2. Purpose We need to push promotion of the 2011 one US gala to increase attendance, and ultimately, raise funds for the organization. The following toolkit presentation contains a series of online grassroots campaigns we can execute to help promote the one US gala, increase brand awareness and raise funds for HCF.
3. Our Message This year, HCF presents the one US annual gala on October 19th at the J.W. Marriott Hotel in Washington, D.C. The one US theme has a dual-pronged message, which can be read as one us to emphasize coming together as a community or as one U.S. to focus on national unity to achieve one goal. This was purposefully developed to create a unifying message about education in this country. We want everyone – not just Latinos – to understand the relationship between Latino student success and the future success of America. The one US theme is inclusive of all populations and emphasizes the value of unifying our nation through education despite our differences in race, ethnicity, gender, culture, faith, or ideology.
12. Post an HCF memory via photo/video and connect it to the gala, tag key friends, ask for repost
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14. Post an HCF memory via photo/video and connect it to the gala, tag key friends, ask for repost
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16. Twitter Personal Twitter (Optional) Post link to gala video with message, mention key tweeters, use key hashtags, ask for retweet Post link to gala website www.hispanicfund.org/gala Key hashtags: #oneUS #Latino #HigherEd #Hispanic #STEM #Education
17. Tweet Samples 50.5 million strong. If it’s a #Latino issue, it’s a nat’l issue. Come to HCF’s #oneUS gala on 10/19. RSVP ! http://bit.ly/fGJKOH I’m going to @hispanicfund’s #oneUS gala on 10/19 to support the movement for #HigherEd! RSVP now! http://bit.ly/fGJKOH Pss! @tweeter @tweeter @tweeter – Join me in the movement to make a stronger #America. RSVP for @hispanicfund’s #oneUS gala http://bit.ly/fGJKOH Check out @hispanicfund’s #oneUS gala video! Loved it! I support #HigherEd – Do you? RSVP now! http://bit.ly/fGJKOH
18. Linked In Make a status update Upload a link to gala video or flyer Sample: Support the movement to educate our youth and RSVP for the Hispanic College Fund’s 2011 one US gala! [Upload link to gala video or flyer]
19. Emails & Listservs Forward a link to gala video and flyer to your personal contacts and networks Forward the gala email blast (coming) to your personal contacts and networks Forward gala press release (coming) via email to your personal contacts and networks Forward links to student videos (coming) to your personal contacts and networks
20. YouTube Record your own personal video invitation to the gala and upload to your YouTube page or directly to other social media pages. Include the gala website: www.HispanicFund.org/gala Record a video requesting your students to record and upload an HCF video memory to invite people to the gala.
21. Online Newspapers/Blogs Make a comment about the one US gala on Latino/education/economy/workforce related news articles or blogs. Include a link to the website www.HispanicFund.org/Gala
22. Have fun and be creative! Thank you for helping promote the 2011 one US Gala!