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Book publishing strategy presentation

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Presentation made around this media displayed half at the beginning of the presentation, half at the end: "The Future of Publishing - created by DK (UK)" Penguin Group USA Youtube Channel: http://www.youtube.com/watch?v=Weq_sHxghcg

  • Presentation made around this media displayed half at the beginning of the presentation, half at the end: The Future of Publishing - created by DK (UK) Penguin Group USA Youtube Channel http://www.youtube.com/watch?v=Weq_sHxghcg
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Book publishing strategy presentation

  1. 1. Book Publishing The Ebook Revolution – Case of a Traditional Publisher Penguin Group IMBA section N4 – Group B
  2. 2. Prologue <ul><li>The question : </li></ul><ul><ul><li>How is a book perceived by the younger generations? </li></ul></ul><ul><ul><li>How is technology enabling these shifts? </li></ul></ul>
  3. 3. Table of Contents <ul><li>Chapter 1 Traditional Ballet </li></ul><ul><li>Chapter 2 Traditional Model </li></ul><ul><li>Chapter 3 Agent Ebook </li></ul><ul><li>Chapter 4 Ebook Outlook </li></ul><ul><li>Chapter 5 Penguin Group </li></ul><ul><li>Chapter 6 Strategy Game </li></ul><ul><li>Chapter 7 How? </li></ul><ul><li>Chapter 8 Conclusion </li></ul>
  4. 4. 1. Traditional Ballet <ul><li>Benefits: </li></ul><ul><ul><li>- Expertise </li></ul></ul><ul><ul><li>- Support </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><li>Weaknesses: </li></ul><ul><ul><li>- Long Cycle Time </li></ul></ul><ul><ul><li>- High Fixed Cost </li></ul></ul><ul><ul><li>- Out Of Fashion </li></ul></ul>
  5. 5. 2. Traditional Model Product Customers Channels Advertising Printing & Supply Inventory Management Price Discrimination Word of Mouth Face to Face Coverage Reduce Risk
  6. 6. 3. Agent Ebook
  7. 7. 4. Ebooks Outlook <ul><li>Benefits: </li></ul><ul><ul><li>Offers broader distribution channels </li></ul></ul><ul><ul><li>Cheaper overall costs </li></ul></ul><ul><ul><li>Larger Supply </li></ul></ul><ul><ul><li>Reduce fixed costs </li></ul></ul><ul><li>Weaknesses: </li></ul><ul><ul><li>No regulations: Copyright and piracy </li></ul></ul><ul><ul><li>Overflow of supply </li></ul></ul><ul><ul><li>How to manage incentives and royalties to authors </li></ul></ul>
  8. 8. 5. Penguin Group Pearson PLC Pearson Education FT Group Penguin Group Source: http://www.pearson.com/about-us/consumer-publishing/performance-2009/ Millons of Pounds 2009 2008 Growth Sales 1,002 903 11% Adjusted operating profit 84 93 -10%
  9. 9. 6. Strategy Game for Penguin Suppliers Industry Customers Impact on the standard industry Be a quarterback of the industry to expand the customer base
  10. 10. 7. How? Product Customers Channels Advertising Freemium online offer Active CRM Online community & recommendations Easier segment targeting Piracy?? Dual channel: traditionnal & digital Although I did enjoy to my degree the extent of entrepreneurship in the setting up of creativity and ideas, I have to point out that we focused a lot on VCs. On this side, we are not in the US or any look alike countires, well yes, Europe s got its specifities believe it or not, strength and weaknesses, we ve been repeated a lot that there is no a comparable place for investments within Europe. I still don t buy that entrepreneurship is less valued and more difficult in europe compared to the US, sustainability and control feedbacks are better valued here and yes we start to have VC and other investments, but one entrepreneurship person should understand that you have to adapt to the environment you are in. Europe is far more administrative in a good and a bad sense, and during this course i ve slightly been given valuable insights on these view, understanding the protocol behind chamber of commerce to create your company would be a first requirement.
  11. 11. 8. Conclusion <ul><li>Customers have changed and the industry needs to follow. </li></ul><ul><li>It is where the industry is going. Remember the questions at the beginning, Is this ground for answers ? </li></ul>
  12. 12. Questions