ATTN is a media company that provides context and information to entertain and inform people about the world around them. It has a massive reach of over 3 billion monthly impressions and 850 million monthly video views. ATTN focuses on programming around generational passion points like health, innovation, and female empowerment. It produces content across various formats from short-form social videos to long-form documentaries. ATTN partners with brands to create co-branded content and experiences to drive awareness and action among its large, engaged audience of mostly college-educated millennials.

2. ATTN: is a
media company
that entertains
and informs.
WE PROVIDE PEOPLE WITH THE
CONTEXT TO CARE MORE ABOUT
THE WORLD AROUND THEM.
2

3. MOST VIEWS PER
VIDEO IN THE INDUSTRY
FOR SOCIAL VIDEO
HIGHEST ENGAGEMENT
RATE IN THE INDUSTRY
FOR SOCIAL VIDEO
OUR EDITORIAL GROWTH
IS 100% ORGANIC AND
PAID FREE
FASTEST INSTAGRAM
GROWTH RATE VS.
COMPETITORS
3 billion
monthly impressions
850 million
monthlyvideo views
100 million
monthly unique US reach
3
WE REACH AND ENGAGE A MASSIVE AUDIENCE
Sources: ATTN Internal, 2018 Monthly; Facebook Insights, 2018 Monthly

4. WE BELIEVE QUALITY > QUANTITY
AND ENGAGEMENT IS EVERYTHING
Source: Tubular, Six month average on Facebook (Jan-Jun18). V30 based on 3 month avg (Apr-Jun18)
FB Followers 6.0M 13.2M 9.9M 13.8M 3.8M 7.8M 10.7M 2.4M 5.7M
Videos
Posted
381 697 1,396 2,865 593 924 656 511 1,063
Engagement
Likes, Shares,
Comments
26.2M 14.1M 4M 42.2M 2.7M 4.3M 12.1M 3.7M 6.8M
Engagement
Per Video
68.8K 20.2K 2.9K 14.7K 4.6K 4.7K 18.4K 7.2K 6.4K
Views 1.3B 952M 419M 2.6B 143M 408M 596M 210M 510M
Views Per
Video
3.4M 1.4M 300.1K 907.5K 241.1K 441.6K 908.5K 411.0K 479.8K
Views Per
Follower
216 72 42 188 38 53 56 86 89
V30
Views In First 30
Days From Publish
3.3M 971K 286K 708K 123K 335K 781K 312K 288K
4

5. FAMILY +
RELATIONSHIPS
HEALTH +
WELLNESS
INNOVATION +
SUSTAINABILITY
FEMALE
EMPOWERMENT
TRAVEL +
CULTURE
MONEY + HOME +
GROWING UP
WE PROGRAM AROUND OUR GENERATION’S PASSION POINTS
5

6. ATTN: IS MORE THAN A SOCIAL MEDIA POWERHOUSE
ENTERTAINMENT
In partnership with TV and
SVOD platforms, we’ve
catapulted into the world of
premium long-form
programming
INFLUENCERS
Our network of emerging
influential voices come to
ATTN: to amplify their standing
on social and beyond
EXPERIENCES
IRL moments around tentpole
topics inspire, inform, and
transform audiences into
change makers
PRODUCTS
We curate, promote, and sell
meaningful products that help
people care more about the
world around them
6

7. attn: | entertainment
WE HAVE DEVELOPED SUCCESSFUL,
ROLLING SERIES + FRANCHISES
7
MONEY
METAPHORS
INTERN
FOR A
DAY
ROLE
REVERSAL
With Lilly Singh
howto
sound
smart
howto
sound
smart
HOW
IT’S
DONE

8. OUR ENTERTAINMENT INFORMS PASSIONATE AUDIENCES
We help our audience stay up to date on all of the exciting innovations &
products aiming to make the world a better place.
We lean into relatable humor and actionable advice to highlight the most
prominent issues of modern-day parenting.
Earth is the one resource that affects us all. Learn about the challenges
facing our planet today—and the people fighting to save it.
In our original platform "America Versus," we explore political, social, and
cultural differences between the U.S. and countries around the world.
987 K Followers 146 M Monthly Views
391 K Followers
962 K Followers
1.3 M Followers
43 M Monthly Views
173 M Monthly Views
161 M Monthly Views
Our inspiring, inclusive wellness platform inspires audiences to live
mindfully and tackle health stigmas together.
9.7M Video Views on the
top performing video236 K Followers
Source: Facebook Insights, April 2018

9. attn: | entertainment
SOCIALCONTENT DIGITALSHORTFORM EPISODICMID-FORM FEATURELENGTH
3 to 5 Mins 5 to 12 Mins 22 to 60 Mins 90 to 120 Mins
Social In-Feed
Social Streaming
Social Streaming, SVOD
Festival Submission
Social Streaming
Network TV, SVOD
Theatrical Release, Network TV,
SVOD, Festival Submission
9 SOCIAL
PROPERTIES
9 FACEBOOK
WATCH SHOWS
2 TV SPECIALS
AND 2 TV SHOWS
LONG-FORM DOCS
IN DEVELOPMENT
9
WE PRODUCE ACROSS CONTENT FORMATS + LENGTHS

10. attn: | influencers
EMERGING AND ESTABLISHED TALENT
JOIN ATTN: TO AMPLIFY THEIR VOICES
HOW IT’S DONE
WITH MIKE ROWE
INTERN FOR A DAY
WITH KARLIE KLOSS
GOOD SEX
WITH CARDI B
SWEAT WITH
WILL ARNETT
FATHERLY ADVICE
WITH D.L. HUGHLEY
26+ INFLUENCER SERIES
IN DEVELOPMENT + AVAILABLE FOR SPONSORSHIP
IMPERFECT WITH
NEV + LAURA
HEALTH HACKS S2
WITH JESSICA ALBA
YOUR BRAIN WITH
WHITNEY CUMMINGS
10

11. attn: | experiences
Salon Events ▹ Awards Shows ▹ Interactive OOH ▹ Immersive Art Installations ▹ Creative Merchandising ▹ And More
Join us to bring to life Tables for Ten, a multi-city
dinner and conversation series
Get involved in the inaugural ATTN: Honors event, a
celebration of young change makers
11
WE CURATE EXPERIENCES THAT ARE
ROOTED IN SOCIAL ENGAGEMENT

12. attn: | products
SELL
Shoppable content drives
audiences down your sales funnel
12
WE SPOTLIGHT, SELL, AND CREATE PRODUCTS
CREATE
Let’s partner to make custom
products and merchandise
SPOTLIGHT
Our new series spotlights
products worth your attention

13. WE SPARK MEANINGFUL ENGAGEMENT
BETWEEN AUDIENCES AND BRANDS
what you
care about
unique attn:
best practices
13
Source: BrandTale, January to December 2017
2.4x
average views
3.3x
average engagement
on attn: branded videos compared
to all branded videos on facebook

14. CONTENT PRODUCTION
co-branded or white label
CREATIVE STRATEGY EXPERIENCES + OOH
INFLUENCER PARTNERSHIP PRODUCT CURATION DISTRIBUTION + MEDIA
14
wayswe partner:

15. appendix

16. we partnerwith brands
to drive action and awareness.
16
LOGO INCLUSION
THROUGHOUT CONTENT
CUSTOM ENDING
WITH CALL TO ACTION
PINNED COMMENT
DRIVING ACTION
Your brand logo will appear
throughout all content,
creating crucial visibility and
awareness for your brand.
A 3 second or longer video end
card or swipe up feature will
lead viewers to visit your website
to take a desired action.
The top, pinned comment on the
video, visible to all users, will
drive click-through to your
website or custom destination.
To learn more visit YOURBRAND.com
MADE IN PARTNERSHIP WITH
SWIPE UP
TO SEE MORE
TARGETED CALLS
TO ACTION
Calls to action on paid
content will drive targeted
audiences to learn more,
shop, sign up, and beyond.
attn: | we drive action
LOGO
LOGO
Learn More

17. 13-17
18-24
25-34
35-44
45-54
55-64
65+ 8%
9%
12%
17%
29%
23%
2%
BREAKDOWN BY AGE
17
26YEARS OLD
Median Age
Source: Facebook Audience Insights, 2018 Monthly
$87 THOUSAND
Median HHI
59 :: 41
Female vs. Male
67 PERCENT
College Grads
25-34
attn: | audience profile
ourmature millennial audience hasthe means +
motivationto changetheworld

18. 850M
monthly views
Our bread and butter,
Facebook is the primary
distribution platform.
290K
monthly views
Live programming on
Snapchat can
supplement campaigns.
1M
monthly views
Twitter will serve as
an added
distribution channel.
27M
monthly views
Instagram will host
short videos as well
as images.
18
attn: | distribution
Source: ATTN: Internal, June 2018
15.9M
total fans

19. ofATTN: followers
are notfans of
Vice.
ofATTN: followers
are notfans of
Refinery29.
ofATTN: followers
are notfans of
Buzzfeed.
ofATTN: followers
are notfans of
NowThis.
80% 72%78% 69% 66%
ofATTN: followers
are notfans of
Upworthy.
attn: offers a unique, unduplicated audience
attn: | unduplicated audience
19
Source: Facebook Audience Insights, 2018 Monthly

20. we deliverinsightsthatmeasure brand impact
before, during, and aftercampaigns
PERFORMANCE
views
impressions
engagements
virality
benchmarks
AUDIENCE
location
gender
age
gender by age
device used
SENTIMENT
reactions
comments
shares
audience research study
brand lift study
TARGETING
demographic
behavioral
power users
custom audiences
lookalike audiences
we report on the performance
of content, measured against
goals and benchmarks.
our audience insights guide
our creative and allow us to
optimize content as we go.
beyond performance, we
actively track how our audience
responds to content.
targeting allows us to reach a
wider audience and collect
more niche audience data.
attn: | insights
20

21. WE WORK WITH 80+ BRANDS ON A MISSION
NETFLIX HBO DISCOVER APPLE T-MOBILE FORD SAMSUNG
REI ZILLOWMILLER COORS LYFT CLOROX GE GEICO
MICROSOFT YOUTUBE TRUTH SU2C THRIVE
SCHOOLS OF
OPPORTUNITY
WASTE
MANAGEMENT
21

22. thank you