Here are 63 Content Marketing Predictions for 2014 made by 24 content marketing experts.

1. Content Marketing
Forecasts 2014
63 Predictions From 24 Experts
Heidi Cohen
Actionable Marketing Guide
http://HeidiCohen.com
Source: http://HeidiCohen.com/?p=21476

2. Background
• With its explosion in 2013, content marketing
is part of almost every marketer’s 2014 plans.
• For marketers, the challenge is ensuring that
every piece of content is effectively presented
and distributed to give to reach its maximum
relevant audience encouraging them to take at
least an initial step towards purchase.
• Here are 63 Content Marketing Predictions for
2014 made by 24 content marketing experts.
Source: http://HeidiCohen.com/?p=21476
© 2014 – Heidi Cohen – Actionable Marketing Guide

3. Content marketing will continue to grow
and, much like social media, will become
a distinct and unique part of a company’s
overall marketing plans.
Lindsay Bell – Arment Dietrich, Inc.
Source: http://HeidiCohen.com/?p=21476
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© 2014 – Heidi Cohen – Actionable Marketing Guide

4. Video will become the be-all/end-all
of eyeball reaching in 2014.
Lindsay Bell – Arment Dietrich, Inc.
Source: http://HeidiCohen.com/?p=21476
Photo credit: http://www.flickr.com/photos/garryknight/6667784953/6/ via Garry Knight
© 2014 – Heidi Cohen – Actionable Marketing Guide

5. Large-form experiential campaigns
will become even more important.
Lindsay Bell – Arment Dietrich, Inc.
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/62681247@N00/6984961076/ via Queralt jqmj
© 2014 – Heidi Cohen – Actionable Marketing Guide

6. Content marketing will continue to be
a focus.
Connie Benson - Dell
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/29233640@N07/5656481114/
© 2014 – Heidi Cohen – Actionable Marketing Guide

7. More marketers will realize that they
need to move beyond publishing in
order for their content marketing
efforts to be effective.
Connie Benson - Dell
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/gastev/360505392/ via Gustev
© 2014 – Heidi Cohen – Actionable Marketing Guide

8. Companies will need technology that
bridges silos and facilitates collaboration
across content ideation, creation and
publication.
Connie Benson - Dell
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/strocchi/1451285663// via Strocchi
© 2014 – Heidi Cohen – Actionable Marketing Guide

9. Trojan Horses.
Jonah Berger - Wharton Professor; author of
Contagious:Why Things Catch On
Source: http://HeidiCohen.com/?p=21476
Photo http://www.flickr.com/photos/75001512@N00/391571638/ via JoelK75
© 2014 – Heidi Cohen – Actionable Marketing Guide

10. Brands start creating more
personalized responses to consumers
David Berkowitz - MRY
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/woodysworld1778/1209431859/ via Woody1778a
© 2014 – Heidi Cohen – Actionable Marketing Guide

11. Community managers either embrace
content optimization tools that predict
what kinds of content will perform best
and when to post it, or find themselves in
less demand.
David Berkowitz - MRY
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/sanspoint/168185832/
© 2014 – Heidi Cohen – Actionable Marketing Guide

12. Increasingly, marketers stop referring
to content marketing and just refer to
it as marketing…
David Berkowitz - MRY
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/43927551@N03/4881619799/
© 2014 – Heidi Cohen – Actionable Marketing Guide

13. Customer-centricity is a key cultural
theme for content marketing in 2014.
Michael Brenner – SAP B2B Insider
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/philandpam/1485578432/ via Phil and Pam
© 2014 – Heidi Cohen – Actionable Marketing Guide

14. Brands will begin to form real
newsrooms
Michael Brenner – SAP B2B Insider
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/maiakinfo/5640066385/
© 2014 – Heidi Cohen – Actionable Marketing Guide

15. Visual storytelling will become the
next battleground for content
marketing
Michael Brenner – SAP B2B Insider
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/normalityrelief/3224721382/
© 2014 – Heidi Cohen – Actionable Marketing Guide

16. There will be new thresholds for
content marketing quality and
quantity.
Lisa Buyer – Author of Social PR Secrets
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/ceaman/2612134461/ via moufle
© 2014 – Heidi Cohen – Actionable Marketing Guide

17. Company online newsrooms will
become a function of marketers versus
just PR departments.
Lisa Buyer – Author of Social PR Secrets
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/victoriapeckham/261126382/ via Victoria Peckham
© 2014 – Heidi Cohen – Actionable Marketing Guide

18. Content marketing will become less of
a buzzword and more of a way of life.
Lisa Buyer – Author of Social PR Secrets
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/iamtreesha/7894625598// via Treesha Duncan
© 2014 – Heidi Cohen – Actionable Marketing Guide

19. Global and local are where my mind is
focused.
C.C. Chapman – YSN; author of Amazing Things Will Happen
co-author of Content Rules
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/40883475@N00/8920503023/ via Hanumann
© 2014 – Heidi Cohen – Actionable Marketing Guide

20. The hiring of international community
managers, storytellers and more.
C.C. Chapman – YSN; author of Amazing Things Will Happen
co-author of Content Rules
Source: http://HeidiCohen.com/?p=21476
Photo credit www.buddhafield.com/budffest.html via http://www.flickr.com/photos/90664717@N00/2687301102/
© 2014 – Heidi Cohen – Actionable Marketing Guide

21. Google will fully roll out author rank.
Ian Cleary – Razor Social
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/onesmallworld/9914964194/
© 2014 – Heidi Cohen – Actionable Marketing Guide

22. It will become increasingly difficult to
attract an audience to your content as
more people produce content so
promotion of your content will be key.
Ian Cleary – Razor Social
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/joncandy/4917648486/ via Jon Candy
© 2014 – Heidi Cohen – Actionable Marketing Guide

23. A content marketing strategy will be
seen as important as a digital
marketing strategy.
Ian Cleary – Razor Social
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/mikecogh/1039271534/ via Mike Cogh
© 2014 – Heidi Cohen – Actionable Marketing Guide

24. Think high value content.
Heidi Cohen – Actionable Marketing Guide
Source: http://HeidiCohen.com/?p=21476
Image: http://HeidiCohen.com via Heidi Cohen
© 2014 – Heidi Cohen – Actionable Marketing Guide

25. Content presentation and packaging is
increasingly necessary to break
through and attract an audience.
Heidi Cohen – Actionable Marketing Guide
Source: http://HeidiCohen.com/?p=21476
Photo credit public-photo.net/household/packaging-tape-brown-parcel-tape/
via http://www.flickr.com/photos/28958738@N06/4817475710/ © 2014 – Heidi Cohen – Actionable Marketing Guide

26. Content distribution matters.
Heidi Cohen – Actionable Marketing Guide
Source: http://HeidiCohen.com/?p=21476
Photo http://www.flickr.com/photos/sfj/3137873/ via I Morpheus
© 2014 – Heidi Cohen – Actionable Marketing Guide

27. There will be a march toward content
quality and a step away from quantity
for many marketers
Andy Crestodina – Orbit Media; author of Content Chemistry
Source: http://HeidiCohen.com/?p=21476
Photo credit: http://www.flickr.com/photos/wwarby/7127580211/ via W Warby
© 2014 – Heidi Cohen – Actionable Marketing Guide

28. There will be a surge of podcasts and
other high production value content.
Andy Crestodina – Orbit Media; author of Content Chemistry
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/hetstyle/6877702965/
© 2014 – Heidi Cohen – Actionable Marketing Guide

29. Records will be set in attendance of
live events.
Andy Crestodina – Orbit Media; author of Content Chemistry
Source: http://HeidiCohen.com/?p=21476
Photo credit: http://www.flickr.com/photos/joncandy/4602711226/ via Jon Candy
© 2014 – Heidi Cohen – Actionable Marketing Guide

30. Belts loosen... even more for content
marketing.
Pawan Deshpande - Curata
Source: http://HeidiCohen.com/?p=21476
Photo credit www.menswear-market.com
© 2014 – Heidi Cohen – Actionable Marketing Guide

31. As more marketers jump on board
with content marketing, there’ll be a
greater need to differentiate from
each other.
Pawan Deshpande - Curata
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/mikeporterinmd/4741227132/
© 2014 – Heidi Cohen – Actionable Marketing Guide

32. Brand properties go mainstream
Pawan Deshpande - Curata
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/epsos/5591761716// via epSos.de
© 2014 – Heidi Cohen – Actionable Marketing Guide

33. Quality content is the clarion call.
Ric Dragon – Dragon Search; author of Social Marketology.
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/faceme/7566910740/
© 2014 – Heidi Cohen – Actionable Marketing Guide

34. DEEP investment in content is
something we're going to see more of
Ric Dragon – Dragon Search; author of Social Marketology.
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/12453467@N00/2577562460/ via tata_aka_T
© 2014 – Heidi Cohen – Actionable Marketing Guide

35. Brands are going to embrace the
notion of passion-based marketing.
Ric Dragon – Dragon Search; author of Social Marketology.
Source: http://HeidiCohen.com/?p=21476
Photocredit: http://www.flickr.com/photos/ralphandjenny/7161251042/
© 2014 – Heidi Cohen – Actionable Marketing Guide

36. You need to produce content that sets
you apart from the crowd
Emeric Ernoult – Agora Pulse
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/pdbreen/3398012211/ via Copyright 2009 Patrick Breen
© 2014 – Heidi Cohen – Actionable Marketing Guide

37. The two keywords for content
marketing success in 2014 will be
niche and data.
Emeric Ernoult – Agora Pulse
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/qthomasbower/3563420741/
© 2014 – Heidi Cohen – Actionable Marketing Guide

38. Transparency and being open and
personal will become more and more
the norm.
Emeric Ernoult – Agora Pulse
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/wwarby/11683016474/
© 2014 – Heidi Cohen – Actionable Marketing Guide

39. Brands sweat the small stuff, which (it
turns out!) is the big stuff.
Ann Handley – Marketing Profs; co-author of Content Rules
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/_lev_/489837674/
© 2014 – Heidi Cohen – Actionable Marketing Guide

40. Businesses using content marketing as
part of their overall online strategy will
have to ramp up the quality in 2014
Kristi Hines – Blog Post Promotion
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/neilt/5933093/
© 2014 – Heidi Cohen – Actionable Marketing Guide

41. As businesses start to invest in higher
quality content, they will also see more
of a need to promote it effectively.
Kristi Hines – Blog Post Promotion
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/kouchi/151196377/
© 2014 – Heidi Cohen – Actionable Marketing Guide

42. Another thing that will be big in 2014 is
Google Authorship / Author Rank
Kristi Hines – Blog Post Promotion
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/joshmcmillan/1410170675/
© 2014 – Heidi Cohen – Actionable Marketing Guide

43. Marketers will go more visual and
short.
Kelly Hungerford – Paper.li
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/evilerin/3093851614/ via Evil Erin
© 2014 – Heidi Cohen – Actionable Marketing Guide

44. Higher demand for long-reads and
long-form writers.
Kelly Hungerford – Paper.li
Source: http://HeidiCohen.com/?p=21476
Photo credit htthttp://www.flickr.com/photos/yourdon/2708660678/ via Ed Yourdon
© 2014 – Heidi Cohen – Actionable Marketing Guide

45. Marketers will co-create with their
communities.
Kelly Hungerford – Paper.li
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/nikonvscanon/3267138841/
© 2014 – Heidi Cohen – Actionable Marketing Guide

46. More collaboration / more
amplification / more automation. .
Nick Kellet – List.ly
Source: http://HeidiCohen.com/?p=21476
Photo credit http://HeidiCohen.com/ via Heidi Cohen
© 2014 – Heidi Cohen – Actionable Marketing Guide

47. Collaborative content is on the rise.
Nick Kellet – List.ly
Source: http://HeidiCohen.com/?p=21476
Photo credit: http://HeidiCohen.com via Heidi Cohen
© 2014 – Heidi Cohen – Actionable Marketing Guide

48. Better content metrics and more
content granularity.
Nick Kellet – List.ly
Source: http://HeidiCohen.com/?p=21476
Photo credit: http://www.flickr.com/photos/aussiegall/286709039/
© 2014 – Heidi Cohen – Actionable Marketing Guide

49. LinkedIn will become far and away the
most important platform.
Dave Kerpen - Likeable Media; author of Likeable Business
Likeable Social Media.
Source: http://HeidiCohen.com/?p=21476
Photo http://www.flickr.com/photos/smi23le/4613341564/
© 2014 – Heidi Cohen – Actionable Marketing Guide

50. There will be a big investment in
mobile websites
Arnie Kuenn of Vertical Measures; author of Accelerate.
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/wonderlane/4284011682/
© 2014 – Heidi Cohen – Actionable Marketing Guide

51. We will see more regulations around
native advertising.
Arnie Kuenn of Vertical Measures; author of Accelerate.
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/thegreengirl/426147751/ via Green Melinda
© 2014 – Heidi Cohen – Actionable Marketing Guide

52. We will see 108 more predictions that
SEO is dead.
Arnie Kuenn of Vertical Measures; author of Accelerate.
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/garryknight/3650151941/ via Garry Knight
© 2014 – Heidi Cohen – Actionable Marketing Guide

53. Google Hummingbird will give digital
marketers a much greater appreciation
of good content marketers
Rob Peterson – Barn Raisers; contributor to
Strategic Digital Marketing
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/zabdiel/3028620509/ via Ann Cam
© 2014 – Heidi Cohen – Actionable Marketing Guide

54. Shorter, quality content will be in
demand
Rob Peterson – Barn Raiser; contributor to
Strategic Digital Marketing
Source: http://HeidiCohen.com/?p=21476
Photo http://www.flickr.com/photos/mandarina94/6318249059/
© 2014 – Heidi Cohen – Actionable Marketing Guide

55. The more screens, the better
Rob Peterson – Barn Raisers; contributor to
Strategic Digital Marketing
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/dvanzuijlekom/8060015821/
© 2014 – Heidi Cohen – Actionable Marketing Guide

56. In 2014, we will start to see mid-sized
and large brands start to purchase
traditional media companies and blogging
sites that target their customers.
Joe Pulizzi – Content Marketing Institute; author of Epic
Content, Managing Content Marketing Get Content Get Customers.
Source: http://HeidiCohen.com/?p=21476
Photo credit http://HeidiCohen.com via Heidi Cohen
© 2014 – Heidi Cohen – Actionable Marketing Guide

57. There will be a number of content
marketing is dead articles that flood the
scene.
Joe Pulizzi – Content Marketing Institute; author of Epic
Content, Managing Content Marketing Get Content Get Customers.
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/rhysasplundh/4768680351/ via Rhys Asplundh
© 2014 – Heidi Cohen – Actionable Marketing Guide

58. B2B companies will move away from
the static ebook and focus more on
storytelling.
Dayna Rothman – Marketo; author of Lead Generation for Dummies
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/justin/11733580/
© 2014 – Heidi Cohen – Actionable Marketing Guide

59. 3D printing will move content
marketing to the next level.
Dayna Rothman – Marketo; author of Lead Generation for Dummies
Source: http://HeidiCohen.com/?p=21476
Photo http://www.flickr.com/photos/creative_tools/8592837554/ via Creative Tools
© 2014 – Heidi Cohen – Actionable Marketing Guide

60. The Chief Content Officer (CCO) will
become an increasingly important
marketing hire.
Dayna Rothman – Marketo; author of Lead Generation for Dummies
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/teegardin/6150427712/ via www.SeniorLiving.Org
© 2014 – Heidi Cohen – Actionable Marketing Guide

61. Paid social becomes truly mainstream.
Neal Schaffer - Author of Maximize Your Social
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/nayukim/5704436996/
© 2014 – Heidi Cohen – Actionable Marketing Guide

62. Companies will place more emphasis on
content creation
Neal Schaffer - Author of Maximize Your Social
Source: http://HeidiCohen.com/?p=21476
Photo http://www.flickr.com/photos/48424574@N07/5341452059/
© 2014 – Heidi Cohen – Actionable Marketing Guide

63. The emergence of visual social media
marketing will affect social networks in
2014.
Neal Schaffer - Author of Maximize Your Social
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/zigazou76/5535071771/
© 2014 – Heidi Cohen – Actionable Marketing Guide

64. Podcasting will continue to grow
substantially
Mike Stelzner - Social Media Examiner
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/imurphy/16591189/ via YTang3
© 2014 – Heidi Cohen – Actionable Marketing Guide

65. Content marketing grows up.
Tommy Walker – Online Marketing Strategist
Source: http://HeidiCohen.com/?p=21476
Photo credit http://www.flickr.com/photos/emeryjl/1577697374/
© 2014 – Heidi Cohen – Actionable Marketing Guide

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