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9 Strategies for Highly Engaging Facebook Timeline Contests

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On August 26th Facebook updated its promotion guidelines. Now brands can run contests directly on their timelines by asking fans to like, comment, or message to enter. On this webinar we are going to teach you : - How to rapidly deploy engaging contests straight to your Facebook Timeline - Perfect sentence architecture for highly engaging news feed contests - Picking winners at random based on comments, likes, fans or all three

NegóciosTecnologiaArte e fotografia
1 de 16
9 Strategies for Highly Engaging Facebook Timeline Contests Nathan Latka CEO, Co-founder with presenter:
“Promotions may be administered on Page Timelines on Facebook. Businesses can now: • Collect entries by having users post on the Page or comment/like a Page post • Collect entries by having users message the Page • Utilize likes as a voting mechanism“ -Facebook.com, August 26th,2013
• 1-4: Ideas for collecting entries easily through a timeline contest • How to rapidly deploy engaging contests straight to your Facebook Timeline • 5-9: Perfect sentence architecture for highly engaging news feed contests • Quickly picking winners at random based on comments, likes, fans or all three Today’s Agenda:
1. Like to Win • Lowest barrier to entry
2. Comment to Win • Feedback opportunity • Conversation starter
3. Most likes on a comment wins • Promotes quality comments • Incentivizes sharing with friends
4. Like & Comment to win • Double the engagement • One click to enter
POST ONE YOURSELF AT: blog.heyo.com/tcc PERFECT SENTENCE ARCHITECTURE: Call to Action + Incentive + Ending Time + Rules and Regulations
5. Giveaway • Leverage product as incentive to enter • Feature product as image
6. Photo Contest • Specialized comment • ‘most like’s on a photo wins’ will drive more shares and entries
7. Trivia • Force users to learn more about your company
8. Tell a friend • Drives new leads • Combine contest with deal to maximize utility
9. Embed Contest • Website • Blog • Landing Page
But now that the contest is running, how will I… • Pick winners at random based on comments, likes, fans or all three? • Inform the winner? • End the contest?
Q + A

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9 Strategies for Highly Engaging Facebook Timeline Contests

  • 1. 9 Strategies for Highly Engaging Facebook Timeline Contests Nathan Latka CEO, Co-founder with presenter:
  • 2. “Promotions may be administered on Page Timelines on Facebook. Businesses can now: • Collect entries by having users post on the Page or comment/like a Page post • Collect entries by having users message the Page • Utilize likes as a voting mechanism“ -Facebook.com, August 26th,2013
  • 3. • 1-4: Ideas for collecting entries easily through a timeline contest • How to rapidly deploy engaging contests straight to your Facebook Timeline • 5-9: Perfect sentence architecture for highly engaging news feed contests • Quickly picking winners at random based on comments, likes, fans or all three Today’s Agenda:
  • 4. 1. Like to Win • Lowest barrier to entry
  • 5. 2. Comment to Win • Feedback opportunity • Conversation starter
  • 6. 3. Most likes on a comment wins • Promotes quality comments • Incentivizes sharing with friends
  • 7. 4. Like & Comment to win • Double the engagement • One click to enter
  • 8. POST ONE YOURSELF AT: blog.heyo.com/tcc PERFECT SENTENCE ARCHITECTURE: Call to Action + Incentive + Ending Time + Rules and Regulations
  • 9. 5. Giveaway • Leverage product as incentive to enter • Feature product as image
  • 10. 6. Photo Contest • Specialized comment • ‘most like’s on a photo wins’ will drive more shares and entries
  • 11. 7. Trivia • Force users to learn more about your company
  • 12. 8. Tell a friend • Drives new leads • Combine contest with deal to maximize utility
  • 13. 9. Embed Contest • Website • Blog • Landing Page
  • 14. But now that the contest is running, how will I… • Pick winners at random based on comments, likes, fans or all three? • Inform the winner? • End the contest?
  • 15.
  • 16. Q + A

Notas do Editor

  1. https://www.facebook.com/photo.php?fbid=661419297202473&set=a.206094689401605.55737.178978705446537&type=1
  2. https://www.facebook.com/photo.php?fbid=436462639803567&set=a.271514882965011.61482.227161627400337&type=1