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ADRIÁN - S. GERENCIAL GUILIANA.pptx

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ADRIÁN - S. GERENCIAL GUILIANA.pptx

  1. 1. esun permite facilitaalos forma INSTRUMENTO IDENTIFICA YEVALUA ESTRATEGAS HERRAMIENTAS ANÁLISIS PESTEL Diagnóstico Estra tégico Aspectos Externo s Formulación Estr ategias Evaluar el Entorn o
  2. 2. IDENTIFICA Entorno General Entorno Específico PRESENTE FUTURO ¿POR QUÉ ES IMPORTANTE? Identificar OPORTUNIDADES AMENAZAS ESTRATEGIAS
  3. 3. ¿PARA QUÉ SIRVE LA MATRIZ EFE? 1 2 3 4 Aspectos influyentes par a la toma de decisiones 5 Fuerzas de Porter Conocer cuáles serán las Oportunidades y Amenazas. Su finalidad es crear una lista de Opo rtunidades y Amenaza s.
  4. 4. MICHAEL PORTER Es uno de los mayores pensadores del mundo en gestión y competitividad, es considerado el padre de la estrategia empresarial moderna. El poder e influencia del cliente (mercado objetivo) Poder del proveedor (stakeholders) Los nuevos competidores entrantes (saturación del mercado) La amenaza que generan los productos sustitutivos La naturaleza de la rivalidad
  5. 5. 05 1 2 3 Lo que ha sucedido en el pasado Observar lo que está pasando en el momento presente Visualizar lo que se aspira para el futuro OPORTUNI DADES AMENAZA S FORTALEZ AS DEBILIDA DES EXTERNO INTERNO
  6. 6. Company Annual Business Report
  7. 7. Type somethi ng here Part 1
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  29. 29. Loading… 100% Thanks for listening… Company Annual Business Report

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