Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising - presented at Hit Me! Social Media and @ Microsoft HQ on 30th March 2010.

1. Mel Carson Microsoft Advertising Community Manager, Microsoft Advertising Sharing Microsoft B2B Learning in Creating and Leveraging A Community

3. The Web is Changing Peoples Lives

4. Someone to Talk To Well, I turned to Google. I think I typed in something like ‘retreat’ and ‘religious vocation’. Top of the list was “The Monastery” website. And so I began to feel that God might be calling me to the priesthood. I felt I really needed to talk to someone, but I had no idea who to turn to. If it hadn’t been for THE INTERNET... I would probably still be a software engineer!

5. Learn & Earn Bing – “social media white paper”

9. Opportunities?

11. Our Blog Evolution

12. 3rd Parties

13. 3 Distinct Twitter Accounts 9000+ Followers 4000+ Followers

14. Facebook

15. Other Places

17. Search 7/9

18. Capture Buzz & Sentiment

19. Feedback

20. Social Media at Microsoft Advertising Video & Photos fed into T & FB 700M Users 20M Users

23. http://Community.MicrosoftAdvertising.com http://www.Facebook.com/MicrosoftAdvertising http://.Twitter.com/adCenter http://.Twitter.com/MSAdvertising