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HiValue

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HiValue is a hands-on training program designed for cross-functional teams that are involved in the development and management of new product or service offerings, from companies that want to create or improve their development process, to ensure value creation and business growth in a highly competitive environment.

This 4-part program not only provides comprehensive coverage of major topics in New Product Development (NPD), but also allows participating teams to undertake an NPD project of strategic importance to the company, while mastering the NPD process.

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HiValue

  1. 1. EFFECTIVE PRODUCT DEVELOPMENT: FROM IDEA TO VALUE CREATION HANDS-ON TRAINING
  2. 2. HiValue. • Hi.Value is a hands-on training program designed for cross-functional teams that are involved in the development and management of new product or service offerings, from companies that want to create or improve their development process, to ensure value creation and business growth in a highly competitive environment. • This 4-part program not only provides comprehensive coverage of major topics in New Product Development (NPD), but also allows participating teams to undertake an NPD project of strategic importance to the company, while mastering the NPD process. • This program is tailored to teams of 3-5 participants that are mid- to upper-level managers in any area involved in the development and management of new products namely members of cross-functional new product development teams from areas such as: • New product development Marketing R&D Business development Design Engineering Operations Sales Strategy Finance. Forwhom?
  3. 3. Investment. Howitworks? • The program takes place in four sessions, each session over a two days period (from 2 pm until 7 pm). • Each team will undertake an NPD project of strategic importance to the company, while following the NPD process. • Each session is separated by several weeks, to allow participants to gather the necessary information and develop the project. • The number of teams and participants that can attend the program in each of the locations were the program will be held (Porto and Lisbon) is limited (8 teams or 30 participants). • Applications are open until April, 17 at: https://hiseedtech.typeform.com/to/HYOfi6 • Applications are only considered after payment, that can be made by check (payable to HiSeedTech) or bank transfer (IBAN: PT50004601110060039594410). • Porto: 07, 08 May | Part 1 21, 22 May | Part 2 11, 12 June | Part 3 9, 10 July | Part 4 • €7.000 / team for HiSeedTech member companies, • €9.500 / team for non-member companies. • VAT not included. • The program fee covers tuition, reading materials and coffee breaks. Dates. • Lisbon: 10, 11 May | Part 1 24, 25 May | Part 2 14, 15 June | Part 3 5, 6 July | Part 4
  4. 4. Contents. • Teams define the company-specific space in which they will search for new product or service ideas. This opportunity space is typically defined relative to their existing customer sets, geographic locations, current product portfolio, existing company capabilities and value chain position. • The opportunities may be incremental to the existing capabilities and portfolio, or may explore new markets, and/or products fundamentally dissimilar to the existing product portfolio in the context of the company strategies. • Having defined the opportunity space, the teams undertake a systematic search for new product or service ideas, using a set of guiding principles and tools to stimulate creative ideation. • The teams articulate and prioritize the ideas, and then research them in the period prior to Session 2. / Tools for defining viable product and service offerings • Selecting from the prioritized and researched list of ideas, the teams are introduced to a set of tools to develop their top offerings. • The primary focus is on user-centric design methods, in which the teams develop their offerings by fully understanding the user needs and user experiences. • The output of Session 2 is a set of actions that can be undertaken by the team to incorporate user-centric insights into the product or service design prior to Session 3. • This part of the workshop will also cover additional market research tools that focus on understanding and analyzing customer needs. / Fleshing out the value proposition • With a product or service designed, the team needs to confirm that the concept is indeed providing value to the customer.
  5. 5. • In contrast to Session 2, the emphasis is now on confirming the value created for the customer/user, but relative to the current choices available to the customer in the market. • The primary focus is on qualitative methods that provide direct evidence for adoption of the new product or service. This information is, therefore, part of the critical information required for a business case. • The participants also identify the additional information required to build a business case that is appropriate for their company. Completing the business case • In this session participants will complete the business case and ensure that it is compelling and appropriately structured. • The focus will then be on the process that has been followed, and examining how the company’s own NPD process (whether it is formalized or not) can be improved. • Thus the program and the individual projects also provide a vehicle for the teams to examine the NPD process at their company. • Your company team will develop two major deliverables: (i) a business case for a new product or service offering; (ii) recommendations and framework for implement an improved NPD process in the company. • Angus Kingon is a professor of Engineering and Entrepreneurship and Organizational Studies, at Brown University. • He is also the co-Director in of Brown’s graduate Master’s Program on Innovation Management and Entrepreneurship (PRIME). He was the academic director of the IE-Brown Executive MBA until 2016. Whoarethetrainers?
  6. 6. • He combines his science and technology expertise with his business knowledge in a consulting practice which focuses on technology-based venture creation • Angus Kingon completed his undergraduate degrees at the University of the Witwatersrand in South Africa, and his MS and PhD degrees at the University of South Africa. • Professor Kingon has been the recipient of a number of awards, and has presented over 150 invited and plenary talks over the past 10 years. He was the co- winner of the Price Foundation Award as Innovative Entrepreneurship Educator for 2006. He is a Fellow of the Center for Innovation Management Studies, and a Fellow of the American Ceramic Society. • Pedro Vilarinho is currently the General Manager of HiSeedTech and was previously an Assistant Professor of Industrial Engineering at the Universidade de Aveiro. • He was the co-winner of the Price Foundation Award as Innovative Entrepreneurship Educator for 2006. • He has an undergraduate degree in Electronics and Telecommunications Engineering from Universidade de Aveiro, a MSc in Computer Science in Industrial Engineering from Universidade de Coimbra and a PhD in Industrial Engineering from Universidade do Porto. • A not-for-profit association founded by private companies that came together with the purpose of enabling the creation of value from knowledge through technology entrepreneurship and open innovation. • Recently born, but capitalizing on a legacy of fourteen years’ experience in connecting scientific and technological knowledge with the market and an extensive network in the ecosystem that boosts value creation from market relevant research. HiSeedTech.
  7. 7. Member companies: Blueclinical | Cin | Clarke, Modet & Co| Costa Verde | Diergy | Efacec | Esporão | Everis | Galp | Hovione Capital | Intercapital | Lameirinho | Banco Popular | Promotor | PwC | Renova | Snap! Solutions | Tau Capital | Tecnimede | Lake Towers – Edifício D Rua Daciano Baptista Marques 245, 2nd floor 4400-617 Vila Nova de Gaia Portugal +351 22 120 2292 geral@hiseedtech.com www.hiseedtech.com

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