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Top 10 Marketing Trends that Will Rock 2015

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Top 10 Marketing Trends that Will Rock 2015. How do you get ahead of the competition here in 2015? How can you make sure that the competitors do not overtake you? Here are top 10 marketing trends that will rock 2015

Publicada em: Marketing
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Top 10 Marketing Trends that Will Rock 2015

  1. 1. www.SeoCustomer.com Top 10 Marketing Trends that will rock 2015
  2. 2. www.SeoCustomer.com Top 10 Marketing Trends that will rock 2015  how do you get ahead of the competition here in 2015?  How can you make sure that the competitors do not overtake you?  Here are top 10 marketing trends that will rock 2015
  3. 3. www.SeoCustomer.com Marketing Trend 1 All-in-One Marketing system
  4. 4. www.SeoCustomer.com All-in-One Marketing system  Use your knowledge about your customer – you know a lot allready – get an all-in-one marketing system !  You have customers in your CRM system – connect it to your email system and then you know their interests  And when they click your email – then you know their IP – so next time a customer visits your website – you know when and what they like  It’s time to create personal website…  Use automatic email marketing to send personalized targeted messages
  5. 5. www.SeoCustomer.com Marketing Trend 2 Personalization
  6. 6. www.SeoCustomer.com Marketing will shift from globalization to personalization  Personalization delivers targeted and relevant content to visitors  Personalize email campaigns  Vary content based on detected visitor segment  Sort products for segments  Show or hide content for specific segments  Change layout or design based on segment
  7. 7. www.SeoCustomer.com Marketing Trend 3 Integrated Email Marketing
  8. 8. www.SeoCustomer.com Integrated Email Marketing and Marketing Automation  Page based emails means possibility to reuse content and products offer  Personalized emails – not in segments  Define dynamic segments of recipients as alternative to lists  Split test two versions of your email always  Extended reporting and analytics of links and recipient action (and use it more then today)  Delivery using authorized mail servers like SendGrid to avoid spam trapping  And yes email marketing is still working in 2015
  9. 9. www.SeoCustomer.com Marketing Trend 4 Rename Marketing to Business
  10. 10. www.SeoCustomer.com Rename Marketing to Business  Scale your business with faster order to cash handling  Eliminate manual work and risk for inconsistent data  Reuse existing business logic from your ERP system  Optimize your whole supply chain flow with integration  Marketing is not about marketing or sale – it’s about your business – so rename your “marketing department” to “business department”
  11. 11. www.SeoCustomer.com Marketing Trend 5 Show me the money
  12. 12. www.SeoCustomer.com Show me the money  Focus away from traffic to leads  Focus on ROI – measure everything you can  Not all traffic is good – I want 10 leads and not 1.000.000 visitors who don’t buy  Optimize your SEO for leads not traffic  Optimize your adwords for goals not traffic  Follow the money
  13. 13. www.SeoCustomer.com Marketing Trend 6 Lead Generation focus
  14. 14. www.SeoCustomer.com Lead Generation not traffic  Turn anonymous visitors into identified visitors with the lead tool  Build landing pages with compelling web forms and call to actions  Boost relevant traffic from SEO with built in keyword analysis tool  Publish to Social Media and generate valuable traffic
  15. 15. www.SeoCustomer.com Marketing Trend 7 Omni-channels
  16. 16. www.SeoCustomer.com Omni-channels  Physical and digital channels will be woven together so that the customer does not have to distinguish between channels.  Ecommerce winners will be those retailers who deliver a compelling shopping experience in all channels – and particularly for products with ‘physical connection’.  Recreate the experience of a physical store on the web
  17. 17. www.SeoCustomer.com Marketing Trend 8 Transparency
  18. 18. www.SeoCustomer.com Transparency will become the most important tool of marketing  Consumers are going to continue to exert power and influence  You can’t hide bad stories – be open  The new word of mouth – read Social Media – is here to stay
  19. 19. www.SeoCustomer.com Marketing Trend 9 SEO and Social Signals
  20. 20. www.SeoCustomer.com SEO and Social Signals Will Become Even More Intertwined  Social signals will become increasingly important for the organic search ranking  The more people are sharing a piece of content, the higher quality it’s likely to be and therefor it will get a higher position.  Social shares serve as a stamp of approval (read trust signal)
  21. 21. www.SeoCustomer.com Marketing Trend 10 Marketing Automation
  22. 22. www.SeoCustomer.com Marketing Automation is the new black  Marketing automation has a focus on moving leads from the top of the marketing funnel through to becoming sales- ready leads at the bottom of the funnel.  Prospects are scored, based on their activities, and then presented drip campaign messaging via email and social channels, thus nurturing them from first interest through to sale.  Marketing Automation involves multiple areas of marketing and is really the marriage of email marketing technology coupled with a structured sales process.
  23. 23. www.SeoCustomer.com Top 10 Marketing Trends that will rock 2015 Personalization Integrated Email Marketing All-in-One marketing system Rename Marketing to Business Show me the money Lead Generation focus Omni-channels Transparency SEO and Social Signals Marketing Automation

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