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Martha Pierce - AATN

Martha Pierce - AATN

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Martha Pierce - AATN

  1. 1. ATTN: is a media company that entertains and informs. WE PROVIDE PEOPLE WITH THE CONTEXT TO CARE MORE ABOUT THE WORLD AROUND THEM. 2
  2. 2. MOST VIEWS PER VIDEO IN THE INDUSTRY FOR SOCIAL VIDEO HIGHEST ENGAGEMENT RATE IN THE INDUSTRY FOR SOCIAL VIDEO OUR EDITORIAL GROWTH IS 100% ORGANIC AND PAID FREE FASTEST INSTAGRAM GROWTH RATE VS. COMPETITORS 3 billion monthly impressions 850 million monthlyvideo views 100 million monthly unique US reach 3 WE REACH AND ENGAGE A MASSIVE AUDIENCE Sources: ATTN Internal, 2018 Monthly; Facebook Insights, 2018 Monthly
  3. 3. WE BELIEVE QUALITY > QUANTITY AND ENGAGEMENT IS EVERYTHING Source: Tubular, Six month average on Facebook (Jan-Jun18). V30 based on 3 month avg (Apr-Jun18) FB Followers 6.0M 13.2M 9.9M 13.8M 3.8M 7.8M 10.7M 2.4M 5.7M Videos 
 Posted 381 697 1,396 2,865 593 924 656 511 1,063 Engagement Likes, Shares, Comments 26.2M 14.1M 4M 42.2M 2.7M 4.3M 12.1M 3.7M 6.8M Engagement Per Video 68.8K 20.2K 2.9K 14.7K 4.6K 4.7K 18.4K 7.2K 6.4K Views 1.3B 952M 419M 2.6B 143M 408M 596M 210M 510M Views Per Video 3.4M 1.4M 300.1K 907.5K 241.1K 441.6K 908.5K 411.0K 479.8K Views Per Follower 216 72 42 188 38 53 56 86 89 V30 Views In First 30 Days From Publish 3.3M 971K 286K 708K 123K 335K 781K 312K 288K 4
  4. 4. FAMILY + RELATIONSHIPS HEALTH + WELLNESS INNOVATION + SUSTAINABILITY FEMALE EMPOWERMENT TRAVEL + CULTURE MONEY + HOME + GROWING UP WE PROGRAM AROUND OUR GENERATION’S PASSION POINTS 5
  5. 5. ATTN: IS MORE THAN A SOCIAL MEDIA POWERHOUSE ENTERTAINMENT In partnership with TV and SVOD platforms, we’ve catapulted into the world of premium long-form programming INFLUENCERS Our network of emerging influential voices come to ATTN: to amplify their standing on social and beyond EXPERIENCES IRL moments around tentpole topics inspire, inform, and transform audiences into change makers PRODUCTS We curate, promote, and sell meaningful products that help people care more about the world around them 6
  6. 6. attn: | entertainment WE HAVE DEVELOPED SUCCESSFUL, ROLLING SERIES + FRANCHISES 7 MONEY METAPHORS INTERN FOR A DAY ROLE REVERSAL With Lilly Singh howto sound smart howto sound smart HOW IT’S DONE
  7. 7. OUR ENTERTAINMENT INFORMS PASSIONATE AUDIENCES We help our audience stay up to date on all of the exciting innovations & products aiming to make the world a better place. We lean into relatable humor and actionable advice to highlight the most prominent issues of modern-day parenting. Earth is the one resource that affects us all. Learn about the challenges facing our planet today—and the people fighting to save it. In our original platform "America Versus," we explore political, social, and cultural differences between the U.S. and countries around the world. 987 K Followers 146 M Monthly Views 391 K Followers 962 K Followers 1.3 M Followers 43 M Monthly Views 173 M Monthly Views 161 M Monthly Views Our inspiring, inclusive wellness platform inspires audiences to live mindfully and tackle health stigmas together. 9.7M Video Views on the top performing video236 K Followers Source: Facebook Insights, April 2018
  8. 8. attn: | entertainment SOCIALCONTENT DIGITALSHORTFORM EPISODICMID-FORM FEATURELENGTH 3 to 5 Mins 5 to 12 Mins 22 to 60 Mins 90 to 120 Mins Social In-Feed 
 Social Streaming Social Streaming, SVOD
 Festival Submission Social Streaming Network TV, SVOD Theatrical Release, Network TV, 
 SVOD, Festival Submission 9 SOCIAL PROPERTIES 9 FACEBOOK 
 WATCH SHOWS 2 TV SPECIALS 
 AND 2 TV SHOWS LONG-FORM DOCS 
 IN DEVELOPMENT 9 WE PRODUCE ACROSS CONTENT FORMATS + LENGTHS
  9. 9. attn: | influencers EMERGING AND ESTABLISHED TALENT 
 JOIN ATTN: TO AMPLIFY THEIR VOICES HOW IT’S DONE WITH MIKE ROWE INTERN FOR A DAY WITH KARLIE KLOSS GOOD SEX WITH CARDI B SWEAT WITH WILL ARNETT FATHERLY ADVICE WITH D.L. HUGHLEY 26+ INFLUENCER SERIES IN DEVELOPMENT + AVAILABLE FOR SPONSORSHIP IMPERFECT WITH NEV + LAURA HEALTH HACKS S2 WITH JESSICA ALBA YOUR BRAIN WITH WHITNEY CUMMINGS 10
  10. 10. attn: | experiences Salon Events ▹ Awards Shows ▹ Interactive OOH ▹ Immersive Art Installations ▹ Creative Merchandising ▹ And More Join us to bring to life Tables for Ten, a multi-city dinner and conversation series Get involved in the inaugural ATTN: Honors event, a celebration of young change makers 11 WE CURATE EXPERIENCES THAT ARE ROOTED IN SOCIAL ENGAGEMENT
  11. 11. attn: | products SELL Shoppable content drives audiences down your sales funnel 12 WE SPOTLIGHT, SELL, AND CREATE PRODUCTS CREATE Let’s partner to make custom products and merchandise SPOTLIGHT Our new series spotlights products worth your attention
  12. 12. WE SPARK MEANINGFUL ENGAGEMENT BETWEEN AUDIENCES AND BRANDS what you care about unique attn: best practices 13 Source: BrandTale, January to December 2017 2.4x average views 
 3.3x average engagement 
 
 on attn: branded videos compared to all branded videos on facebook
  13. 13. CONTENT PRODUCTION co-branded or white label CREATIVE STRATEGY EXPERIENCES + OOH INFLUENCER PARTNERSHIP PRODUCT CURATION DISTRIBUTION + MEDIA 14 wayswe partner:
  14. 14. appendix
  15. 15. we partnerwith brands to drive action and awareness. 16 LOGO INCLUSION THROUGHOUT CONTENT CUSTOM ENDING WITH CALL TO ACTION PINNED COMMENT DRIVING ACTION Your brand logo will appear throughout all content, creating crucial visibility and awareness for your brand. A 3 second or longer video end card or swipe up feature will lead viewers to visit your website to take a desired action. The top, pinned comment on the video, visible to all users, will drive click-through to your website or custom destination. To learn more visit YOURBRAND.com MADE IN PARTNERSHIP WITH SWIPE UP TO SEE MORE TARGETED CALLS TO ACTION Calls to action on paid content will drive targeted audiences to learn more, shop, sign up, and beyond. attn: | we drive action LOGO LOGO Learn More
  16. 16. 13-17 18-24 25-34 35-44 45-54 55-64 65+ 8% 9% 12% 17% 29% 23% 2% BREAKDOWN BY AGE 17 26YEARS OLD Median Age Source: Facebook Audience Insights, 2018 Monthly $87 THOUSAND Median HHI 59 :: 41 Female vs. Male 67 PERCENT College Grads 25-34 attn: | audience profile ourmature millennial audience hasthe means + motivationto changetheworld
  17. 17. 850M monthly views Our bread and butter, Facebook is the primary distribution platform. 290K monthly views Live programming on Snapchat can supplement campaigns. 1M monthly views Twitter will serve as an added distribution channel. 27M monthly views Instagram will host short videos as well as images. 18 attn: | distribution Source: ATTN: Internal, June 2018 15.9M total fans
  18. 18. ofATTN: followers are notfans of Vice. ofATTN: followers are notfans of Refinery29. ofATTN: followers are notfans of Buzzfeed. ofATTN: followers are notfans of NowThis. 80% 72%78% 69% 66% ofATTN: followers are notfans of Upworthy. attn: offers a unique, unduplicated audience attn: | unduplicated audience 19 Source: Facebook Audience Insights, 2018 Monthly
  19. 19. we deliverinsightsthatmeasure brand impact before, during, and aftercampaigns PERFORMANCE views impressions engagements virality benchmarks AUDIENCE location gender age gender by age device used SENTIMENT reactions comments shares audience research study brand lift study TARGETING demographic behavioral power users custom audiences lookalike audiences we report on the performance of content, measured against goals and benchmarks. our audience insights guide our creative and allow us to optimize content as we go. beyond performance, we actively track how our audience responds to content. targeting allows us to reach a wider audience and collect more niche audience data. attn: | insights 20
  20. 20. WE WORK WITH 80+ BRANDS ON A MISSION NETFLIX HBO DISCOVER APPLE T-MOBILE FORD SAMSUNG REI ZILLOWMILLER COORS LYFT CLOROX GE GEICO MICROSOFT YOUTUBE TRUTH SU2C THRIVE SCHOOLS OF OPPORTUNITY WASTE MANAGEMENT 21
  21. 21. thank you

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