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Lessons learned from the protection of Gruyère cheese (Switzerland) Tobias Eisenring Research Institute of Organic Agriculture (FiBL) Kyiv, August 27, 2011
Swiss PDOs and PGIs
‘ Le Gruyère’ - a very old product ! ,[object Object],[object Object],[object Object],[object Object]
Important changes in the 1990s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gruyère ‘Declaration’ (1992) ,[object Object],[object Object],[object Object],Need for a strong professional organisation enforcing the declaration and promoting Gruyère cheese from the specified region.
Gruyère Association (1997) Board (13 members): 4 milk producers + 4 cheese makers + 4 cheese refiners + 1 president Assembly of Delegates (50 members): 20 milk producers + 20 cheese makers + 10 cheese refiners Directorate: Director and hired staff (specialists, administration) 2’300 milk producers, 176 cheese makers, 52 mountain cheese makers, 9 cheese refineries
Tasks of the Directorate ,[object Object],[object Object],[object Object],[object Object]
Gruyère PDO (2001) ,[object Object],[object Object],[object Object],[object Object],Need for a larger protection to better promote export
EU Recognition for Swiss PDOs (2010) ,[object Object],[object Object],[object Object],Gruyère Association still faces different challenges to boost (Swiss) Gruyère PDO!
Challenge 1 – Optimal inclusion of ‘Tradition’ ,[object Object],[object Object],[object Object]
Challenge 2 – Create ‘Collective Advantages’ ,[object Object],[object Object],[object Object]
Challenge 3 – Optimal brand management ,[object Object],[object Object],[object Object]
Thank you Et bon appétit !

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Tobias heifer workshop_110824_eng

  • 1. Lessons learned from the protection of Gruyère cheese (Switzerland) Tobias Eisenring Research Institute of Organic Agriculture (FiBL) Kyiv, August 27, 2011
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  • 6. Gruyère Association (1997) Board (13 members): 4 milk producers + 4 cheese makers + 4 cheese refiners + 1 president Assembly of Delegates (50 members): 20 milk producers + 20 cheese makers + 10 cheese refiners Directorate: Director and hired staff (specialists, administration) 2’300 milk producers, 176 cheese makers, 52 mountain cheese makers, 9 cheese refineries
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  • 13. Thank you Et bon appétit !