Presentation created for ASTRA {American Specialty Toy Retailer Association} to discuss integrating visual content into social media strategy.

1. Maximizing Social Influence
Focusing on the Image through Visual Content

2. store displays
Logo print media
Visual Content is Story Telling. How will you tell your brand’s story?

3. Don’t just tell me.
SHOW ME.

4. Know Your Voice. Know Your Audience. Translate into Aesthetics.
create
curate
and

5. “TIMELINE” Stories
Visual
content
social
“Interest” STORIES
Strategy

6. Twitter

7. Profile
image
header
image
INTRO TEXT
media
gallery branded
hashtag
VISUAL ANATOMY OF A TWITTER PAGE.

8. background

9. Profile
image
81 px by 81 px
Header image
520 px by 260 px
1200 by 600 resolution
background 1600 px by 1200 px
under 200K
image
Optimizing Images for Twitter.

10. facebook

11. header
image
Profile
image
buttons/
apps
VISUAL ANATOMY OF A facebook brand PAGE.

12. Cover Image
851px by 315px Profile
JGP or PNG
less than 100 KB
image
160 px by 160 px
don’t scale to fit
TIMELINE
CONTENT
buttons
960 px by 960 px
resized to 403 px in
111 px by 74px timeline view
Optimizing Images for Facebook.

13. COLLAGE
humanize
profile
image
integration

14. fans/
customers
space
logo
placement

15. 2013 facebook
timeline redesign
source: insidefacebook.com

16. instagram

17. cover comprised of
instagram images
intro
Profile
text
image
recent
images
VISUAL ANATOMY OF An instagram brand page

18. pinterest

19. Profile image
INTRO TEXT
image
board
VISUAL ANATOMY OF A pinterest brand PAGE.

20. Optimizing
Images for
Pinterest
source: mashable

21. Behind the Scenes Creative Product Shots Locale/Community
Quotes/Memes Business Culture/Theme Customers {ask permission}
Visual Content Ideas

22. ... and there is always humor.

23. smart
phone
photo
tips

24. Smart
Phone Photo Tips
Use
Natural
Light.
Play
with
texture.
image: the house of smiths

25. Smart
Phone Photo Tips
CHEAT. It’s ok.
DIY Product Set-Up.
Source: byourownblog.blogspot.com

26. Smart
Phone Photo Tips
Crop, don’t zoom.
image: digital crave

27. Smart
Phone Photo Tips
app: instagram
Fake blur?
Use sparingly.
image: janelle diamond

28. Smart
Phone Photo Tips
app: afterlight
Edit first. Then filter.
{or don’t filter}
image: simply pure photo

29. Smart
Phone Photo Tips
Forget the flash.
image: gizmodo

30. Smart
Phone Photo Tips
Clean your lens.
image: maclife

31. Smart
Phone Photo Tips
app: afterglow
Change perspective.
Shoot from the hip.
image: flickr

32. Smart
Phone Photo Tips
Use good
composition.
image: lifehacker.com

33. Smart
Phone Photo Tips
Did you tap? Tap on
the image to focus it.
image: lifehacker.com

34. Smart
Phone Photo Tips
app: ditpic
Use an app to tell a
multi-photo story
image: coolprogeny.com

35. Next webinar
getting to local: engaging your
local audience through social
media
august 2013

36. thanks!
Heather Walsh
The Weisse Group, LLC
www.weissegroup.com
heather@weissegroup.com