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[William Buist] Social Networking for Business - Houw to Turn Contacts in to Customers

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Lucy Hull

WIlliam Buist, Societal Web Expert & MD of Aberlard Management Services - presented at Hit Me! Social Media and Search @ Microsoft HQ

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William Buist MD, Abelard Management Services Social Networking for Business - How to Turn Contact into Customers
Social Networking for Business: How to Turn Contact into Customers - from Conversation to Results William Buist
What is the Business Case? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s where your customers are! It’s what your competitors are doing!
Consciousness to Cohesion Cohesion Collaboration Cooperation Conversation Consciousness Initial awareness and understanding of the marketing challenge Customer, supplier and partner engagement and exploration Interaction and agreement between key parties Development of new working practices, alignment of goals Integration into the business operation
Consciousness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cohesion Collaboration Cooperation Conversation Consciousness Results ,[object Object]
Conversation Cohesion Collaboration Cooperation Conversation Consciousness
Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cohesion Collaboration Cooperation Conversation Consciousness Awareness Action Results ,[object Object],[object Object]
Cooperation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cohesion Collaboration Cooperation Conversation Consciousness Awareness Action Results ,[object Object],[object Object],[object Object]
Collaboration Cohesion Collaboration Cooperation Conversation Consciousness Awareness ,[object Object],[object Object],[object Object],Action ,[object Object],[object Object],[object Object],[object Object],[object Object],Results ,[object Object],[object Object],[object Object]
Cohesion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cohesion Collaboration Cooperation Conversation Consciousness Awareness Action Results ,[object Object],[object Object],[object Object]
Key Messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking for Business: How to Turn Contact into Customers - from Conversation to Results William Buist Website: www.Societal-web.com Phone: +44 (0)1291 622598 Email: wmb@societal-web.com

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