Sitecore Analytics are one of the most powerful tools in the Sitecore platform, but as discussed at last year's Symposium there are many customers who are not taking advantage of the power of analytics. This session will focus on how customers are taking full advantage of Sitecore analytics and the creative ways they are combining the power of Sitecore Analytics with Google Analytics. We will share customer stories from the healthcare, manufacturing, and retail sectors providing example dashboards, recommended B.I. layer technology such as Power BI, Tableau, and others to create custom dashboards. This session will also include proprietary research and insights on how customers are using Sitecore analytics to create custom dashboards. Presented by Kristine Stebbins.
21. #SitecoreSYM 21
Comparing Platform Capabilities
Features Sitecore Analytics Google Analytics
Standard reports (demographic, content and source reports) YES YES
Customizable columns for standard reports YES NO
Integration with ad platforms YES
YES
(AdWords)
Advanced segments YES YES
Exportable reports YES YES
Custom alerts YES YES
Custom reports
YES
(Custom Path Analyzer Maps)
YES
Page speed test YES YES
Visitor flow report YES YES
Real-time reporting YES YES
SEO suggestions report YES
NO
(Available in Google Webmaster Tools)
22. #SitecoreSYM 22
Sitecore and GA – How they are the same – and
different
Sitecore Analytics Google Analytics
Value-driven engagement measurement and real-time reporting of cross-channel, personalized
content at granular levels of detail
Freemium service with a friendly UI and off-the-shelf reporting tools that do not require extensive
custom development or configuration
Tracks and stores anonymous visitor activity as a contact record in xDB to build a full contact
profile of the end customer over time; supports the use of strong security measures to protect
personal data
Google’s privacy policy restricts reporting on personal data (e.g., Contact form details); Google
analytics tracks and stores anonymous visitor data based on browsing behaviors
Features out-of-the box reports that are structured according to the marketing control panel module
configuration (e.g., Taxonomy configuration, node naming, goals, and events)
Features out-of-the box reports with ability to create custom reports with selected dimensions and
metrics; filtering and segmentation capabilities enable marketers to drill deeper into the data from
an intuitive user-interface (UI)
Calculates engagement value – a framework that measures how desired visitor interactions and
behaviors deliver against the specific goals that the business cares about most; goals are created
and scored in collaboration with the business
Applies attribution modeling framework (the rule, or set of rules) to determine how credit for
conversions is assigned to touchpoints along the conversion path
Goals are scored based on business value and can be assigned to pages, content items (e.g.,
Templates, page copy, documents, etc.) And internal links to track and associate engagement
value to visitor interactions
Goals can be set up to measure conversion activities; Google Tag Manager integration enables
marketers to add and update tags and code snippets on website pages without any custom
development required
The path analyzer module can be configured to display the sequential paths that a visitor takes as
they navigate content and trigger goals across the branded experience; custom maps can be
configured according to business need
Flow data views display graphical representations of visitor flow through the site by traffic source or
other defined dimensions; also provides a view into under performing experiences with multi-
channel funnel reports
Integrated with Sitecore experience platform modules (e.g., Campaign creator, email experience
manager, experience optimization, list manager, etc.) To seamlessly create and deliver content
with tracking across channels using a unique campaign ID (ex:
sc_camp=0ed397c4784e4fa1834897a35461992a)
Deep integration with other Google products (e.g., Google tag manager, Adwords, Adsense,
webmaster tools) with a premium service for large enterprises (Google analytics 360 suite)
Make data from Salesforce available to Sitecore Experience Platform
Personalize based on Salesforce data
Create segments in Sitecore that combine data from Salesforce & Sitecore
Associate Sitecore visitor activity with a Salesforce campaign
Make data from Sitecore xDB available to Salesforce
Augment customer data with data from Sitecore xDB
Add data to Salesforce from Sitecore websites
Feature parity with Dynamics CRM connector
Make data from Salesforce available to Sitecore Experience Platform
Personalize based on Salesforce data
Create segments in Sitecore that combine data from Salesforce & Sitecore
Associate Sitecore visitor activity with a Salesforce campaign
Make data from Sitecore xDB available to Salesforce
Augment customer data with data from Sitecore xDB
Add data to Salesforce from Sitecore websites
Feature parity with Dynamics CRM connector