to market a company's
products and services. Social
media marketing provides
companies with a way to reach
new customers and engage with
existing customers

Pay Per Click
Pay-per-click (PPC), also
known as cost per click
(CPC), is an internet
advertising model used to
drive traffic to websites, in
which an advertiser pays a
publisher when the ad is
clicked.

Affiliate Marketing
A way for a company to
sell its products by
signing up individuals or
companies ("affiliates")
who market the
company's products for
a commission.

Email Marketing
Email marketing is the act
of sending a commercial
message, typically to a
group of people,
using email. In its broadest
sense, every email sent to a
potential or current
customer could be
considered email marketing.