Hipercom basket price perception Hungary 2015.03-2016.02

1. PROMO PRICE PERCEPTION INDEX
2015-2016
ALL RIGHTS
RESERVED
SOGAR GROUP -2014
PROMO
PRICE
PERCEPTION
INDEX

2. PROMO PRICE PERCEPTION INDEX
Picture One - Presentation
2015-
2016.
THE BEST BASKET VALUE (YTD)

3. PROMO PRICE PERCEPTION INDEX
Picture One - Presentation
2015-
2016.
* A trendadatok az utolsó 3 hónap adataira vonatkoznak.
Trend statistics are based on the data of the last 3 months.
TREND
2014-15
MONTHLY
MINI-MAXI
SPREAD
RETAILER’S
MINI-MAXI
SPREAD

4. PROMO PRICE PERCEPTION INDEX
ALDI AUCHAN CBA
CBA
PRÍMA
ISP LIDL METRO PENNY REÁL SPAR COOP
TESCO
HIPER
TESCO
SZUPER
2015 Márc. 4057,00 3628,47 2875,60 2730,00 4232,33 5597,04 3488,88 3149,60 3221,48 3783,00 3367,73 2934,67 3920,16
2015 Ápr. 3995,84 2762,20 2851,50 2801,83 4074,17 5255,87 3047,82 3021,14 3216,17 3794,83 2779,47 2986,77 3830,60
2015 Máj. 5700,50 2522,77 2687,60 2624,00 3572,00 4440,97 3007,12 3240,18 3793,84 3190,33 3370,00 2763,67 3957,36
2015 Jún. 4747,89 3955,20 2789,50 2557,10 3688,78 5479,73 2705,70 3108,00 3571,10 4150,60 3107,50 2822,43 3687,77
2015 Júl. 3072,45 2511,93 2999,60 2720,17 3382,50 4525,97 2694,49 2916,11 3945,77 3774,67 3026,50 2771,67 3823,63
2015 Aug. 3691,84 2848,60 3341,83 2692,83 3844,11 5319,60 2865,85 3594,41 3360,92 3170,83 3051,00 2810,30 3563,74
2015 Szept. 3913,72 2722,33 2940,50 2903,83 3620,98 4841,01 2923,36 3268,76 3076,12 3927,33 3152,60 2718,47 3180,23
2015 Okt. 3324,08 2655,34 3139,73 4361,50 4185,11 4003,11 2912,95 2880,86 2739,50 3929,50 3092,67 2876,83 3791,83
2015 Nov. 3825,52 3803,77 4787,67 4887,12 4187,17 4312,69 2815,94 3349,35 4491,50 4024,33 3958,10 2683,67 3258,77
2015 Dec. 4397,89 2751,27 3758,16 4258,83 3593,33 3855,07 2988,01 2960,83 4519,44 3786,93 3563,14 2838,63 4243,59
2016 Jan. 3631,73 3585,88 4925,64 4634,38 4148,83 5498,00 3023,43 3701,38 4430,81 3489,33 4337,82 3443,80 4288,01
2016 Febr. 4537,04 3571,90 3578,60 3469,82 4161,00 3944,96 2916,62 3632,36 3770,07 4240,02 3688,60 3601,80 3473,18
Picture One - Presentation
Methodology :Every month a basket of 10 Shopper need unit is collected from the promo leaflets of 13 retailers. If one ore more of those
SNU are missing from the promo offer of the month , an average value of the VIRTUAL PRICE of this specific SNU at that retailer is
calculated across the last 12 months. If the SNU is promoted more than 2 times during the month, the cheapest value is selected. The
SNU have been chosen in the categories common to different formats. The aim of the index is not to classify the retailer by cheapest
offer for similar SKU , but by the Price Image Perception they are communicating in the promotional leaflets; trough the choice of SKU
and pricing level.
The dashboard shows the cheapest basket of the month, the cheapest basket of the year the basket price spread along the year and the
trend of evolution by players
 SPARKLING WATER
 MILK
 CHEESE
 SUNFLOWER OIL
 BREAD
 SOFT DRINKS
 COLD CUTS
 JUICES
 BEER
 VIENNA SAUSAGE
2015-
2016.
DATA & METHODOLOGY

5. PROMO PRICE PERCEPTION INDEX
ALL RIGHTS
RESERVED
SOGAR GROUP -
For more informtaion please contact us:
http://hiper-com.com
bernadett.ludanyi@hiper-com.com
marcin@hiper-com.com
Thank you for your attention!