1.
For Industrial & Energy Solutions LLC
Company Presentation
1st October 2020

2.
Introduction
• ASSET For Industrial & Energy Solutions is a Limited Liability Company established in
2019, organized and subject to the provisions of the laws of the Arab Republic of Egypt.
ASSET acts as a sales representative, distributor and local partner to multinational
companies, world-class manufacturers and energy solutions providers.
• ASSET is a modern and evolving company that aims to lead the way in the new
technological era, focusing on providing high-tech and quality solutions in the form of
products and services across industrial and energy sectors.
• ASSET is a company with global operational excellence, processes & policies embracing
certain principles and tools to create sustainable improvement but with local expertise,
understanding what local market and customers need and commit to community.
We are Global but Local ..

3.
About Company
OUR VALUES
ASSET, on behalf of its principals commits to the highest quality , implementing integrity
and compliance measures, dedicated and focused to fulfill our mission and deliver
impactful outcomes and meaningful results for our customers. We take HSE (Health,
Safety & Environment) seriously and work towards one target .. All employees, vendors,
contractors and customers go home safely to their families and with no harm to the
environment. We work for the enduring and longstanding relationships with our partners,
whether they are on the customers or principals’ side.
OUR MISSION
ASSET is proud to be a true partner in growth and development while offering resources
and experience, and bringing other partners along with us. We will strive to be the highest
quality distributor and advanced solutions provider across the industrial and energy
sectors in Egypt and North Africa. We will continue to expand our network, our team, and
the domains we serve.

4.
Company Information
• Commercial Registration No. 141706 / Tax ID No. 567-561-232

5.
Where to find ..
• Office Address :
151, Street 27 Off Gamal Abdel Naser Road, Zone 4 , 5th District , 5th Settlement New
Cairo 11835 , Egypt
• Telephone / Fax Number : +20 2 2542 4561
• Email : info@asset-industrial.com
• Website : www.asset-industrial.com

6.
Our Services
ASSET provides a number of niche services either directly or through its partners in the
fields of machinery protection, assets condition monitoring, digitalization, IIOT, and
telecommunication , HSE smart solutions. We enable our customers to actively minimize
breakdowns, reduce maintenance costs and spare parts consumption while saving
energy and the environment.
ASSET uniqueness is in its tested and proven Multi-Technology Programs. Leading Plant
Assets Condition Enhancement programs, focused on enabling customers success by
offering product mix of hardware, software & services for enhancing the customers plants
conditions through improving assets availability, efficiency and reliability while fulfilling
customers-specific operational & maintenance needs.
This enables us to collect more data, and obtain a clearer understanding of customers
issues, which results in more tailored solutions and accurate recommendations.

7.
It’s all about People & Culture
“An organization's ability to learn, and translate that learning into action rapidly, is
the ultimate competitive advantage.”
Jack Welch Former CEO of General Electric
"The greatest asset of a company is its people."
Jorge Paulo Lemann Co-founder, Banco Garantia
“The goal is not to do business with everybody who needs what you have. The goal
is to do business with people who believe what you believe.”
Simon Sinek Author, motivational speaker and marketing consultant

8.
• Ahmed Samir serves as Managing Director. He has more that 16 years of experience in Oil & Gas, Power,
Water, and Heavy Industries.
• Worked previously for Invensys, Petrofac, GE Oil & Gas (Baker Hughes), and finally served as GM for
National Engineering Services & Trading Co in UAE.
• Solid connections and reach to global manufacturers accounts
• Spent last 5 years leading a successful Commercial Agency & Distribution Channel with Operations of USD
30 Millions for:
• Machinery Protection, Condition Monitoring
• Control & Safety Valves
• Gearboxes
• Telecomm & ELV
• Hazardous Area Equipment
• Motors
• Instrumentation
Leader Background

9.
• Khaled Samra serves as Business Development & Operations Director.
• Led Bently Nevada’s business in Egypt for over 12 years as the Services Operations and Pre-Sales focal
point, and recently for Services Manager of East Mediterranean, Turkey and Pakistan Sub-region following
leading positions of fields services for Machinery Protection and Assets Condition Monitoring.
• Worked earlier for 3 years in ABB Automation, for industrial processes automation engineering solutions
and services (DCS / SCADA / PLCs). Proven experience in Oil & Gas , Petrochemicals and Power
Generation sectors & across MENAT region.
• Comprehensive knowledge of Egypt’s market customers needs, issues, and objectives while entertaining
strong relationships with the maintenance and engineering teams across almost all Oil & Gas ,
Petrochemicals and Power Generation operators and contractors.
• Strong Operational, Contractual and Legal acumen.
Leader Background

10.
• Alexandria National Refining & Petrochemicals Co. (ANRPC) : Supply of Bently Nevada system parts and
transducers
• ASORC : Machinery Monitoring System Installation and Commissioning
• BP West Nile Delta Plant : Torsional Analysis , and Remote Monitoring Services
• Cairo West Power Plant: Machinery Monitoring & Protection Systems installation and commissioning
• Egyptian Propylene & Polypropylene Co. : Supply of Bently Nevada system parts and transducers
• Egyptian Refining Co. (ERC) : Machinery Monitoring System development and commissioning
• MIDOR : Expansion project – Bently Nevada Machinery Monitoring System.
• RASHPETCO / Burullus Gas Company , Idku : Machinery Condition and Performance Monitoring System
upgrade and optimization
• The Egyptian Methanex Methanol Co. SAE, Damietta : 3-Years Supporting Services Agreement, and
supply of spare parts
• Walidia, Assiut Power Plant: Machinery Monitoring & Protection Systems installation and commissioning
Company Works (Distribution / Sales Representation)

11.
• MIDOR : Machinery Monitoring System Upgrade to 3500 Series & System1 Platform , and Pre-flash Expansion Project.
• ERC : Machinery Monitoring System Installation and Commissioning
• Union Fenosa SEGAS LNG Plant , Damietta : 7-years Supporting Services Agreement covering 3500 Systems, System1 and Bently Performance. Major Plant
Shutdowns and Start-ups support
• Egyptian LNG , Idku : System1 installation for Trains 1 & 2 , OSM Installation for Remote Monitoring & Diagnostics .
• RASHPETCO / Burullus Gas Company , Idku : West Delta Deep Marine Phase-VII Installation and Commissioning for 3500 Systems, System1, Decision
Support and Bently Performance
• EMethanex Methanol Plant , Damietta : System1 Platform installation and commissioning , new design and restructuring project , 3-years Supporting Services
Agreement covering 3500 Systems, System1 and Trainings
• PETROBEL Abu-Madi Gas Plant , Port Saied : Machinery Monitoring & Protection Systems upgrade from 3300, 7200, 9000 Series to 3500 Series
• ETHYDCO Ethylene / Polyethylene Plant , Alexandria : Machinery Monitoring & Protection Systems installation and commissioning
• Sidi-Krir 750 MW CC Power Station 5 & 6 : Machinery Monitoring & Protection Systems installation and commissioning
• Ain Sokhna 2×650 MW Super-critical Thermal Power Plant , Suez : Machinery Monitoring & Protection Systems installation and commissioning
• MOPCO (Misr Fertilizers Production Co.) , Damietta : Trains 1 & 2 Machinery Monitoring & Protection Systems installation and commissioning
• El Atf 750 MW CC Power Station : Machinery Monitoring & Protection Systems installation and commissioning
• Giza North 3 X 750 MW CC Power Plant : Machinery Monitoring & Protection Systems installation and commissioning
Team Experiences - Egypt

12.
• Saudi Aramco Khursaniyah Producing Facilities (KPF) , Khursaniyah - KSA : Machinery Monitoring System Installation and Commissioning
• Saudi Aramco Yanbu Refinery – Yanbu, KSA : Machinery Monitoring System Installation and Commissioning
• Saudi Aramco Yanbu LNG palnt – Yanbu, KSA : Machinery Monitoring System Installation and Commissioning
• Saudi Aramco Khursaniyah Gas Plant (KGP) – Khursaniyah, KSA : Machinery Monitoring System Installation and Commissioning
• Saudi Aramco Khurais Projects (KGC/KUC/KCC) – Khurais, KSA : Machinery Monitoring System Installation and Commissioning
• Saudi Aramco South Ghawar Producing Department Facilities – Udailiyah, KSA :
• Saudi Aramco Riyadh Refinery – Riyadh, KSA : Condition Monitoring System Installation and Integration with 3rd Party protection systems
• Saudi Aramco North Terminal Unit Bulk Plant , Riyadh - KSA : Condition Monitoring System Installation for BOP monitoring
• Saudi Chevron Phillips plant, Jubail – KSA : Machinery Monitoring & Protection System Installation
• KJO (Al-Khafji Joint Operation) FDP Phase-1 Onshore facilities , Al-Khafji – KSA : Skills Development Programs
• Ibn Rushd Petrochemicals Plant - SABIC affiliate , Yanbu – KSA : Machinery Monitoring System upgrade and retrofits
• Sharq Plant - SABIC affiliate , Yanbu – KSA : Machinery Monitoring & Protection System Installation and Commissioning for 3rd Expansion Project
• YANSAB Polymers plant, Yanbu – KSA : Machinery Monitoring System Installation and Commissioning
• Sasol SynfuelsPlant , Secunda - South Africa : Machinery Monitoring & Protection System upgrade and retrofit supervision
• NATREF Plant - Sasolburg, South Africa : Machinery Monitoring & Protection System upgrade and retrofit supervision
• Total E&P - Block 17 Off-shore FPSOs : Dalia , Girassol & Rosa , Angola : Condition Monitoring System upgrade and Integration with 3rd Party systems
• BP Angola BV - Block 18 Off-shore FPSO Greater Plutonio , Angola : Condition Monitoring System upgrade and remote connectivity
Team Experiences – MENAT

13.
Partners – Systems & Instruments
Bently Nevada is the
Condition Monitoring and
Machine Asset Protection
Industry Leader for Over 60
Years, provides a holistic
suite of machine condition
monitoring and protection
hardware, software, and
services that help you
achieve the highest level of
asset reliability possible
Sensia is a leading
company in the infrared
imaging market founded in
Madrid, Spain. Sensia’s
technology brings down the
old barrier in the market
that blocked the large-scale
adoption of infrared camera
in non-military applications.
G.M. International products
satisfy Customers
expectations and meet the
specifications of
International standards.
Our products span:
intrinsically safe isolators,
safety relays, non
intrinsically safe isolators,
multiplexer systems, power
supplies, termination
boards, surge arresters,
and indicators.

14.
Partners – Inspection & NDT
Kummert introduce a new
generation of pipe inspection
camera systems.
new cameras with the branch
negotiating camera Camflex
HD, the pan and tilt camera K-
60 HD and the axial camera K-
50 HD met with great interest.
can3D software for build,
design and pipe network and
also navigate online inspection.
can3D® Cloud, which allows
multiple employees to work on
a project at the same time.
Zchem offers complete range of
NDT products in Magnetic
Particle Inspection & Liquid
Penetrant Inspection Techniques.
Backed by unique technology,
ZChek products are
manufactured using world class
manufacturing facility, with vital
combination of vision to grow,
commitment to offer value to the
customer and over 50 years of
management competence, we
are the unique choice for our
customers.
Waygate Technologies offers
radiographic, ultrasonic,
electromagnetic and remote
visual inspection HW, SW and
services. Applications include
inspection of welds, corrosion,
composites, rotating
equipment, heat exchangers,
and electronics inspections
such as semiconductors, PCB
assemblies, lithium-ion
batteries, and additive
manufactured parts.

15.
Partners – Digital Transformation
Founded in 1992, Extronics
became a world leader for
hazardous area wireless
communication enclosures
and enablers, real-time
personnel and asset
tracking solutions,
hazardous area
engineering, and UPS.
We specialize in developing
ATEX, IECEx, and North
American certified
equipment.
I.safe MOBILE GmbH is
your expert for mobile
communication devices
providing safety in
explosion hazardous areas.
Our products are worldwide
tested and certified by
renowned notified bodies to
be sure that they satisfy all
country-specific
requirements.

16.
Why ASSET ?
• Knowledgeable leadership with a proven track record of delivering on commitments.
Subject Matter Experts in represented products and solutions for industrial & energy
sectors.
• In-depth understanding specialty domain expertise , backed by an energetic and
technology-oriented technical team. Support is not limited to parts supply but we also
provide technical advisory and assistance.
• Understanding, appreciation & commitment to integrity, compliance, and HSE. Fully
deployed policies for the same.
• Representing only world-class & Tier-1 Principals ; Original Equipment Manufacturers and
Solutions Providers for specialized industrial applications
• Facilitate business for customers and suppliers in the following manner:
• More flexibility in commercial Terms & Conditions , and currency of operation.
• Pre & After Sales Technical Support as appropriate (site surveys, Scope of Work Definitions , Solutions
Architecture & Recommendations, Specifications Consultation and Review… etc.).
• Workshops and seminars managed by a capable inhouse team.

17.
We’d love to win with you
Advanced Solutions & Smart Energy Technologies