11. Social Brands 100 Data Score:
Observable markers overview All @brand mentions
Retweets
Brand post engagement
Mentions of third party @accounts by @brand
Fan post: Brand post ratio
Timeliness of response
Fan post engagement
Fan posts interacted with by brand
Average views per video
Average comments per video
Blog usage
Comment to post ratio
Tips done
Outpost links
Outpost link visibility
+1s per post
Shares per post
Posts per thread
Comments per post