Ideas for nonprofits to use when jumping into Snapchat or if they should even bother to do so. It is a social media platform that is tricky to use for fundraising but could be a great tool for special events and donor relations. Snapchat it popular with kids, high school and college students, and young adults (for now.

1. Snapchat & Nonprofits 101
SHOULD MY NONPROFIT JUMP INTO IT?
HEATHER R. COREY, CFRE @HRCOREY

2. What is Snapchat?
 Snapchat is a photo- and video-messaging app (mobile only). It
launched in 2011.
 Snapchat is unique in that all photos and videos only last a brief
amount of time before they disappear forever (UP TO 10 SECONDS).
 You can take a screenshot of snaps to save them in picture form.
 As of May 2014, the app's users were sending 700 million snaps a day.
 Snapchat is mostly a hit among teenagers and young adults. STUDY:
77% of college students use Snapchat DAILY.
 Snapchat used by a lot of Viners.

3. Snapchat lingo
 Snapchatters: Snapchat users
 Snaps: Photos or videos taken via Snapchat (you can send a snap to a snapchatter,
but it can only be viewed by the recipient for one to 10 seconds before it disappears
forever)
 Snapback: A reply to a snap
 Story: A snap you can broadcast to followers (recipients can view it an unlimited
amount of times in 24 hours)
 Scores: The total number of snaps you have sent and received (appears next to your
name in friends' contact lists and vice versa)
 Chat: A feature that lets you privately/directly message friends
 Here: A feature that lets you start a live video chat within a direct message

5. How do people find my Nonprofit
- User name
- List snapchat logo on
print materials and in
social media
- Snapcodes aka a
snapchat QR code
(users scan or snap a
photo on Snapchat)

6. Branding with
Snapchat
- Geofilters
(customized,
designated dates)
- Using hashtags in
snaps
- Redirect twitter
users to snapchat
for interactive
videos and image
NPR’s snapcode

7. Engagement
with Snapchat

8. Engagement with Snapchat
- Add messages directly on
the photos and videos
- You can draw, add various
filters already provided

9. Engagement Example: dosomething.org

10. What does Engagement look like
- Go Behind the Scenes: an event, a program or service
- Highlight a donor or volunteer for the day
- Have a client, student, volunteer or staff member take over snapchat for
the day/week
- Pre-event promotional pieces (videos, photos, geofilters)
- Instant donor thank you snaps
- Mobile offers… use a code for a discount for an event
- SUCH AS… Story telling, #GivingTuesday, #GiveLocal day, crowdfunding
campaigns, galas, walkathons, advocacy days, volunteer appreciation,
holiday events, graduations, VIP involvement, innovative activities…

11. Engagement on Snapchat

12. Things to Measure
on Snapchat
- Friends
- Snapchat Score
- When, who and how
many snaps are being
viewed or saved
- Reference on other social
media
NOTE: Snapchat does not
keep record of interactions
the same way as Facebook
or Twitter.

13. Is Snapchat for my nonprofit?
- Serious about social media
- Remember: Users are typically 15 – 33 years
- It’s easy to do BUT has to be done regularly (snaps only last
24 hours). DO YOU HAVE THE TIME and RESOURCES?
- Do you have the stories, purpose and activities to be active
and engaged? Ongoing messaging…

14. Eastern Kentucky University – Username: ekustories
University of Washington – Username: uwstudentlife
Eastern Washington University – Username: ewuathletics
Wichita State -Username: goshockers
University of Kansas -Username: jayhawks
Liberty University – Username: sparkyflames
University of Houston – Username: uhouston
University of New Hampshire -Username: UNHStudents
West Virginia University – Username: westvirginiau
Kent State University – Username: KentStateU
Before you say yes to Snapchat for my
organization…

15. Heather Corey
hRcorey@gmail.com
Twitter: @hRcorey
Snapcaht: @hRcorey
Instagram: @imhrc