If you have a business or a service to offer to people, you will need to have great about me page. This slide here will explain to you a step-by-step process of how you can create a professional about me page that force your audience to stick on your site longer and consider you as a go-to guy when it comes to your business.

2. Why You Need a Compelling
About Me Page
 You need to prove yourself to be
an authority in your industry
 It’s an opportunity to strike a conversation
and show your personality
 It will Inspire your readers to take action
with your ‘why’
 Your About Me page will help move the
needle up and to the right
 You will be able to close deals with ‘warm
leads’ searching for you

3. You need to prove yourself to
be an authority in your
industry
What is the number one reason you stick around on a website after your
first visit?
It’s trust.
You want to be assured that the blogger (or the website owner) knows
what he is talking about.
That he (or she) has a track record of adding value in the industry.
Once the trust is built, you’re much more likely to engage with the
organization or the individual.
So use the about page to craft a compelling brand image and increase
your website’s returning visitors.

4. It’s an opportunity to strike a
conversation and show your
personality
Once you’ve got them on your website, you want the visitors to hang around
longer.
Promote positivity as part of your personality.
Some of us are just plain rude when it comes to emails, and even daily
interactions at work.
You need to show your personality i.e. write in your conversation style on
your about page.
It’s easy, and you should be doing it.

5. It will Inspire your readers to
take action with your ‘why’
Why is your audience on your site? Are they there to be passive and just lurk.
Or are they there to be an actively engaged reader that learns along with you
and helps in creating a thriving community.
To dive deeper, you need to understand the science behind motivation.
It starts with the ‘why.’ Not the what or how.
The about page is the perfect place to share your vision for your community.
A persuasive value proposition will help you to get past the mere 1% of visitor
engagement on the internet.
On my about page, the reason Why I started this blog, and Why you are reading
it is because you want to start kicking life’s ass by starting and running your own
blog (and your future business).

6. Your About Me page will help
move the needle up and to
the right
Remember I told you that the about page is one of the most visited pages on
your website.
That means it is one of the most important pages for achieving your business
goals (more sales, readers, donations, etc.)
So how can you leverage a high traffic page on your website that people love to
visit?
By treating it as a landing page.
The visitors who just read about you have warmed up for your value offerings.
If you’ve got any products to share or a service to offer, then you can subtly
mention them.

7. You will be able to close
deals with ‘warm leads’
searching for you
A potential client loved your comment on a popular blog in your niche.
Now it’s your opportunity to close!
Remember why people might be going to your About page.
They may have watched a video of yours
They may have seen a great retweet, regram, or Liked post you put up on social
media
These people have only heard your name, were intrigued, and now want to
learn more about you.
This is your opportunity to sell them.
They will most likely find your about page in the search results. Then click on
your about page and read your life story.

8. Read the rest of this article
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