2. SoV M2 PROIZVOĐAČI
PO
SOV M2 x SNU YTD 2013
SNU
SKU
PROCTER & GAMBLE
35.60%
153
155
196
HENKEL GROUP
34.90%
139
150
204
27
40
54
36
39
46
32
32
32
45
50
57
SAPONIA D.D.
BEOHEMIJA
RECKITT BENCKISER
GROUP PLC.
Brands outside selection
8.80%
7.30%
5.90%
7.60%

3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
PROCTER & GAMBLE
HENKEL GROUP
4
-5.1
SAPONIA D.D.
BEOHEMIJA
5.6
-4.3
RECKITT BENCKISER GROUP PLC.
Brands outside selection
0.1
-0.3

4. 0.00%
0.10%
0.20%
0.30%
0.30%
0.40%
1.20%
1.20%
1.60%
2.20%
2.60%
8.40%
8.70%
12.20%
12.20%
13.70%
14.80%
20.00%
SOV RETAILERS
25.00%
20.00%
15.00%
10.00%
5.00%

5. SoV M2(SNU) ProizvoĎača po trgovinama
27.50%
27.60%
29.50%
40.00%
PROCTER & GAMBLE
39.60%
41.20%
34.60%
27.70%
37.40%
41.50%
47.80%
50.00%
HENKEL GROUP
SAPONIA D.D.
34.50%
10.00%
31.80%
18.80%
100.00%
41.20%
39.60%
30.00%
BEOHEMIJA
RECKITT BENCKISER GROUP PLC.
19.00%
44.10%
14.60%
14.00%
53.80%
14.50%
43.50%
50.00%
50.00%
10.40%
7.80%
10.40%
12.40%
10.40%
8.80%
4.70%
6.30%
2.90%
2.90%
11.80%
12.10%
16.00%
37.90%
Brands outside selection
10.40%
3.80%
3.80%
3.80%
8.70%
8.30%
9.80%
12.10%
3.00%
7.80%
2.00%
6.90%
1.70%
9.60%

6. Brend vs Private Labels SoV
SNU X M2
Privatna robna marka
4%
Nacionalna robna
marka
96%

7. HIT PROIZVOD

8. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 (0) 69 36 46 330