Digital Media Overview (Presentation) - What you need to get started in the Digital World

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Let’s get Digital….
A quick overview of the Digital Tools available to
your organization from your friends at Giddyup
Enterprises…
Webpage
Social
Presence Blogs
Henry Hansch III – 2012 www.Giddyup Enterprises.com H3@GiddyupEnterprises.com

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Overview
In this 4 part series we’re going to look at some of the vital places
where your organization will need a presence in the digital
world…
 Website
 Social
 Blog
 Presence
We have created a specific presentation for each topic, though
we will give you a quick overview in the pages to follow…

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You will need a place to call
your home on the internet
You will need to claim your piece of the internet
so others can find you and you can promote your
organization…
Webpage
Click here to for
the “Webpage”
Presentation…

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No excuses, you need a website!!
Simply put, you need a website so that customers, potential employees,
business partners and perhaps even investors can quickly and easily find
out more about your business and the products or services you have to
offer.

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The digital world is all about
building a community.
Here are some of the important social media
sites that you will want to have a presence on…
Social
Click here to for
the “Social”
Presentation…

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Social
 LinkedIn (Relationship Based)
 This is a business oriented social networking site which you can view as
an extension of a business meeting or conference.
 Facebook (Friend Based)
 This is a glimpse into the real you or your organizations more
personable side. It’s a constant conversation.
 Twitter
 This is social networking site that is similar to a cocktail party, you
interact with posts only up to 140 characters long. Great to follow trends
and find out what’s happening now.
 YouTube
 The world of videos and 2nd only to Google for user searches! This is a
great way to broadcast short videos promoting your organization or
providing useful information for your customers. Video is quickly
becoming the norm and you need to take advantage of it!!
 And many more being added everyday!!

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Share your thoughts and
build a community
Everyone has something to say and here’s your
chance to engage your stakeholders…
Blogs
Click here to for
the “Blog”
Presentation…

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Why blog?
Blogs have some truly unique characteristics as
a marketing tool such as….
• Blogs are an excellent tool to build
positive brand name recognition and
familiarity.
• Blogs provide content for your website
and other Social Media activities.
• Blogs allows you to humanize your
business.
• Search Engine Ranking benefits (You'll
get traffic from Google!!)
• Blogs Position You As An Expert!
• Educates your target market on what you
can offer them to make their world better.
• You'll get traffic from social networks.
• You'll keep up with changes in your
industry.
• You'll add “Calls to Action” & You'll
capture more leads.
• It’s free!!

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You need to make the most of
your Social Presence
Why not take advantage of the websites that are
already set up to spread the word….
Presence
Click here to for the
“Web Presence”
Presentation…

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Presence
There are already 100’s of sites which have been created to help
spread the word about your organization, now you just need to
make sure you’re utilizing them!!
• LinkedIn
• Facebook
• Twitter
• Google+
• YouTube
• Pinterest
• Yelp
• Google Places
• Yellow Pages Local
• Bing Places
• City Search
• Yahoo Local
• Merchant Circle
• Thumbtack
• Patch
• InsiderPages
• Twellow
• Instagram
• Gentlemint
• Judysbook
Most be places
Other important
places
The more places you’re listed, the more likely
you’ll be found!! And don’t forget, each of these
will help you get a higher listing in the search
engines….

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There are numerous ways to build your
online presence….
• Content Marketing
• Social Profiles
• Communities, Blogs & Forums
• Product Reviews & Interviews
• RSS Feeds (Real Simple
Syndication
• Press Releases
• Presentations
• Sharing articles and posts
• Signing up in National Directories
• Partnerships
• Local Directory Listings
• Researching competitors
• Guest Blog Posts & comments
• Webinars
• Whitepapers

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Click on any of the below to see the
full presentations…
 Social
 Presence
 Webpages
 Blog

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If you have any questions or would like some more information on
anything that we’ve discussed in this packet or in our
presentations, please don’t hesitate to contact us. And of course, if
you need a hand with your Digital Strategy, we’ll be happy to
assist you…
Cheers, Henry Hansch III
Email: h3@giddyupenterprises.com
Web: www.giddyupenterprises.com

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Overview
Digital Strategy
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Overview
Digital Tool Belt
Download
Overview
Social Media
Downloa
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Overview
Web Presence
Downloa
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Overview
Blogs -
WordPress
Download
Overview
Webpage
Setup
Downloa
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Giddyup Enterprises
“Creating ideas together, One Smile at a time!”
Whippany NJ, 07981
M: 973.428.1010
E: h3@giddyupenterprises.com
W: www.GiddyupEnterprises.com
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Newsletter
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Digital Media Overview (Presentation) - What you need to get started in the Digital World

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