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Digital marketing

  1. Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
  2. Objectives of Digital Marketing Increase direct sales Improve conversion rate Percentage of return visitors Organic traffic volume Reduce bounce rate
  3. Advantages of Digital Marketing  Global Reach  Lowers Cost  Measurable results  Personalisation  Openness  Social Currency  Improved conversion rates
  4. Disadvantages of Digital Marketing  Skills and Training  Time Consuming  High Competition  Complaints and Feedback  Security and Privacy issues
  5. Contents of Digital Marketing Search Engine Optimization (SEO) Content Marketing Social Media Marketing Pay Per Click (PPC) Affiliate Marketing Email Marketing
  6. Search Engine Optimization Search engine optimization is method of strategies, techniques and tactics used to increase the amount of visitors (traffic) to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.
  7. Content Marketing Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
  8. Social Media Marketing Social media marketing (SMM) is the use of social media websites and social networks to market a company's products and services. Social media marketing provides companies with a way to reach new customers and engage with existing customers
  9. Pay Per Click Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
  10. Affiliate Marketing A way for a company to sell its products by signing up individuals or companies ("affiliates") who market the company's products for a commission.
  11. Email Marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.