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Dr Jonathan Hassell

Chair, BSI IST/45

eAccess-11 plenary
28th June 2011
            © jonathanhassell@yahoo.co.uk
© jonathanhassell@yahoo.co.uk
Don t take my word for it… take Gartner s…
(source: http://www.gartner.com/it/page.jsp?id=1454221 )
                                                           © jonathanhassell@yahoo.co.uk
Starting with what they missed…
Your audience is missing...
Internet use in the UK




     67% 42%
   of the general population have                     of disabled people have
        ever used the internet                            used the internet




                           Sources: EEDP (2008) and ONS (2007)
                                                                   © jonathanhassell@yahoo.co.uk
Why? – complexity
1.  an Assistive Technology or OS/browser setting/tool to exist to make
    the site accessible
      •     often they don t (e.g. text to sign language, text to Easy Read )
2.  and expects web users to:
      a.    be aware that an Assistive Technology or OS/browser setting/tool exists
            for their need
              •     (even with sites like BBC My Web My Way to point the way)
                    most are not
      b.    are able to afford that technology
              •     most are C2DE so have difficulty affording expensive techs
      c.    are able to work out how to install it
              •     most are not technical (don t know what a browser is)
                    and scared of downloads
      d.    are able to work out how to use it
              •    most are unconfident
      e.    are able to use it to access online content
              •    thus… most never get this far, even if the site is WCAG AAA

•    … and to do this for every device they use
                                                                                      © jonathanhassell@yahoo.co.uk
Mobile is here… and taking over…




                                   © jonathanhassell@yahoo.co.uk
Tablets just make it more so…
                                © jonathanhassell@yahoo.co.uk
Web products are available across multiple-devices




                                          © jonathanhassell@yahoo.co.uk
But experiences rarely cross-device boundaries well…




                                           © jonathanhassell@yahoo.co.uk
An accessible user experience requires all levels to
    work together…

Websites




 Browser
 (incl.
 toolbars)



 Installed
 ATs



OS
settings



Device       My Desktop/Laptop/Netbook          © jonathanhassell@yahoo.co.uk
What’s in place on mobile…? – Apple or complexity...

Websites




 Browser
 (incl.
 toolbars)



 Installed
 ATs



OS
settings



Device       My Desktop/Laptop/Netbook     My mobile/tablet (web)
                                                © jonathanhassell@yahoo.co.uk
Oh, where did my browser settings go…?




                                         © jonathanhassell@yahoo.co.uk
The browser is dead… long live apps…




                                       © jonathanhassell@yahoo.co.uk
The browser is out of the equation…

Websites




 Browser
 (incl.
 toolbars)



 Installed
 ATs



OS
settings



Device       My Desktop/Laptop/Netbook    My mobile/tablet (web)
                                               © jonathanhassell@yahoo.co.uk
1 website => countless apps…




                               © jonathanhassell@yahoo.co.uk
Application => browser... The cloud is already here…
 full of potential…           and challenge…




                                         © jonathanhassell@yahoo.co.uk
The importance of Social:
on mobile, you can spend your entire time in Facebook…



                                                                                 ‘UK users spent 2.5 billion
                                                                                 minutes on Facebook in Dec
                                                                                 2010; closest competitor was
                                                                                 Google with 702m mins’


                                                                                                        ComScore




Source: http://www.businessinsider.com/chart-of-the-day-mobile-sites-uk-2011-2
                                                                                               © jonathanhassell@yahoo.co.uk
Unfortunately Facebook’s accessibility isn’t all it could be
      (thankfully Facebook on mobile is more accessible than on desktop)
                                                  © jonathanhassell@yahoo.co.uk
Video goes totally mainstream…



                ‘By 2013, >25% of the content
                that workers see in a day will
                be dominated by pictures,
                video or audio…’

                       Gartner




 Yet audio-description still isn’t automatable…
                                                 © jonathanhassell@yahoo.co.uk
Accessibility standards successes…




                                     © jonathanhassell@yahoo.co.uk
And gaps…




      Apps
             IPTV
              © jonathanhassell@yahoo.co.uk
© jonathanhassell@yahoo.co.uk
The future… is pervasive digital… for everyone…
we hope…




                                        © jonathanhassell@yahoo.co.uk
Making it simple - verticals vs. ecosystems




          Simple                   Flexible
          e.g. Apple               e.g. Microsoft, Android,
                                   YouView
                                              © jonathanhassell@yahoo.co.uk
The future… is personal…




                           © jonathanhassell@yahoo.co.uk
MyDisplay simplicity of UX: two clicks to preview a change…




                                                   © jonathanhassell@yahoo.co.uk
Three more to tweak and save your theme…




                                       © jonathanhassell@yahoo.co.uk
And the rest of BBC Online uses your preferences…
that s it…




                                         © jonathanhassell@yahoo.co.uk
The future… is ubiquitous – multi-device & joined-up
                                             © jonathanhassell@yahoo.co.uk
Where we re going we need to cross boundaries…


Websites




 Browser
 (incl.
 toolbars)



 Installed
 ATs



OS
settings
                                                     My                   My
Device                                   My         mobile               IPTV/
                                         other      (apps        My      games
                                                     © jonathanhassell@yahoo.co.uk
             My Desktop/Laptop/Netbook   computer   & web)      tablet   console
What s needed…




        Simple       Flexible
        e.g. Apple   e.g. Microsoft, Android,
                     YouView
                                © jonathanhassell@yahoo.co.uk
What s needed…




                              +




        Simple       Simple + flexible
        e.g. Apple   e.g. Microsoft, Android,
                     YouView
                                  © jonathanhassell@yahoo.co.uk
The future… is context-aware… adaptive… multi-modal…




  Understands you…   Ambient light…    And what
                                       you are doing…




  Where you are…     And noise…
                                        © jonathanhassell@yahoo.co.uk
In the future, we are likely to be them …




                                   © jonathanhassell@yahoo.co.uk
Population change




                    © jonathanhassell@yahoo.co.uk
Standards for the next generation of
accessibility - BS8878



Jonathan Hassell
Chair, BSI IST/45                        jonathanhassell@yahoo.co.uk
Head of Usability & Accessibility, BBC Future Media

BTAT Technical Swapshop
11th February 2011


                                                                       © jonathanhassell@yahoo.co.uk

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eA11: Jonathan Hassell - Back to the Future.

  • 1. Dr Jonathan Hassell Chair, BSI IST/45 eAccess-11 plenary 28th June 2011 © jonathanhassell@yahoo.co.uk
  • 3. Don t take my word for it… take Gartner s… (source: http://www.gartner.com/it/page.jsp?id=1454221 ) © jonathanhassell@yahoo.co.uk
  • 4. Starting with what they missed… Your audience is missing... Internet use in the UK 67% 42% of the general population have of disabled people have ever used the internet used the internet Sources: EEDP (2008) and ONS (2007) © jonathanhassell@yahoo.co.uk
  • 5. Why? – complexity 1.  an Assistive Technology or OS/browser setting/tool to exist to make the site accessible •  often they don t (e.g. text to sign language, text to Easy Read ) 2.  and expects web users to: a.  be aware that an Assistive Technology or OS/browser setting/tool exists for their need •  (even with sites like BBC My Web My Way to point the way) most are not b.  are able to afford that technology •  most are C2DE so have difficulty affording expensive techs c.  are able to work out how to install it •  most are not technical (don t know what a browser is) and scared of downloads d.  are able to work out how to use it •  most are unconfident e.  are able to use it to access online content •  thus… most never get this far, even if the site is WCAG AAA •  … and to do this for every device they use © jonathanhassell@yahoo.co.uk
  • 6. Mobile is here… and taking over… © jonathanhassell@yahoo.co.uk
  • 7. Tablets just make it more so… © jonathanhassell@yahoo.co.uk
  • 8. Web products are available across multiple-devices © jonathanhassell@yahoo.co.uk
  • 9. But experiences rarely cross-device boundaries well… © jonathanhassell@yahoo.co.uk
  • 10. An accessible user experience requires all levels to work together… Websites Browser (incl. toolbars) Installed ATs OS settings Device My Desktop/Laptop/Netbook © jonathanhassell@yahoo.co.uk
  • 11. What’s in place on mobile…? – Apple or complexity... Websites Browser (incl. toolbars) Installed ATs OS settings Device My Desktop/Laptop/Netbook My mobile/tablet (web) © jonathanhassell@yahoo.co.uk
  • 12. Oh, where did my browser settings go…? © jonathanhassell@yahoo.co.uk
  • 13. The browser is dead… long live apps… © jonathanhassell@yahoo.co.uk
  • 14. The browser is out of the equation… Websites Browser (incl. toolbars) Installed ATs OS settings Device My Desktop/Laptop/Netbook My mobile/tablet (web) © jonathanhassell@yahoo.co.uk
  • 15. 1 website => countless apps… © jonathanhassell@yahoo.co.uk
  • 16. Application => browser... The cloud is already here… full of potential… and challenge… © jonathanhassell@yahoo.co.uk
  • 17. The importance of Social: on mobile, you can spend your entire time in Facebook… ‘UK users spent 2.5 billion minutes on Facebook in Dec 2010; closest competitor was Google with 702m mins’ ComScore Source: http://www.businessinsider.com/chart-of-the-day-mobile-sites-uk-2011-2 © jonathanhassell@yahoo.co.uk
  • 18. Unfortunately Facebook’s accessibility isn’t all it could be (thankfully Facebook on mobile is more accessible than on desktop) © jonathanhassell@yahoo.co.uk
  • 19. Video goes totally mainstream… ‘By 2013, >25% of the content that workers see in a day will be dominated by pictures, video or audio…’ Gartner Yet audio-description still isn’t automatable… © jonathanhassell@yahoo.co.uk
  • 20. Accessibility standards successes… © jonathanhassell@yahoo.co.uk
  • 21. And gaps… Apps IPTV © jonathanhassell@yahoo.co.uk
  • 23. The future… is pervasive digital… for everyone… we hope… © jonathanhassell@yahoo.co.uk
  • 24. Making it simple - verticals vs. ecosystems Simple Flexible e.g. Apple e.g. Microsoft, Android, YouView © jonathanhassell@yahoo.co.uk
  • 25. The future… is personal… © jonathanhassell@yahoo.co.uk
  • 26. MyDisplay simplicity of UX: two clicks to preview a change… © jonathanhassell@yahoo.co.uk
  • 27. Three more to tweak and save your theme… © jonathanhassell@yahoo.co.uk
  • 28. And the rest of BBC Online uses your preferences… that s it… © jonathanhassell@yahoo.co.uk
  • 29. The future… is ubiquitous – multi-device & joined-up © jonathanhassell@yahoo.co.uk
  • 30. Where we re going we need to cross boundaries… Websites Browser (incl. toolbars) Installed ATs OS settings My My Device My mobile IPTV/ other (apps My games © jonathanhassell@yahoo.co.uk My Desktop/Laptop/Netbook computer & web) tablet console
  • 31. What s needed… Simple Flexible e.g. Apple e.g. Microsoft, Android, YouView © jonathanhassell@yahoo.co.uk
  • 32. What s needed… + Simple Simple + flexible e.g. Apple e.g. Microsoft, Android, YouView © jonathanhassell@yahoo.co.uk
  • 33. The future… is context-aware… adaptive… multi-modal… Understands you… Ambient light… And what you are doing… Where you are… And noise… © jonathanhassell@yahoo.co.uk
  • 34. In the future, we are likely to be them … © jonathanhassell@yahoo.co.uk
  • 35. Population change © jonathanhassell@yahoo.co.uk
  • 36. Standards for the next generation of accessibility - BS8878 Jonathan Hassell Chair, BSI IST/45 jonathanhassell@yahoo.co.uk Head of Usability & Accessibility, BBC Future Media BTAT Technical Swapshop 11th February 2011 © jonathanhassell@yahoo.co.uk